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Advertising

Breaking Down Bing Ads vs. Facebook Ads & the Pros & Cons of Each …

Marketers on a budget should consider comparing Bing Ads and Facebook Ads. The search engine and the social media platform …

Facebook Advertising

Asking Facebook Ads Experts: What is Your Most Successful Campaign & What …

If you’re similar to our digital marketing team, you’re either currently running or have run Facebook ads in …

Facebook Advertising

Facebook Offer Ads 101: The 3 Ad Types Available, Best Practices, Specs & …

Although Facebook’s huge community totals an average of 1.52 billion daily active users, connecting with those users …

Facebook Advertising

Understanding Facebook’s Relevance Score: What Is It, How Is It …

It’s neither enjoyable, nor profitable, to run a campaign that doesn’t resonate with your audience, which is …

Advertising

13 Interactive Ad Examples That Show Marketers How to Maximize Engagement with …

People have become so overloaded with ads that they develop mechanisms (like banner blindness) to ignore them. To avoid …

Google Ads

Closed Loop Q&A: Personalization, Machine Learning & How to Maximize …

You may recall the Q&A with Elite SEM back in January where they discussed Google and Facebook Ads tactics advertisers …

Advertising

Comparing Twitter Ads vs. Facebook Ads: The Complete Breakdown

Many marketers have experimented with Facebook vs Google ads at one point or another — naturally, since the two are …

Facebook Advertising

Campaign Budget Optimization: Facebook’s Ad Set Update Coming September …

In November 2017, Facebook introduced optional campaign budget optimization to give brands an easier way to manage their ad …

Facebook Advertising

Only From Instapage: Complete Facebook Ads Conversion, Cost & Attribution …

Over 20% of the total U.S. digital ad spend in 2018 is estimated to have transacted through Facebook, making it the second …

Facebook Advertising

Let Users Try Before Installing: How Facebook Playable Ads Work

With over 1.8 billion people using Facebook every month, Facebook ads are necessary for any digital marketer looking to …

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