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Want a Good Quality Score on Every Ad Platform? Perfect the Post-Click…
Google Ads

Want a Good Quality Score on Every Ad Platform? Perfect the Post-Click…

Quality Score is a key factor in how well your ads perform. The more relevant your ad is to your target audience, the…

Passive vs Active Advertising: Which One Is Right for Your Brand
Advertising

Passive vs Active Advertising: Which One Is Right for Your Brand

Today’s marketing efforts fall into one of two categories: passive advertising and active advertising. Although the…

Ad Tracking: The 3 Main Types & How to Do It Effectively
Advertising

Ad Tracking: The 3 Main Types & How to Do It Effectively

Ad tracking is the most effective way to measure campaign performance. Whether through Google or Facebook, mobile or…

Facebook Poll Ads: Best Practices & Ad Specs to Get Started
Facebook Advertising

Facebook Poll Ads: Best Practices & Ad Specs to Get Started

Engaged social media users often want to play a more important role across the medium. They want to be included in major…

Facebook AR Ads: How to Create Them, Plus the Most Important Metrics to Track…
Facebook Advertising

Facebook AR Ads: How to Create Them, Plus the Most Important Metrics to Track…

More and more people are interacting with Augmented Reality (AR) on a daily basis. Boston Consulting Group (BCG) estimates…

Reviewing the Types of Advertising Funnel Models & What Ad Channels…
Advertising

Reviewing the Types of Advertising Funnel Models & What Ad Channels…

Most of the people in the market for your product won’t buy it. And that’s not because your product isn’t…

The Expert’s Guide to Facebook Conversion Ads You Should Review Before…
Facebook Advertising

The Expert’s Guide to Facebook Conversion Ads You Should Review Before…

Facebook Ads is always looking to develop new ways for brands to improve their metrics and grow their success, whatever…

Voice of the Customer: How to Use VOC Data to Optimize Your Facebook Ads (9…
Facebook Advertising

Voice of the Customer: How to Use VOC Data to Optimize Your Facebook Ads (9…

Would you like to learn a secret? World-class product marketers, copywriters, and Facebook advertisers are not creative…

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