Taylen Peterson

5 of the Best Recruitment Landing Pages You Will Find [Case Study]

How to Use Bid Adjustments with Demographics and Affinity Audiences

What Is Demographic Segmentation & Why Is It Necessary for Marketing Campaigns? [Examples]

A/B Split Testing

Let’s Play Some Post-Click Optimization Madness! [Bracket]

Welcome to March Madness! Both the men’s and women’s college basketball tournaments are in full swing in the …

Advertising

How Instagram Ads Have Evolved to Make Advertising More Profitable

In March 2017 Instagram passed the 1 million advertiser mark, and two weeks ago that number doubled again to 2 million …

Instapage Updates

Customer Appreciation: Why We Go Above and Beyond for Our Users

What is your company’s top metric? For most, it’s revenue and marketshare. For others, visitors, leads, and …

Conversion Optimization

How Social Media Customer Success Impacts Retention

Over 1 million people view tweets about customer service every week and roughly 80% of them are negative. Additionally, 81% …

Lead Generation

Put Your Knowledge to Use: Marketing Your Brand on Quora to Drive Landing Page …

Ask and you shall receive. And then you’ll receive some more, and at the end of it all, you’ll learn something …

Lead Generation

YouTube Live Video Streaming: The Advantages Over Facebook Live

First, it was Periscope and the now defunct Meerkat. Next the bigger players joined, including Snapchat, Facebook, and …

Facebook Advertising

4 Updates That Will Change the Way You Watch Facebook Videos

What do you think of when you hear someone say, “the future of television”? Do you think of immersive …

Conversion Optimization

20 Instagram Landing Page Examples That Seal the Conversion

Instagram continues to move up the social media ladder. From a niche site for amateur photographers and a few filters to …

Conversion Optimization

6 Brands That Know How to Use Instagram Stories to Drive Audience Engagement

Instagram has gone from startup darling, to Facebook’s big purchase, to marketing powerhouse in 6 years. While …

Lead Generation

6 Social Media Trends That Will Impact Your Next Campaign

I live for social media. When I see a new font being tested on Facebook I get goosebumps. When Twitter changed from …

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