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7 Ways to Optimize Facebook Ads and Boost Conversions
Conversion Optimization

7 Ways to Optimize Facebook Ads and Boost Conversions

We’ve all seen the stats that show just how popular Facebook is. During the fourth quarter of last year, Facebook…

Landing Page Optimization: A Comprehensive Guide
Conversion Optimization

Landing Page Optimization: A Comprehensive Guide

Your first attempt at designing a landing page isn’t going to be perfect. It may be good enough to generate…

13 Stunning Examples of Social Proof That Elevate Trust
Conversion Optimization

13 Stunning Examples of Social Proof That Elevate Trust

At some point in your life, chances are you’ve heard the question, “Are you a leader or a follower?”…

13 Creative Call-to-Action Examples That Elicit a Response
Conversion Optimization

13 Creative Call-to-Action Examples That Elicit a Response

On a landing page, the call to action is supposed to be the final persuasive nudge toward conversion. After a magnetic…

Landing Page Patterns: How People Consume Web Content
Landing pages

Landing Page Patterns: How People Consume Web Content

No matter how well you design your landing page, it’s unlikely visitors will see every element of it. What’s…

21 Landing Page Best Practices to Implement in 2021
Conversion Optimization

21 Landing Page Best Practices to Implement in 2021

If your New Year’s resolution has anything to do with growing your bottom line, there’s one thing every…

Want a Good Quality Score? Perfect the Post-click Experience
Google Ads

Want a Good Quality Score? Perfect the Post-click Experience

Quality Score is a key factor in how well your ads perform. The more relevant your ad is to your target audience, the…

What Is Permission-Based Marketing & How Does It Work? (Examples)
Conversion Optimization

What Is Permission-Based Marketing & How Does It Work? (Examples)

Sometimes you check your inbox and think, “how did (insert brand name) get my email address?” Well,…

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