Fahad Muhammad

Tips from the Pros: How to Personalize Emails to Get Your Highest Results

The Power of Market Segmentation & Why All Your Campaigns Need It

Make Your Paid Ads Perform Their Best with Google Responsive Search Ads

Conversion Optimization

How to Use Peer to Peer Marketing with Account-Based Strategies

Peer to peer marketing (P2P) and account-based marketing (ABM) are both forms of targeting and reaching potential …


Maximizing Brand Exposure with the YouTube Masthead [Examples]

The YouTube Masthead is living proof that marketers are still taking advantage of outbound marketing tactics. A YouTube …


25 Key Advertising Metrics All Digital Marketers Should Track

Whether you’re running paid ads on Google and Facebook or creating email landing page campaigns, without collecting …

Instapage Updates

Convert More Callers Into Customers: Call Tracking Integrations are Here!

Sometimes prospects and customers want a faster solution to their problem than a form submission can provide. Live chat is …

Instapage Updates

Our Content Marketing Guide is Here: How to Create an Impactful Strategy

Content marketing is a strategic approach centered around creating and distributing valuable assets such as blog articles, …


How to Incorporate Customer Journey Mapping Into Your Marketing Strategy

A marketer’s primary focus is to predict and influence customer behavior. Every buyer persona you create, every ad …


Persistence Pays Off: Check Out Our Remarketing Guide & Win Back Visitors

Remarketing campaigns present you with the opportunity to call back the 96% of visitors who’ve navigated from your …

Instapage Updates

Get More Instapage Value with These 13 Landing Page Product Features

At Instapage, we believe specific solutions are often the more powerful solutions. We’ve created a platform that …

Conversion Optimization

Retargeting 101: Everything You Need to Get Started and Achieve Greater ROI

For marketers, there may be no scarier statistic than this: 96% of visitors that come to your website are not ready to buy. …

AdWords Advertising

Create Higher Converting Ads by Following These 5 Ad Optimization Levels

Did you know that the triangle is the strongest shape found in nature? Any added force on a triangle is evenly spread …

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