Stephanie Mialki
Conversion Blog

Conversion Blog

The ultimate resource for maximizing your advertising conversions.

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The Top 15 Marketing Trends to Grow Your Post-Click Landing Page Conversions
Conversion Optimization

The Top 15 Marketing Trends to Grow Your Post-Click Landing Page Conversions

Global digital ad spending is expected to grow steadily year after year, exceeding $517 billion by 2023: To keep up with…

How Smartsheet Uses Segmented Search Ads & Post-Click Experiences to…
Marketing Personalization

How Smartsheet Uses Segmented Search Ads & Post-Click Experiences to…

The primary reason 96% of ad clicks don’t convert is that digital advertisers fail to connect their PPC ads to…

10 Common AMP Myths Digital Marketers Need to Stop Believing
AMP

10 Common AMP Myths Digital Marketers Need to Stop Believing

Since its launch in 2015, AMP has grown to power billions of web pages from tens of millions of domains across all…

The Complete Guide to Lightbox Ads:  4 Reasons to Use Them, Bidding, Ad Specs…
Google Ads

The Complete Guide to Lightbox Ads: 4 Reasons to Use Them, Bidding, Ad Specs…

In 2012, Google introduced a new expandable ad format. Internal testing found these ads received 6-8x more engagement than…

The 10 Best Tips to Improve Your Ecommerce Facebook Advertising Campaigns
Ecommerce

The 10 Best Tips to Improve Your Ecommerce Facebook Advertising Campaigns

The ecommerce landscape is incredibly competitive with new ways to sell products online continually becoming available.…

The 9 Latest AMP Updates That Improve the User Experience Beyond Faster Page…
AMP

The 9 Latest AMP Updates That Improve the User Experience Beyond Faster Page…

Since Google announced AMP in 2015 to increase page load speeds and enhance the overall mobile user experience — the…

The 5 Best Ways to Minimize Banner Blindness But Still Maximize Conversions
Advertising

The 5 Best Ways to Minimize Banner Blindness But Still Maximize Conversions

Since the first banner ad was introduced in 1994 and earned an impressive 44% click-through rate, the number of banners…

Firmographics & Segmentation: How to Use 8 Common Variables to Target…
Conversion Optimization

Firmographics & Segmentation: How to Use 8 Common Variables to Target…

Every digital advertiser needs market segmentation to paint a more accurate picture of their customer base. From there,…

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