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Native Video Advertising: How to Make Your Brand More Engaging

Last updated on March 15, 2017 by Stephanie Mialki in Conversion Rate Optimization

Many internet users can recall the days of irritating pop-ups bouncing around their screens or even taking over the screen entirely. While those annoying pop-up ads haven’t completely gone extinct, another form of advertising has emerged: native advertising. Native ads have become one of the most sought after and influential trends in recent years —Read More >

Reddit Ads: A Quick, Targeted, Simple Way to Increase Landing Page Traffic

Last updated on March 9, 2017 by Stephanie Mialki in Lead Generation

Reddit — the self-proclaimed “Front Page of the Internet” — is the most engaged and most influential community online with countless viral topics being discussed among thousands of diverse communities. The easiest way to demonstrate how successful Reddit has become since launching in 2005, is to highlight the following stats: Reddit contains 234 million uniqueRead More >

White Space: How to Get More Impact From Less

Last updated on March 2, 2017 by Stephanie Mialki in Conversion Rate Optimization

Have you ever had one of those days where you can’t seem to get anything accomplished? Distracting coworkers, too much background noise, and constant email notifications can all prevent work from getting done. For one reason or another, it’s difficult to focus and you find yourself incredibly unproductive. Just like many people perform their bestRead More >

How and Why to Send Vimeo Ad Traffic to Your Landing Pages

Last updated on February 27, 2017 by Stephanie Mialki in Lead Generation

Launched in 2004 as a small community of filmmakers looking to share their creative work, Vimeo has since expanded into an enormous worldwide video-sharing platform with millions of users. And if you’re not promoting your brand or promotions on Vimeo, you could be missing out on more than just brand awareness. Why Vimeo advertising can’tRead More >

8 Examples That Show How to Design the Best Travel Landing Page

Last updated on February 16, 2017 by Stephanie Mialki in Conversion Rate Optimization, Landing Page Examples

The travel industry is one of the largest and fastest-growing economic sectors in the world, which supports over 284 million jobs — more than the automotive manufacturing, mining, and financial industries combined! And by 2020, it is predicted that 1.5 billion international trips will be taken. In a business sector as expansive as the travelRead More >

Squarespace Landing Page Examples: What They Do to Attract and Engage Visitors

Last updated on February 14, 2017 by Stephanie Mialki in Conversion Rate Optimization, Landing Page Examples

Squarespace, the all-inclusive website building platform, is the number one solution for anyone looking to create an impactful and stylish online presence and hoping to share their unique stories with the world. From individuals as disparate as the plumber on Main Street, to the frenetic entrepreneur building the next life-altering app, to Fortune 500 companies;Read More >

Why a Tumblr Landing Page Is Ideal for Brands Trying to Reach a Larger Audience

Last updated on February 1, 2017 by Stephanie Mialki in Conversion Rate Optimization, Landing Page Examples

If you’re not familiar with Tumblr, the platform can seem intimidating at first, primarily filled with an abundance of memes, gifs, jokes, and other types of humorous content. But the truth is, this image-driven blogging platform can be an extremely useful marketing tool for your brand. Since it’s launch in 2007, Tumblr has become oneRead More >

The Z-Pattern Layout: What It Is, Why It Works, and When to Use It

Last updated on February 2, 2017 by Stephanie Mialki in Conversion Rate Optimization

Landing pages, like web pages, should always follow some sort of organized visual hierarchy. Chances are, you know this already, but it bears reiterating. Anything you can do to influence your viewers to focus on what you want them to notice is pretty much the name of the game. A good designer understands how usersRead More >

What is the F-Pattern and How to Use It for Increased Conversions

Last updated on March 12, 2017 by Stephanie Mialki in Conversion Rate Optimization

Creating your landing page to include all of the vital landing page elements is important, but equally as important, is their order and location — the layout of your landing page. When designing your landing page layout, it’s essential to consider the way your visitors are most likely to view your page. Acknowledging our tendencyRead More >

7 Less Conventional Ways to Generate Landing Page Traffic

Last updated on February 2, 2017 by Stephanie Mialki in Lead Generation

Your landing pages are the backbone of your digital advertising, and just like your central nervous system, a good landing page can handle the incoming stimuli/traffic from a variety of sources. The nervous system receives stimuli from countless sources, that’s just one of the reasons it’s so good at keeping us alive and well. ForRead More >

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