How Demand-Side Platforms Enable Wider Reach & Ad Buying
Demand-side platforms (DSP) and supply-side platforms (SSP) make the process of publishing an ad efficient and…
Google Ads Quality Score: How It’s Calculated & Tips to Improve Your Score
By understanding and improving your Google Ads Quality Score, you can optimize your ads for better performance, get higher…
What is Display Advertising?
Display advertising has come a long way since October 27, 1994, when the first banner ad promoting AT&T appeared on…
6 Examples of Digital Advertising Campaigns From the Education Industry
Global Marketing Insights predicts the e-learning market size will exceed $375 billion by 2026: With the majority of the…
Mid Roll Ads: What are They & How Can You Use Them Most Effectively?
In today’s digital age, encountering mid-roll ads while watching videos on platforms like YouTube or Facebook is…
Why Every Google Ads Campaign Needs Its Own Landing Page
Last week I decided to disregard everything I know about fast food and order a Big Mac for the first time in my life. I was…
Paid Search Ads 101: Everything You Should Know
Paid search advertising is one of the most popular forms of pay per click (PPC) advertising. It involves brands paying…
29 Banner Ads & Full Critiques to Help Optimize Your Ads
One of the few elements to survive every stage of the web over the last 30 years, banner ads are still the pillar of many…