Fahad Muhammad

What Is Demographic Segmentation & Why Is It Necessary for Marketing Campaigns? [Examples]

16 Conversion Metrics Every Digital Marketer Should Be Tracking

Data-Backed Email Subject Line Optimization Tips & Best Practices

A/B Split Testing

WordPress Publishing and A/B Testing Now Available with AMP

Web users expect instant gratification to do just about everything online — read, watch, purchase, etc., and …

Google Ads

What is Google Ads?

Did you just finish creating a landing page for your agency’s newest promotion or perhaps you’re putting final …

Lead Generation

13 Smart & Unique Ways to Get More Leads & Nurture Them to Sale

Marketers are always hunting for ways to increase business growth and asking themselves questions how to do better and be …

Advertising

The Instapage Fall 2018 Events Calendar: Where to Find Us

Back in March, we announced a few 2018 events Instapage was attending and/or speak about post-click optimization. The …

Marketing Agency Tips

New Data for Agencies: Return on Ad Spend Still Too Low for Clients

Creating, launching, and managing profitable paid advertising campaigns is a task that requires not only advertising savvy …

Conversion Optimization

What is Display Advertising?

Section 1: What is Display Advertising? The first display ad graced the internet on October 27, 1994, on HotWired, and it …

Marketing Agency Tips

How Agencies Can Use PCO for Clients to Maximize Conversions and Revenue

If your agency isn’t using PCO, you could be sabotaging your client’s ad campaigns (and your campaigns, too). …

Advertising

7 of the Best Mobile Ad Platforms Used by Modern Digital Marketers

With people spending over 5 hours per day on their smartphone, delivering ads via a mobile ad platform is a huge …

Conversion Optimization

How to Use Peer to Peer Marketing with Account-Based Strategies

Peer to peer marketing (P2P) and account-based marketing (ABM) are both forms of targeting and reaching potential …

Advertising

Maximizing Brand Exposure with the YouTube Masthead [Examples]

The YouTube Masthead is living proof that marketers are still taking advantage of outbound marketing tactics. A YouTube …

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