Kevin Lynch
Conversion Blog

Conversion Blog

The ultimate resource for maximizing your advertising conversions.

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Advertising Personalization Level 2: The Success and Shortcomings of…
Advertising

Advertising Personalization Level 2: The Success and Shortcomings of…

On one of your nights out at the local watering hole have you ever heard anyone ask for a Michelob? Probably not. Marketed…

The Latest Instapage Product Updates: Heatmaps, Audit Log & Pricing
Instapage Updates

The Latest Instapage Product Updates: Heatmaps, Audit Log & Pricing

Over the last year, we have focused almost exclusively on upgrading our platform by offering industry-first solutions like…

How to Refocus Your AdWords Marketing Agency to Grow Client ROI [Free Ebook]
Google Ads

How to Refocus Your AdWords Marketing Agency to Grow Client ROI [Free Ebook]

A common refrain voiced in 90% of the nation’s marketing agencies, often delivered in a lordly tone, is: “We…

Personalized Advertising: Hitting You Right Where You Live
Advertising

Personalized Advertising: Hitting You Right Where You Live

A wise voice-over artist once said, “Digital advertising works best when it is personalized.” But what does…

How the EU General Data Protection Regulations Will Impact US Marketers
Advertising

How the EU General Data Protection Regulations Will Impact US Marketers

We’re only 12 months away from the full implementation of European Union General Data Protection Regulation (EU…

The Best Digital Marketing Trends of 2016 & Predictions for 2017 [Video]
Lead Generation

The Best Digital Marketing Trends of 2016 & Predictions for 2017 [Video]

In late December 2015 we debuted a video we called Modern Marketing Trends. That inaugural video was a tongue-in-jowl look…

Marketing Terms Defined: The Instapage Landing Page Marketing Dictionary…
Instapage Updates

Marketing Terms Defined: The Instapage Landing Page Marketing Dictionary…

Lovers of the musical film The Sound of Music will not be able to read this line without singing: “Let’s start…

How the Different Types of Landing Pages Work [VIDEOS]
Conversion Optimization

How the Different Types of Landing Pages Work [VIDEOS]

Not too long ago we premiered the first four videos of our educational series. These early episodes focused on…

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