The 100 Best Landing Page Examples You Can’t Afford To Miss In 2019

The 100 Best Landing Page Examples You Can’t Afford To Miss In 2019

Last updated on by Ted Vrountas in Landing Page Examples

When it comes to developing an effective marketing strategy, many of us take cues from industry leaders.

We examine the top of their funnel to figure out how they subscribe people to their newsletter and turn prospects into leads. We look at the bottom to discover how they sign visitors up for a trial of their service, and how they convince those leads to buy.

Today though, no matter where you look — whether it’s a small-time agency or a giant like PayPal — you’ll find that all those tasks are increasingly being accomplished by post-click landing pages.

These action-oriented, standalone web pages, are being used by businesses of all sizes to move people through every stage of the buyer’s journey.

Below you’ll find 100 examples of some of the best and worst post-click landing pages on the internet, complete with full critiques. Sift through them to learn what to do, and what not to do, to create a highly effective post-click landing page of your own.

(The examples below were displayed as shown at one point in time. Some examples have since changed but the critiques are still valid for the screenshots. Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold.)

100 post-click landing page Examples

1. Uber

Uber post-click landing page Example

What they did well:

What could be A/B tested:

2. Moz

Moz post-click landing page Example

What they did well:

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3. HubSpot + Canva

HubSpot Canva post-click landing page Example

What they did well:

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4. Content Marketing Institute

Content Marketing Institute post-click landing page Example

What they did well:

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5. LinkedIn

LinkedIn post-click landing page Example

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6. Forrester Research

Forrester Research post-click landing page Example

What they did well:

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7. Microsoft

Microsoft ebook post-click landing page Example

What they did well:

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8. GEICO

Geico post-click landing page Example

What they did well:

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9. PayPal

PayPal post-click landing page Example

What they did well:

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10. Jeff Bullas

Jeff Bullas post-click landing page Example

What they did well:

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Show Me The Top 15 post-click landing page Styles

11. Alexa

Alexa post-click landing page Example

What they did well:

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12. HubSpot

HubSpot ebook Templates post-click landing page Example

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13. Microsoft

Microsoft IoT Project post-click landing page Example

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14. WordStream

WordStream AdWords post-click landing page Example

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15. Sujan Patel

Sujan Patel post-click landing page Example

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16. Hired

Hired post-click landing page Example

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17. Birst

Birst post-click landing page Example

What this page does well:

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18. Domo

Domo IT Data post-click landing page Example

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19. Salesforce

Salesforce Relationship Management post-click landing page Example

What they did well:

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20. Indeed Crowd

Indeed Crowd post-click landing page Example

What they did well:

What could be A/B tested:

Show Me The Top 15 post-click landing page Styles

21. Upwork

Upwork post-click landing page Example

What they did well:

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22. IBM Marketing Cloud

IBM Marketing Cloud post-click landing page Example

What they did well:

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23. HubSpot

HubSpot Email Assessment post-click landing page Example

What they did well:

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24. Dreamforce

Dreamforce post-click landing page Example

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25. Capital One

Capital One post-click landing page Example

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26. WordStream

WordStream Social Sharing post-click landing page Example

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27. Marketo

Marketo Psychology post-click landing page Example

What they did well:

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28. Autopilot

Autopilot post-click landing page Example

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29. On24

ON24 post-click landing page Example

What they did well:

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30. Domo

Domo Business Optimization post-click landing page Example

What they did well:

What could be A/B tested:

Show Me The Top 15 post-click landing page Styles

31. UserTesting

UserTesting post-click landing page Example

What they did well:

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32. ACT

Act Education post-click landing page Example

What they did well:

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33. Villanova University

Villanova MBA post-click landing page Example

What they did well:

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34. WordStream

WordStream Conversion Optimization post-click landing page Example

What they did well:

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35. Microsoft Power BI

Microsoft Power BI post-click landing page Example

What they did well:

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36. Marketo

Marketo Content Marketing post-click landing page Example

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37. Google Cloud Platform

Google Cloud Platform post-click landing page Example

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38. Shopify

Shopify post-click landing page Example

What they did well:

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39. Percolate

Percolate post-click landing page Example

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40. SAP

SAP post-click landing page Example

What they did well:

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41. Whitman Syracuse University

Whitman Syracuse University post-click landing page Example

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42. Online Trading Academy

Online Trading Academy post-click landing page Example

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43. Colonial Life

Colonial Life post-click landing page Example

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44. Oribi

Oribi post-click landing page Example

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45. FireEye

FireEye post-click landing page Example

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46. Nutanix

Nutanix post-click landing page Example

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47. MapR

MapR post-click landing page Example

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48. TapClicks

TapClicks post-click landing page Example

What they did well:

