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Why a Pinterest Landing Page May Be Ideal for Your Brand

Last updated on December 2, 2016 by Stephanie Mialki in Conversion Rate Optimization, Landing Page Examples

Until now Facebook, Twitter, and Instagram have been most business owners’ first choice in social media marketing platforms. It may be time to change this mindset, though, as Pinterest is becoming many brands’ new best business marketing friend. Aside from being a favorite pastime for the 100 million Pinterest users, it’s also perfect for businessesRead More >

Promoted Tweets: Are They Right for Your Brand?

Last updated on November 23, 2016 by Stephanie Mialki in Conversion Rate Optimization

With over 300 million active users, Twitter can be a great advertising tool for brands. In addition to the standard tweeting and follower engagement, Twitter offers a plethora of advertising options for marketers — Promoted Tweets in particular. Combining Twitter engagement with Promoted Tweets allows marketers to better reach and engage with their audience, increaseRead More >

8 Places to Include Your Landing Page Link on Your Website

Last updated on November 17, 2016 by Stephanie Mialki in Conversion Rate Optimization

Have you ever found yourself wondering what is more effective: creating a landing page to promote your offer, or doing all of your promotion directly on your website? Although landing pages should be standalone pages from your website — because they are designed for conversions and websites provide more of a browsing experience — theyRead More >

8 Ways Marketo Uses Landing Pages to Drive Leads and Sales

Last updated on November 10, 2016 by Stephanie Mialki in Conversion Rate Optimization, Landing Page Examples

Founded in 2006, Marketo and its powerful marketing automation software began helping marketers all over the world effectively engage customers and prospects. Today, ten years later, the company has helped countless name brands find success with its software. Some of these brands include Canon, Hyundai, Microsoft, Sherwin-Williams, Nokia, and Panasonic. One of the things MarketoRead More >

6 Optimizely Landing Pages to Model Your Next Page After

Last updated on November 4, 2016 by Stephanie Mialki in Conversion Rate Optimization, Landing Page Examples

When you navigate to a website, (through an organic listing, a PPC ad, or even from a shared link on social media) if you don’t see what you’re looking for on the first page, you’re likely just to click out and abandon the page. Optimizely is an experience optimization platform that provides website and mobileRead More >

Landing Page Contact Forms: How Many Form Fields Are Enough?

Last updated on October 24, 2016 by Stephanie Mialki in Conversion Rate Optimization

A landing page contact form is one of the most important items used to convert leads, and yet so many marketers fail at designing them correctly. Forms are often subject to the “Goldlilocks syndrome:” too long and you can intimidate prospects from filling it out, too short and you may end up with a bunchRead More >

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