The Marketing Method Blog
Grow your business and take charge of your digital campaign results with insights from marketing experts
Grow your business and take charge of your digital campaign results with insights from marketing experts
When conducting research for content creation — or just educating yourself on trends and best practices —…
Direct response advertising and brand advertising are two primary types of online advertising. While brand advertising…
Want people to pay more for your product? New research shows you should promote it with user-generated content (UGC).…
AI, influencer marketing, short-form videos—these are just a few of the digital advertising trends marketers are…
Heatmaps or heat maps help marketers understand what visitors are doing on their landing pages—how far they scroll on…
One of the few elements to survive every stage of the web over the last 30 years, banner ads are still the pillar of many…
It may surprise you to know that, when it comes to the mobile vs. desktop debate, mobile actually supports desktop…
A call to action (CTA) button is a primary element without which your landing page cannot exist. No CTA button means no way…
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