Kevin Lynch
  • The Amazon Ad Blitz: How Amazon Is Conquering the Advertising World

  • 4 Steps You Should Be Taking to Optimize Your Ad Landing Pages for Conversions

  • The State of Mobile Conversions Report Is Here! How Do You Compare?

Advertising Personalization

Advertising Personalization Level 2: The Success and Shortcomings of …

On one of your nights out at the local watering hole have you ever heard anyone ask for a Michelob? Probably not. Marketed …

Instapage Updates

The Latest Instapage Product Updates: Heatmaps, Audit Log, & Pricing

Over the last year, we have focused almost exclusively on upgrading our platform by offering industry-first solutions like …

AdWords Advertising

How to Refocus Your AdWords Marketing Agency to Grow Client ROI [Free Ebook]

A common refrain voiced in 90% of the nation’s marketing agencies, often delivered in a lordly tone, is: “We …

Advertising Personalization

Personalized Advertising: Hitting You Right Where You Live

A wise voice-over artist once said, “Digital advertising works best when it is personalized.” But what does …

Advertising Personalization

How the EU General Data Protection Regulations Will Impact US Marketers

We’re only 12 months away from the full implementation of European Union General Data Protection Regulation (EU …

Marketing Trends

The Best Digital Marketing Trends of 2016 & Predictions for 2017 [Video]

In late December 2015 we debuted a video we called Modern Marketing Trends. That inaugural video was a tongue-in-jowl look …

Instapage Updates

Marketing Terms Defined: The Instapage Landing Page Marketing Dictionary …

Lovers of the musical film The Sound of Music will not be able to read this line without singing: “Let’s start …

Conversion Optimization

How the Different Types of Landing Pages Work [VIDEOS]

Not too long ago we premiered the first four videos of our educational series. These early episodes focused on …

Conversion Optimization

Understanding the Basics of Landing Page Structure [VIDEOS]

Optimization is a fifty-dollar term some marketers toss about like it was a nickel. As you know, when something like your …

Instapage Updates

The Top 9 Landing Page Marketing Terms Defined

“Be nice, it may be their first day,” I remember my grandmother saying to me a long time ago. She was …