How to Use Peer to Peer Marketing with Account-Based Strategies
Peer to peer marketing (P2P) and account-based marketing (ABM) are both forms of targeting and reaching potential …
by Fahad Muhammad
Maximizing Brand Exposure with the YouTube Masthead [Examples]
The YouTube Masthead is living proof that marketers are still taking advantage of outbound marketing tactics. A YouTube …
25 Key Advertising Metrics All Digital Marketers Should Track
Whether you’re running paid ads on Google and Facebook or creating email landing page campaigns, without collecting …
Convert More Callers Into Customers: Call Tracking Integrations are Here!
Sometimes prospects and customers want a faster solution to their problem than a form submission can provide. Live chat is …
Our Content Marketing Guide is Here: How to Create an Impactful Strategy
Content marketing is a strategic approach centered around creating and distributing valuable assets such as blog articles, …
How to Incorporate Customer Journey Mapping Into Your Marketing Strategy
A marketer’s primary focus is to predict and influence customer behavior. Every buyer persona you create, every ad …
Persistence Pays Off: Check Out Our Remarketing Guide & Win Back Visitors
Remarketing campaigns present you with the opportunity to call back the 96% of visitors who’ve navigated from your …
Get More Instapage Value with These 13 Landing Page Product Features
At Instapage, we believe specific solutions are often the more powerful solutions. We’ve created a platform that …
Retargeting 101: Everything You Need to Get Started and Achieve Greater ROI
For marketers, there may be no scarier statistic than this: 96% of visitors that come to your website are not ready to buy. …
Create Higher Converting Ads by Following These 5 Ad Optimization Levels
Did you know that the triangle is the strongest shape found in nature? Any added force on a triangle is evenly spread …