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Marketing Terms Defined: The Instapage Landing Page Marketing Dictionary [VIDEOS]

Last updated on November 11, 2016 by Kevin Lynch in Instapage Updates

Lovers of the musical film The Sound of Music will not be able to read this line without singing: “Let’s start at the beginning. A very good place to start. When you read, you begin with — A,B,C…” For those not familiar with the film, here’s a quick setup of the scene. A group ofRead More >

How the Different Types of Landing Pages Work [VIDEOS]

Last updated on November 9, 2016 by Kevin Lynch in Conversion Rate Optimization, Instapage Updates

Not too long ago we premiered the first four videos of our educational series. These early episodes focused on understanding the basics of a landing page, such as: What is a Landing Page? And, what are the Primary Components of a Successful Landing Page. Our latest batch of educational videos is geared for marketers whoRead More >

Understanding the Basics of Landing Page Structure [VIDEOS]

Last updated on November 11, 2016 by Kevin Lynch in Conversion Rate Optimization, Instapage Updates

Optimization is a fifty-dollar term some marketers toss about like it was a nickel. As you know, when something like your design or content is truly optimized, it is as perfect, functional, and effective as possible. At Instapage we’re always thinking about the best ways to optimize landing pages, along with all the content weRead More >

The Top 9 Landing Page Marketing Terms Defined

Last updated on November 11, 2016 by Kevin Lynch in Instapage Updates

“Be nice, it may be their first day,” I remember my grandmother saying to me a long time ago. She was generously referring to a clerk that was taking a very long time ringing up another customer. I was less than generously fidgeting and complaining about the amount of time it was taking this personRead More >

Watch: Digital Marketing Influencers Discuss the Latest Marketing Trends [VIDEO]

Last updated on December 8, 2016 by Kevin Lynch in Instapage Updates, Marketing Trends

At Instapage, we’re fortunate to be in the epicenter of the global tech scene. One of the many great perks of being in such an amazing place is we get to interact daily with some of the biggest players and best innovators, entrepreneurs, and thought-leaders in the digital marketing space. These exchanges have been hugelyRead More >

The New Instapage Marketing Academy, Your Landing Page Marketing HQ

Last updated on December 8, 2016 by Kevin Lynch in Instapage Updates

In his book What the Dog Saw: And Other Adventures, Malcolm Gladwell wrote, “Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think…” Profound stuff, Mr. Gladwell, and very true when it comesRead More >

Choose From Over 31 Million Photos Thanks to Our New Bigstock Partnership

Last updated on November 9, 2016 by Kevin Lynch in Instapage Updates

Since the advent of photography, in around 1840, it is estimated that the camera-toting human race has taken around 4 trillion photographs. That’s a lot of pictures, and it likely makes, “Say Cheese” among the most uttered phrases in the English language. As a species we’re photo-crazed, with no signs that’s ever going to change.Read More >

The Strength in Your Numbers: The New Instapage Analytics Dashboard

Last updated on December 8, 2016 by Kevin Lynch in Instapage Updates

Socrates, the Greek philosopher and self-professed know-nothing who knew everything, is reputed to have said, “Know thyself.” How hard could that be? All you need to do is look inward and organize all the data points of your life. Once you do that, you should end up with a clear picture of who you are, how you got to where you are today, and have a reasonable idea of what your future will be.Read More >

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