Facebook Marketplace Ads: Your Complete Guide to Selling More on the Platform
There are plenty of intent-based advertising platforms out there — Google and Facebook top of the list. However, in…
How Qualtrics Uses Segmented Ads with Post-Click Experiences (4 Examples)
Pre-click advertising strategies — micro-targeting ads, personalizing the ads, even creating ads at scale — has…
What Is an Advertising Bid Simulator & How Does It Help You Estimate…
Bidding on keywords lends itself to a certain amount of interpretation. Deciding on your starting bids, projecting a…
The Top 15 Marketing Trends to Grow Your Post-Click Landing Page Conversions
Global digital ad spending is expected to grow steadily year after year, exceeding $517 billion by 2023: To keep up with…
The Complete Guide to Lightbox Ads: 4 Reasons to Use Them, Bidding, Ad Specs…
In 2012, Google introduced a new expandable ad format. Internal testing found these ads received 6-8x more engagement than…
The 10 Best Tips to Improve Your Ecommerce Facebook Advertising Campaigns
The ecommerce landscape is incredibly competitive with new ways to sell products online continually becoming available.…
The 5 Best Ways to Minimize Banner Blindness But Still Maximize Conversions
Since the first banner ad was introduced in 1994 and earned an impressive 44% click-through rate, the number of banners…
Firmographic Segmentation: How to Use 8 Common Variables to Target Your Audience
Every digital advertiser needs market segmentation to paint a more accurate picture of their customer base. From there,…