Why Every Google Ads Campaign Needs Its Own Landing Page
Last week I decided to disregard everything I know about fast food and order a Big Mac for the first time in my life. I was…
Paid Search Ads 101: Everything You Should Know
Paid search advertising is one of the most popular forms of pay per click (PPC) advertising. It involves brands paying…
29 Banner Ads & Full Critiques to Help Optimize Your Ads
One of the few elements to survive every stage of the web over the last 30 years, banner ads are still the pillar of many…
The Best Mobile Ad Platforms for Digital Marketers
It may surprise you to know that, when it comes to the mobile vs. desktop debate, mobile actually supports desktop…
23 AMP Components You May Not Know You Could Add to AMP Pages
That which glitters is not always gold…or is it? AMP was created to make the mobile web faster, but to do that,…
3 Steps to Setting up Campaign Goals and Digital Advertising KPIs
Along with fine-tuning campaign budgets, optimizing ads, analyzing digital advertising KPIs, and personalizing landing…
Bing Ads vs. Google Ads: Which Ad Platform is Right For You
When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform…
Everything You Need to Know About TikTok Advertising
Cue the social platform that’s the talk of the town—TikTok. Though the platform has been around since 2016,…
