The Complete Guide to Lightbox Ads: 4 Reasons to Use Them, Bidding, Ad Specs…
In 2012, Google introduced a new expandable ad format. Internal testing found these ads received 6-8x more engagement than…
Everything Digital Advertisers Must Know About Frequency Capping in Google Ads
On the Google ad network, you want to reach your customers, but you don’t want to overreach. So, how many times…
The 5 Best Ways to Minimize Banner Blindness But Still Maximize Conversions
Since the first banner ad was introduced in 1994 and earned an impressive 44% click-through rate, the number of banners…
The 9 Most Important Things You Need to Know About Google Gallery Ads
It’s well-known that online users respond better to and recall visuals better than text alone. This is perhaps why at…
Google Ads’ Conversion Action Sets: The Newest Update You Need to…
At Instapage, we advocate for one conversion goal per campaign. But sometimes, it’s not that simple. Sometimes,…
What are Relevant Ads & How Can You Create Better Ads for Your Campaigns?…
Relevant ads can earn more clicks, show in higher positions, and bring advertisers like you more success compared to…
Google Ads Mobile Benchmarks: Get the Latest Data Here from 18 Industries
It’s common knowledge among most digital advertisers that PPC metrics and industry benchmarks are key to…
Google Ads Industry Benchmarks Data You Must See
BenchmarkBench Each month, on average, 1,300 people worldwide ask Google, “What is a good CTR?” Beyond CTR,…