Kevin Lynch
  • The 6 Main Triggers in Emotional Advertising and How They Apply to Landing Pages

  • Build a Foundation of Trust by Avoiding These 12 Client Onboarding Mistakes

  • 4 Business Collaboration Trends That Are Changing the Way We Do Business

Marketing Trends

The Best Digital Marketing Trends of 2016 & Predictions for 2017 [Video]

In late December 2015 we debuted a video we called Modern Marketing Trends. That inaugural video was a tongue-in-jowl look…

Instapage Updates

Marketing Terms Defined: The Instapage Landing Page Marketing Dictionary…

Lovers of the musical film The Sound of Music will not be able to read this line without singing: “Let’s start at the…

Conversion Optimization

How the Different Types of Landing Pages Work [VIDEOS]

Not too long ago we premiered the first four videos of our educational series. These early episodes focused on…

Conversion Optimization

Understanding the Basics of Landing Page Structure [VIDEOS]

Optimization is a fifty-dollar term some marketers toss about like it was a nickel. As you know, when something like your…

Instapage Updates

The Top 9 Landing Page Marketing Terms Defined

“Be nice, it may be their first day,” I remember my grandmother saying to me a long time ago. She was generously referring…

Instapage Updates

Watch: Digital Marketing Influencers Discuss the Latest Marketing Trends [VIDEO]

At Instapage, we’re fortunate to be in the epicenter of the global tech scene. One of the many great perks of being…

Instapage Updates

The New Instapage Marketing Academy, Your Landing Page Marketing HQ

In his book What the Dog Saw: And Other Adventures, Malcolm Gladwell wrote, “Good writing does not succeed or fail on the…

Instapage Updates

Choose From Over 31 Million Photos Thanks to Our New Bigstock Partnership

Since the advent of photography, in around 1840, it is estimated that the camera-toting human race has taken around 4…

Instapage Updates

The Strength in Your Numbers: The New Instapage Analytics Dashboard

Socrates, the Greek philosopher and self-professed know-nothing who knew everything, is reputed to have said, “Know…