The Art of the Follow-Through: Post-Click Marketing
What happens when visitors click your online ad? They: Arrive at your post-click landing page (hopefully) Read your…
It’s Not You, It’s Your CTA: Call to Action Words That Cost You Conversions
Your CTA button ultimately helps determine the fate of your landing page. That’s because visitors who don’t click, don’t…
The Frictionless Lead Capture Page: 4 Examples to Follow
There’s no shortage of lead capture page examples on the internet. There is, however, a lack of lead capture pages…
5 Rules That Will Increase Your Landing Page Video Viewership
Here’s a fascinating stat for you: By 2017, video will account for 69% of all consumer Internet traffic. Translation: a…
Web Forms: What’s the Ideal Placement on Your Landing Pages?
Creating an optimized landing page is no piece of cake. It’s not as simple as using default form fields and slapping the…
3 A/B Testing Stages That Push Prospects Down the Marketing Funnel
Many salespeople have operated by the mantra “ABC: Always Be Closing.” Marketers like you and I operate by a mantra of our…
Are Videos or Gifs Better for Landing Page Conversions?
When creating landing pages, there’s an entire checklist you need to go through before hitting the publish button. Some of…
2 Examples Why Google Ads Landing Pages Need Message Matching
Have you ever left the theater when the movie was awful and you couldn’t waste any more time sitting there? I know … I…