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Reach the Heart of Your Consumer with Psychographic Marketing
Advertising

Reach the Heart of Your Consumer with Psychographic Marketing

Marketers are continually thinking, hearing, and speaking about the demographics of their target audience —…

How the Zenefits Marketing Team Uses Landing Pages to Grow Their Customer Base
Landing Page Examples

How the Zenefits Marketing Team Uses Landing Pages to Grow Their Customer Base

In the modern-day workplace, tens of thousands of businesses use Zenefits to empower their employees, manage change, and…

Bring Customers to You: How to Use Inbound Marketing Landing Pages
Landing Page Examples

Bring Customers to You: How to Use Inbound Marketing Landing Pages

Not all marketing strategies need to be expensive. Instead of blowing your budget on traditional outbound marketing…

Examples of How Lending Club Is Disrupting Traditional Investing with the Help…
Landing Page Examples

Examples of How Lending Club Is Disrupting Traditional Investing with the Help…

Online lending has expanded dramatically over the last few years — and it’s no wonder since customers are now…

How Google Hire Is Taking on the Recruiting Industry with Landing Pages
Landing Page Examples

How Google Hire Is Taking on the Recruiting Industry with Landing Pages

Finding the right talent for your business can be an expensive and time-consuming process. According to a U.C. Berkeley…

How Slack’s Landing Pages Help Power Their Unbelievable Growth
Landing Page Examples

How Slack’s Landing Pages Help Power Their Unbelievable Growth

With more than three-quarters of Fortune 100 companies using Slack, there’s no doubt that the brand is enjoying…

9 IBM Examples: How to Optimize for Advertising Conversions
Landing Page Examples

9 IBM Examples: How to Optimize for Advertising Conversions

Could you imagine using IBM’s predictive analysis to fill out your NCAA tournament bracket ten years ago? The IBM…

8 Techniques to Increase Purchases on Your Sales Landing Pages
Conversion Optimization

8 Techniques to Increase Purchases on Your Sales Landing Pages

No matter the industry, niche, audience, or offer, every marketer’s most coveted conversion is the sale. All of those…

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