Whew – it’s been a long month, but you finally finished your first ebook.
It’s packed to the brim with valuable content, and you can’t wait to share it with all of your fans and followers.
But there’s just one big problem …
You don’t know how to get it onto your website.
After all, you’re not a developer.
You paid a friend of a friend to put together a basic website for you a while ago, and you’ve lost touch with him since.
But, honestly, how hard could it be?
All you have to do is build a page for your ebook, complete with a few images, some targeted copy, and a short lead capture form.
Well, looking at a web page, it’s easy to think that.
But in reality, what we see when we look at a traditional website is only a small portion of it, called the “front end.”
The “front end” is the part presented to us in a nice, neat, and organized fashion. When images look crisp, copy is perfectly aligned, and links take you to all the right places — that’s a result of coding on the “back end.” That coding serves as a kind of instruction to elements on the front end – telling them where they should be and how they should interact with the user.
It used to be that only people with knowledge of coding languages could build and maintain websites. But with the advent of content management systems like Joomla, small businesses can create and manage their websites without any outside help.
What is a content management system?
A content management system (CMS) allows users with no coding experience to create beautiful, fully-functioning websites.
With over 50 million downloads, Joomla is among the most popular content management systems on the web, powering small businesses and companies like Citibank, McDonalds, eBay, Ikea, and Sony.
Using templates, dashboards, and add-ons, Joomla lets users create and customize every detail of their website without needing access to its back end.
What is a Joomla landing page?
A Joomla landing page is one created using the Joomla CMS.
It’s similar to a traditional landing page, in that its goal is to drive user action like:
But unlike traditional landing pages, a Joomla landing page requires no coding knowledge (the same is true for Instapage landing pages). Joomla’s CMS also builds all your pages to be mobile responsive, too, as this picture shows:
Where should I make it?
Your Joomla landing page should be a part of your site as a standalone page, inaccessible from your navigation bar.
This is for two reasons:
- If you included every landing page you ever created in your website’s navigation, things would start to look sloppy.
- Every channel should have a dedicated landing page. Matching the content of your ad to the content of your landing page is an important part of establishing user trust. When you allow access to a landing page via multiple channels, it not only undermines that trust-building but makes it more difficult to track the buyer journey as well.
Who should use a Joomla landing page?
Joomla landing pages are popular among big and small brands. However, they’re most useful to businesses that:
- Don’t already have a team of developers
- Don’t have a need for excessive customization that would require coding knowledge
- Don’t have the budget to outsource their web development to seasoned professionals
And that’s because CMS’s are easy-to-use, low-cost, and flexible enough to meet most businesses’ design needs.
When should I create my Joomla landing page?
At some point, you’ll want to guide your fans and followers toward the next step in the buyer journey.
You’ll want them to sign-up for your webinar, or start a free trial of your service, and that’s when you’ll want a Joomla landing page.
For example, this Joomla landing page from magazine Outdoor Photographer was made with the intention of turning website visitors into magazine subscribers:
How should I create my Joomla landing page?
When you’re creating your Joomla landing page, remember…
- Use an attention-grabbing headline to draw the prospect in. Research shows you have less than 8 seconds to hook a user on your landing page. That means you need to convey what’s in it for them quickly, to increase the chance that they read your body copy.
- Speaking of body copy, keep it short and to the point. That is, unless your product or service is complicated, brand new, or expensive. And always remember to emphasize benefits over features.
- Create a powerful call-to-action button using contrasting colors, simple copy, and first-person text. Instead of “Email Ebook” use “Send me my ebook!”
- Use social proof to power up your page by including testimonials and social widgets, because as much as 80-95% of purchases are made based on online reviews.
Putting it all together
Remember, a CMS like Joomla works best for:
- Individuals who have no knowledge of coding languages
- Companies that don’t need excessive website customization
- Small businesses without an on-staff web developer
- Brands that don’t have the budget to hire outside web design teams
Once you finally have your website published, and you’re ready to create your first promotion, you’ll want to make a Joomla landing page. Don’t forget:
- A Joomla landing page is made to drive user action (e.g. capturing leads, generating sales)
- Your Joomla landing page shouldn’t be accessible via your website’s navigation
- It should include an attention-grabbing headline, minimal copy that emphasizes your product’s benefits, a powerful call to action, and social proof
- Your Joomla landing page should match with content of your banner ad or social media post
Keep in mind that as you start to develop more promotional materials (like that ebook you just finished), you’ll need to create at least one landing page for each one.
On top of that, at some point you’re going to want to start A/B testing your pages to boost conversions. Research has shown that companies with 30 or more landing pages generate 7x more leads than those with fewer than 7.
And this is where things get tricky.
Even with a CMS like Joomla, creating multiple variations of one landing page can be terribly time-consuming.
That’s when a dedicated landing page builder comes in handy.
With it you can create pages from pre-made templates, build variations to A/B test in minutes, and publish them almost anywhere.
So develop your website with a CMS, and even your first landing page if it makes sense for your business. But be honest with yourself as you scale up your marketing efforts. If your team has too much work and not enough time to complete it, it may be time to try Instapage for free.