5 Ways to Significantly Increase Your Return on Ad Spend (ROAS)
As an advertiser, you want to achieve growth while spending your advertising dollars as efficiently as possible. Whether…
What Is a Good Conversion Rate?
Not all landing pages are created equal—or created for the same purpose. Whether your landing page “goal”…
5 Best Practices to Optimize Google Ads for Conversions
You’ve probably heard this advice more times than you can count: Optimize your Google Ads. But just what does that…
What Is a Good Bounce Rate for a Landing Page?
Bounce rate is a metric that many marketers worry about—and with good reason. Bounce rates are often far too high,…
9 Examples of Effective Google Ads Campaigns
If you’re looking for examples of wonderfully executed Google Ad campaigns, you’ve come to the right place. In…
7 Search Engine Marketing Best Practices to Follow in 2021
It’s been 20 years since the launch of Google Ads, and yet, many advertisers have continued to rely on the same PPC…
5 Facebook Advertising Best Practices to Follow in 2021
Every year brings new advertising opportunities—advertising trends, technology, and tactics are never stationary. To…
7 Ways to Optimize Facebook Ads and Boost Conversions
We’ve all seen the stats that show just how popular Facebook is. During the fourth quarter of last year, Facebook…