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49. Apttus

Apttus post-click landing page Example

What they did well:

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50. ThriveHive

ThriveHive post-click landing page Example

What they did well:

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51. InsideSales.com

InsideSales.com post-click landing page Example

What they did well:

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52. Vantiv

Vantiv post-click landing page Example

What they did well:

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53. Urban Airship

Urban Airship post-click landing page Example

What they did well:

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54. WalkMe

WalkMe post-click landing page Example

What they did well:

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55. AdEspresso University

AdEspresso University post-click landing page Example

What they did well:

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56. Kentico

Kentico post-click landing page Example

What they did well:

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57. Strikingly

Strikingly post-click landing page Example

What they did well:

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58. LabTech

LabTech post-click landing page Example

What they did well:

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59. DigitalMarketer

DigitalMarketer post-click landing page Example

What they did well:

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60. Inkling

Inkling post-click landing page Example

What they did well:

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61. IMPACT

IMPACT post-click landing page Example

What they did well:

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62. Nanigans

Nanigans post-click landing page Example

What they did well:

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63. Simply Measured

Simply Measured Marketing Predictions post-click landing page Example

What they did well:

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64. Flywheel

Flywheel post-click landing page Example

What they did well:

What could be AB tested:

65. Fitness Singles

Fitness Singles post-click landing page Example

What they did well:

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66. MasterClass

MasterClass post-click landing page Example

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67. Tokyo Cheapo

Tokyo Cheapo post-click landing page Example

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68. Salesforce

Salesforce Webinar post-click landing page Example

What they did well:

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69. Zurple

Zurple post-click landing page Example

What they did well:

What could be improved:

70. Adaptiva

Adaptiva post-click landing page Example

What they did well:

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71. Serena

Serena Software post-click landing page Example

What they did well:

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72. Propel Marketing

Propel Marketing post-click landing page Example

What they did well:

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73. Outskirts Press

Outskirts Press post-click landing page Example

What they did well:

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74. GKIC

GKIC post-click landing page Example

What they did well:

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75. GrowthLab

GrowthLab post-click landing page Example

What they did well:

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76. ProBlogger

ProBlogger post-click landing page Example

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77. KlientBoost

KlientBoost post-click landing page Example

What they did well:

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78. Angel Therapy and Hay House University

Angel Therapy & Hay House University post-click landing page Example

What they did well:

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79. Skilljar

Skilljar post-click landing page Example

What they did well:

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80. Jason Swenk

Jason Swenk post-click landing page Example

What they did well:

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81. 180fusion

180fusion post-click landing page Example

What they did well:

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wordst

82. Linkfluencer

Linkfluencer post-click landing page Example

What they did well:

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83. Kashurba Web Design

Kashurba Web Design Group post-click landing page

What they did well:

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84. Fletcher Method

Fletcher Method post-click landing page Example

What they did well:

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85. Simply Measured

Simply Measured Marketing post-click landing page Example

What they did well:

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86. LinkedSelling

LinkedSelling post-click landing page Example

What they did well:

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87. Datorama

Datorama post-click landing page Example

What they did well:

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88. Sam Ovens

Sam Ovens post-click landing page Example

What they did well:

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89. Lurn

Lurn post-click landing page Example

What they did well:

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90. Online Marketing Classroom

Online Marketing Classroom post-click landing page Example

What they did well:

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91. More Clients More Results

More Clients More Results post-click landing page Example

What they did well:

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92. Pepperdata

Pepperdata post-click landing page Example

What they did well:

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93. The Law Of Attraction World

The Law of Attraction World post-click landing page Example

What they did well:

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94. Coaching Soccer Tactics

Coaching Soccer Tactics post-click landing page Example

What they did well:

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95. Midas Media

Midas Media post-click landing page Example

What they did well:

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96. Infusionsoft

Infusionsoft post-click landing page Example

What they did well:

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97. Membership Site Masters

Membership Site Masters post-click landing page Example

What they did well:

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98. Social Scaling Formula

Social Scaling Formula post-click landing page Example

What they did well:

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99. StubGroup

StubGroup post-click landing page Example

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100. Reset Warrior

Reset Warrior post-click landing page Example

What could be A/B tested:

How do your post-click landing pages measure up?

Did you make any of the mistakes the brands above did? How do your post-click landing pages look in comparison?

Let us know in the comments, then use what you’ve learned to create an optimized, high-converting post-click landing page with Instapage, the designer-friendly platform.

Show Me The Top 15 post-click landing page Styles
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