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Access Our Newest Guide: What Is Conversion Rate Optimization?

Last updated on March 20, 2017 by Fahad Muhammad in Instapage Updates

Conversion rate optimization (CRO), can transform underperforming marketing campaigns into high-performing campaigns by continually persuading prospects to take action. Our newest guide, What is Conversion Rate Optimization?, is the perfect resource for all marketers looking to gain, and retain, customers. In this new guide, you will learn: How conversion rate optimization can optimize each stageRead More >

Just Released: The Ultimate Mobile App Landing Page Guide

Last updated on December 12, 2016 by Fahad Muhammad in Instapage Updates

With mobile device usage and mobile app usage both quickly on the rise, it only makes sense for marketers to invest their time, efforts, and resources into creating professional and high-converting mobile app landing pages. Our brand new What is a Mobile App Landing Page? is the perfect resource for all marketers who are interestedRead More >

12 Education Landing Pages That Drive Maximum Enrollment

Last updated on February 7, 2017 by Fahad Muhammad in Conversion Rate Optimization, Landing Page Examples

No one fancies the middleman — they decrease transparency and act as a barrier between the buyer and the seller. This is why people have been looking to cut out the middleman as far back as the 1970’s. The internet has made the middleman obsolete, by putting the seller within a click’s reach of theRead More >

6 Web Design Trends That Are Changing the Look of Marketing

Last updated on February 6, 2017 by Fahad Muhammad in Marketing Trends

A lot of significant events happened in 2010. The world’s tallest building officially opened in Dubai, Space X successfully launched the Dragon Capsule, Apple released the iPad, and Ethan Marcotte created responsive web design. We’ve come a long way from web pages whose sole design purpose was to dazzle visitors with a colorful display ofRead More >

How Explicit and Implicit Visual Cues Help Increase Conversions

Last updated on December 22, 2016 by Fahad Muhammad in Conversion Rate Optimization

Evidence suggests that when it comes to attention spans, you have a better chance of keeping my 10-month old engaged on a landing page than your visitors. Yep, you read that right. The average web users’ attention span is about 6-8 seconds, a 10-month-old’s attention span, on the other hand, is around 60-120 seconds. ThatRead More >

The Anatomy of Double Opt-In Forms That Increase Conversions

Last updated on January 4, 2017 by Fahad Muhammad in Conversion Rate Optimization

People don’t like filling out forms. There, we said it. There’s lots of reason why people don’t like completing forms. Big ones include: visitors want to safeguard their personal information as best as possible; because a long form is too much work; they’re an annoyance that stands in the way of what the visitor wants;Read More >

From Layout to First Click: The Ultimate Landing Page Design Guide

Last updated on March 7, 2017 by Fahad Muhammad in Instapage Updates

Designing a great landing page from scratch can be very challenging if you’re not a designer. The list of questions you ask yourself when creating your page includes, but isn’t limited to, the following: Should I include a sub-headline with my headline? Is a gif or an image more appropriate to demo my product? HowRead More >

Our Customers Love Us, and Now It’s Official

Last updated on December 21, 2016 by Fahad Muhammad in Instapage Updates

No matter what kind of business you’re running, be it a marketing agency, SaaS business, marketing software, or a real estate empire — you’re obsessed with one thing: maximizing growth. This means you spend a good amount of your time tracking, measuring, and analyzing metrics. You worry about reducing churn rate, increasing MRR (monthly recurringRead More >

What Goes Into a Successful Medical Landing Page?

Last updated on December 29, 2016 by Fahad Muhammad in Conversion Rate Optimization

Up until a couple of years ago, word of mouth was considered a pretty good advertising technique — especially in the medical industry. Health care professionals provided their existing patients with the best care possible so that they could, in turn, leave them glowing reviews to get more patients. In today’s marketing world, traditional marketingRead More >

The Best Times to Use Long Form Landing Pages

Last updated on February 27, 2017 by Fahad Muhammad in A/B Split Testing

When you create landing pages, sometimes you’re forced to make some tough calls — deciding on the type of headline, all the way down to the colors on the page, and CTA button copy. Every single decision has a significant impact on your conversion rate. Of course, this puts added pressure on you to getRead More >

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