The Marketing Method Blog

The Marketing Method Blog

Grow your business and take charge of your digital campaign results with insights from marketing experts

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29 Banner Ads & Full Critiques to Help Optimize Your Ads
Advertising

29 Banner Ads & Full Critiques to Help Optimize Your Ads

One of the few elements to survive every stage of the web over the last 30 years, banner ads are still the pillar of many…

The Best Mobile Ad Platforms for Digital Marketers
Advertising

The Best Mobile Ad Platforms for Digital Marketers

It may surprise you to know that, when it comes to the mobile vs. desktop debate, mobile actually supports desktop…

6 CTA Button Best Practices to Optimize Your Landing Pages
Conversion Optimization

6 CTA Button Best Practices to Optimize Your Landing Pages

A call to action (CTA) button is a primary element without which your landing page cannot exist. No CTA button means no way…

What is Retargeting? Everything You Need to Achieve Greater ROI
Conversion Optimization

What is Retargeting? Everything You Need to Achieve Greater ROI

Retargeting allows you to keep your brand in front of your potential customers after they have left your…

3 Steps to Setting up Campaign Goals and Digital Advertising KPIs
Advertising

3 Steps to Setting up Campaign Goals and Digital Advertising KPIs

Along with fine-tuning campaign budgets, optimizing ads, analyzing digital advertising KPIs, and personalizing landing…

5 Simple Tips for Creating Insanely Good CTA Buttons
Conversion Optimization

5 Simple Tips for Creating Insanely Good CTA Buttons

Your landing page has three main jobs. It should: Engage your visitors Explain the benefits of your product/service Get…

How to Improve Your Google Ads Landing Page Experience
Conversion Optimization

How to Improve Your Google Ads Landing Page Experience

Many advertisers think a user’s brand journey starts with the ad click. However, to get that ad click, they need to…

5 Examples of 2022 Digital Advertising Campaigns From the Education Industry
Advertising

5 Examples of 2022 Digital Advertising Campaigns From the Education Industry

Global Marketing Insights predicts the e-learning market size will exceed $375 billion by 2026: With the majority of the…

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