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4 Updates That Will Change the Way You Watch Facebook Videos

Last updated on March 20, 2017 by Taylen Peterson in Facebook Advertising

What do you think of when you hear someone say, “the future of television”? Do you think of immersive experiences? Maybe “Mike Teavee” from Willy Wonka. Surely Netflix, Hulu, and other streaming options come to mind. What if I told you the future of television is coming to a social network near you? Get ready,Read More >

Facebook Messenger Ads: The Latest Updates and Best Practices

Last updated on December 20, 2016 by Ted Vrountas in Facebook Advertising

Want a free cocktail? Absolut’s new Facebook Messenger bot wants to know. If the answer’s “yes” and you live in one of four US states, you can now contact the company on messenger and choose one of three drinks, then redeem it free at a nearby location with a promotional code: According to Absolut, theRead More >

The Next Generation of Facebook Video Ads Goes Live

Last updated on December 20, 2016 by Ted Vrountas in Facebook Advertising

If you’re an advertiser or a publisher on Facebook, recent news might have you seeing visions of ROI. Updates to two of the platform’s newest publishing tools, Facebook Live and Facebook Instant Articles, have the potential to be an all-around win for publishers, advertisers, users, and even the social network itself. Facebook video ads testedRead More >

Will Facebook Messenger Bots Change the Way You Do Customer Service?

Last updated on January 5, 2017 by Ted Vrountas in Facebook Advertising

Facebook’s new powerful advertising tool might have you feeling like you’re in a sci-fi movie, but we assure you — robot customer service reps are very real. These “chatbots” were unveiled earlier this year at the social network’s F8 conference as the newest way for brands to engage with the more than 1 billion peopleRead More >

7 Ways to Use Facebook Live with Your Landing Page

Last updated on March 10, 2017 by Ted Vrountas in Facebook Advertising

45 minutes and 800,000 views later, Facebook Live burst onto the scene like the watermelon in this Buzzfeed video. Now watched over 10 million times, it highlights what’s become a sensation in the last year for Facebook. Today, both brands like Buzzfeed and individual users like Candace Payne, aka “Chewbacca mom,” use Facebook Live toRead More >

What the End of Facebook’s 20% Ad Text Rule Means for Marketers

Last updated on November 11, 2016 by Ted Vrountas in Facebook Advertising

A few months ago, whispers about a test that would change the way brands advertise on Facebook started circulating industry blogs. Rumor had it the social network was considering doing away with the “20% rule” regarding the amount of text allowed on ad images. It’s a guideline that’s caused advertisers on the platform much frustration,Read More >

How to Use a Facebook Squeeze Page to Capture Email Addresses

Last updated on December 28, 2016 by Ted Vrountas in Facebook Advertising

Bad news: Your Facebook business page isn’t living up to its potential. Sure, you may have generated thousands of fans who “like” your posts and comment on them daily, but you’re probably not collecting the piece of information that 80% of marketers say forms the cornerstone of their business in 2016. Email addresses. Up untilRead More >

Facebook Instant Articles: The Next Big Thing or the Next Why Bother?

Last updated on December 23, 2016 by Ted Vrountas in Facebook Advertising, Marketing Trends

As many marketers have discovered through trial and error, patience is not something much of the general public has anymore. Today, according to Kissmetrics, 47% of all people expect a web page to load in two seconds or less. And if your page hasn’t loaded by three seconds, 40% of people will abandon it. 47%Read More >

The New Facebook Canvas Ads: What They Mean for Your Business

Last updated on February 22, 2017 by Ted Vrountas in Facebook Advertising, Marketing Trends

In what some say was an answer to Facebook’s “Instant Articles,” just a few weeks ago Google unleashed its Accelerated Mobile Page (AMP) Project. Its aim is to encourage mobile users to ditch their favorite apps and instead leverage search engines for content discovery. By creating a simple framework that strips complex coding languages downRead More >

9 Ways to Drive the 400M+ Instagram Users to Your Landing Pages

Last updated on December 21, 2016 by Karen McCandless in Facebook Advertising, Lead Generation

You may have cracked Twitter and Facebook conversion to your landing pages, but Instagram comes with its own special challenges. For instance, did you know that you can only add one link to your profile? Or that you can’t make any images or videos you post linkable? Instagram might be a slow burner in termsRead More >

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