Defining Behavioral Segmentation with 7 Examples from Marketing Campaigns
Marketing segmentation has always been important. Yet, only 33% of companies using it say they find it significantly …
by Stephanie Mialki
5 Common Use Cases When It Makes Sense to Use AMP
Since the AMP framework became available in 2015, many publishers and digital advertisers have opinions whether or not …
The Complete Facebook Collection Ads Guide: Best Practices, Ad Specs & …
People spend more time than ever on their phones, and 20% of that time is spent either on Facebook or Instagram. Naturally, …
Everything to Know About Text Ads: Ad Specs, Best Practices, Examples & …
Targeted, compelling text ads are essential to a high-performing PPC campaign, as they’re often the first point of …
5 of the Best Recruitment Landing Pages You Will Find [Case Study]
Impressive job advertisements are just as important as impressive job candidates, and they should make potential employees …
What Is Demographic Segmentation & Why Is It Necessary for Marketing …
A single marketing campaign isn’t likely to appeal to everyone. What interests a single, 18-year-old college freshman …
16 Conversion Metrics Every Digital Marketer Should Be Tracking
As a digital marketer, you can’t prove your marketing or advertising campaigns are successful without analyzing …
The Basics of Email Drip Campaigns, Main Benefits & 5 Best Practices to …
The primary goal of an email marketing campaign is to attract the right subscribers — ones that will commit to your …
How to Create Cornerstone Content & Establish Your Brand as an Expert
When someone asks you to describe yourself, what do you tell them? You probably list some of your inherent, best qualities, …
What are Interstitial Ads & How Can You Use Them Without Being Penalized?
One of the most primitive digital ad formats was the pop-up ad used in the early days of the Internet. Users would see …