Everything You Need to Know Before Using a Landing Page Heat Map
Cormac Kinney’s software started as a tool to help Wall Street traders game the stock market. It turned financial…
What is A/A Testing, and Why Should Marketers Care?
Have you been through this scenario? You set up an A/B test to discover whether your new button and headline combination…
When to Seek the Local and Global Maximum With Your A/B Testing
Imagine you’re climbing Mount Everest in a thick fog with amnesia. You can see only as far as your outstretched hand.…
6 Often Overlooked A/B Testing Ideas You May Not Have Tried
No matter how hard they tried, my parents could never stop my little brother from crashing his car into the contents of our…
What is a Good Conversion Rate and 5 Ways You Can Get There
The answer to your question “What’s a good conversion rate?” is simpler than you think. Unfortunately,…
How Closed Captioning Facebook Videos Can Improve Viewership
According to research from Facebook, there’s a chance nobody understands the videos you post to the social network.…
5 Common Threats to Your A/B Test’s Validity
Bad news: That 30% conversion lift your latest A/B test produced? It’s probably not as high as you thought. In fact,…
What is Split Testing? 8 Steps to Follow For Your Next Campaign
Marketers, salespeople, and professionals everywhere agree, one of the simplest ways to boost landing page conversion rate…