Create Impactful Video Ads with YouTube Director Mix
The digital age has brought the advertising world the ability to target specific components of a customer base efficiently.…
Reach the Heart of Your Consumer with Psychographic Marketing
Marketers are continually thinking, hearing, and speaking about the demographics of their target audience —…
How Instagram Ads Have Evolved to Make Advertising More Profitable
In March 2017 Instagram passed the 1 million advertiser mark, and two weeks ago that number doubled again to 2 million…
How to Use Customer Journey Mapping in Your Marketing Strategy
.A marketer’s primary focus is to predict and influence customer behavior. Every buyer persona you create, every ad…
Persistence Pays Off: Check Out Our Remarketing Guide & Win Back Visitors
Remarketing campaigns present you with the opportunity to call back the 96% of visitors who’ve navigated from your…
10 Transactional Email Examples to Help You Sell, Upsell & Boost Engagement
Email marketing is a tricky trade, but the payoffs can be huge. Through the shift from outbound to inbound marketing, email…
Account-Based Marketing: How to Message Your Highest Quality Leads
You’ve heard the maxim that the quality of your leads is much more important than the quantity. This is especially…
What Is Influencer Marketing and How to Use It for Expanding Your Business
Did you know that consumers trust recommendations from third parties more than they trust a brand itself? In fact, 70% of…
