The Marketing Method Blog

The Marketing Method Blog

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The Only Email Drip Campaign Guide You Need with Examples
Conversion Optimization

The Only Email Drip Campaign Guide You Need with Examples

Email drip campaigns (aka drip campaigns, drip marketing campaigns, automated email marketing campaigns) are a series of…

23 AMP Components You May Not Know You Could Add to AMP Pages
AMP

23 AMP Components You May Not Know You Could Add to AMP Pages

That which glitters is not always gold…or is it? AMP was created to make the mobile web faster, but to do that,…

Everything You Should Know About Google Ads Final URLs
Google Ads

Everything You Should Know About Google Ads Final URLs

In Google Ads paid search campaigns, two URLs require careful consideration: the display URL and the Google Ads final URL.…

Psychographic Segmentation: The Variables Involved to Get to Know Your…
Marketing Personalization

Psychographic Segmentation: The Variables Involved to Get to Know Your…

Today’s experienced marketers know how important market segmentation is for discovering and engaging with prospects…

What is Demographic Segmentation with 5 Examples
Marketing Personalization

What is Demographic Segmentation with 5 Examples

A single marketing campaign isn’t likely to appeal to everyone. What interests a single, 18-year-old college freshman…

How Biden & Trump Are Using Landing Pages to Win
Landing Page Examples

How Biden & Trump Are Using Landing Pages to Win

Every presidential candidate has political advertisements across the web, vying to make an impression on citizens,…

Want a Good Quality Score? Perfect the Post-click Experience
Google Ads

Want a Good Quality Score? Perfect the Post-click Experience

Quality Score is a key factor in how well your ads perform. The more relevant your ad is to your target audience, the…

4 Ways You Can Use Landing Pages as Your Digital Storefront
Conversion Optimization

4 Ways You Can Use Landing Pages as Your Digital Storefront

Most people don’t go out shopping just to shop. They typically have a product in mind with intent to buy. So when…

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