Stephanie Mialki

Facebook Slideshow Ads: How They Work, Best Practices & Ad Specs

23 of the Most Popular SaaS Vendors Leading the Market Today

The Digital Marketer's Complete Guide to Google Seller Ratings

Marketing Personalization

Defining Behavioral Segmentation with 7 Examples from Marketing Campaigns

Marketing segmentation has always been important. Yet, only 33% of companies using it say they find it significantly …

Advertising

5 Common Use Cases When It Makes Sense to Use AMP

Since the AMP framework became available in 2015, many publishers and digital advertisers have opinions whether or not …

Facebook Advertising

The Complete Facebook Collection Ads Guide: Best Practices, Ad Specs & …

People spend more time than ever on their phones, and 20% of that time is spent either on Facebook or Instagram. Naturally, …

Advertising

Everything to Know About Text Ads: Ad Specs, Best Practices, Examples & …

Targeted, compelling text ads are essential to a high-performing PPC campaign, as they’re often the first point of …

Landing Page Examples

5 of the Best Recruitment Landing Pages You Will Find [Case Study]

Impressive job advertisements are just as important as impressive job candidates, and they should make potential employees …

Marketing Personalization

What Is Demographic Segmentation & Why Is It Necessary for Marketing …

A single marketing campaign isn’t likely to appeal to everyone. What interests a single, 18-year-old college freshman …

Google Ads

16 Conversion Metrics Every Digital Marketer Should Be Tracking

As a digital marketer, you can’t prove your marketing or advertising campaigns are successful without analyzing …

Conversion Optimization

The Basics of Email Drip Campaigns, Main Benefits & 5 Best Practices to …

The primary goal of an email marketing campaign is to attract the right subscribers — ones that will commit to your …

Conversion Optimization

How to Create Cornerstone Content & Establish Your Brand as an Expert

When someone asks you to describe yourself, what do you tell them? You probably list some of your inherent, best qualities, …

Advertising

What are Interstitial Ads & How Can You Use Them Without Being Penalized?

One of the most primitive digital ad formats was the pop-up ad used in the early days of the Internet. Users would see …

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