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Why a Conversion Mindset Is Good for Advertisers
Conversion Optimization

Why a Conversion Mindset Is Good for Advertisers

Traditionally the advertising and sales functions operate in separate silos within the organization and are measured by…

5 Tools for Fixing Landing Page Load Speed Problems
Conversion Optimization

5 Tools for Fixing Landing Page Load Speed Problems

Slow loading pages can kill your conversions. Your landing page copy could be stellar, your headline impactful, and your…

How to Use Cognitive Biases to Increase Conversions
Conversion Optimization

How to Use Cognitive Biases to Increase Conversions

Do you think you behave rationally? Well, think again. Humans don’t think or act as rationally as we would like to…

How to Use 2021’s Hottest Design Trends on Your Landing Pages
Conversion Optimization

How to Use 2021’s Hottest Design Trends on Your Landing Pages

You only get one chance to make a first impression—if you fail to make a good one, it sets a bad tone for the entire…

Facebook or Instagram? When to Use Each Platform
Advertising

Facebook or Instagram? When to Use Each Platform

Facebook and Instagram are two of the biggest and most popular social media platforms. 2021 statistics show that there are…

A 5-Step Guide to Developing a Successful Social Media Strategy
Advertising

A 5-Step Guide to Developing a Successful Social Media Strategy

From influencing social change and setting trends to increasing brand awareness and strengthening audience relationships,…

How to Address Google’s 2021 Page Experience Update
Conversion Optimization

How to Address Google’s 2021 Page Experience Update

No doubt, you’ve heard about Google’s recent search ranking update and have a lot of questions as to how it…

How to Reduce Your Landing Page Bounce Rate
Conversion Optimization

How to Reduce Your Landing Page Bounce Rate

The ongoing pandemic has shown how drastic and sudden market changes can be. To survive in a rapidly changing environment,…

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