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The Next Generation of Facebook Video Ads Goes Live

Last updated on November 18, 2016 by Ted Vrountas in Facebook Advertising

If you’re an advertiser or a publisher on Facebook, recent news might have you seeing visions of ROI. Updates to two of the platform’s newest publishing tools, Facebook Live and Facebook Instant Articles, have the potential to be an all-around win for publishers, advertisers, users, and even the social network itself. Facebook video ads testedRead More >

Will Facebook Messenger Bots Change the Way You Do Customer Service?

Last updated on November 11, 2016 by Ted Vrountas in Facebook Advertising

Facebook’s new powerful advertising tool might have you feeling like you’re in a sci-fi movie, but we assure you — robot customer service reps are very real. These “chatbots” were unveiled earlier this year at the social network’s F8 conference as the newest way for brands to engage with the more than 1 billion peopleRead More >

7 Ways to Use Facebook Live with Your Landing Page

Last updated on November 9, 2016 by Ted Vrountas in Facebook Advertising

45 minutes and 800,000 views later, Facebook Live burst onto the scene like the watermelon in this Buzzfeed video. Now watched over 10 million times, it highlights what’s become a sensation in the last year for Facebook. Today, both brands like Buzzfeed and individual users like Candace Payne, aka “Chewbacca mom,” use Facebook Live toRead More >

What the End of Facebook’s 20% Ad Text Rule Means for Marketers

Last updated on November 11, 2016 by Ted Vrountas in Facebook Advertising

A few months ago, whispers about a test that would change the way brands advertise on Facebook started circulating industry blogs. Rumor had it the social network was considering doing away with the “20% rule” regarding the amount of text allowed on ad images. It’s a guideline that’s caused advertisers on the platform much frustration,Read More >

How to Use a Facebook Squeeze Page to Capture Email Addresses

Last updated on October 21, 2016 by Ted Vrountas in Facebook Advertising

Bad news: Your Facebook business page isn’t living up to its potential. Sure, you may have generated thousands of fans who “like” your posts and comment on them daily, but you’re probably not collecting the piece of information that 80% of marketers say forms the cornerstone of their business in 2016. Email addresses. Up untilRead More >

Facebook Instant Articles: The Next Big Thing or the Next Why Bother?

Last updated on November 11, 2016 by Ted Vrountas in Facebook Advertising, Marketing Trends

As many marketers have discovered through trial and error, patience is not something much of the general public has anymore. Today, according to Kissmetrics, 47% of all people expect a web page to load in two seconds or less. And if your page hasn’t loaded by three seconds, 40% of people will abandon it. 47%Read More >

The New Facebook Canvas Ads: What They Mean for Your Business

Last updated on November 9, 2016 by Ted Vrountas in Facebook Advertising, Marketing Trends

In what some say was an answer to Facebook’s “Instant Articles,” just a few weeks ago Google unleashed its Accelerated Mobile Page (AMP) Project. Its aim is to encourage mobile users to ditch their favorite apps and instead leverage search engines for content discovery. By creating a simple framework that strips complex coding languages downRead More >

9 Ways to Drive the 400M+ Instagram Users to Your Landing Pages

Last updated on October 31, 2016 by Karen McCandless in Facebook Advertising, Lead Generation

You may have cracked Twitter and Facebook conversion to your landing pages, but Instagram comes with its own special challenges. For instance, did you know that you can only add one link to your profile? Or that you can’t make any images or videos you post linkable? Instagram might be a slow burner in termsRead More >

Get the ROI You Paid For: Facebook Mobile Ads Done Right

Last updated on November 11, 2016 by Ted Vrountas in Facebook Advertising

About how many times do you think you reach for your phone over the course of a day? 20? 30? 50 times? Well, recent research shows that some people check it up to 150 times in a 24-hour span. That’s even more outrageous when you consider we spend around 8 of those hours asleep. SoRead More >

5 Facebook Ad Tracking Techniques Used in Every Profitable Campaign

Last updated on November 11, 2016 by Ted Vrountas in Facebook Advertising

By now you’ve narrowed down your ideal audience using Facebook’s targeting tools, and you’ve optimized every one of your ad creatives. Time to start your campaign and put your feet up, right? Not exactly. Running Facebook ads without tracking their success is like playing darts blindfolded; chances are, you might hit the board once or twice if you throw enough darts, but you’re not going to nail that bullseye.Read More >

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