100 of the Best Landing Page Examples Critiqued

100 Landing Page Examples to Model Your Next Page After

Last updated on by in Landing Page Examples

Show Me The Top 15 Landing Page Styles

When it comes to developing an effective marketing strategy, many of us take cues from industry leaders.

We examine the top of their funnel to figure out how they subscribe people to their newsletter and turn prospects into leads. We look at the bottom to discover how they sign visitors up for a trial of their service, and how they convince those leads to buy.

Today though, no matter where you look — whether it’s a small-time agency or a giant like PayPal — you’ll find that all those tasks are increasingly being accomplished by landing pages.

These action-oriented, standalone web pages, are being used by businesses of all sizes to move people through every stage of the buyer’s journey.

Below you'll find 100 examples of some of the best and worst landing pages on the internet, complete with full critiques. Sift through them to learn what to do, and what not to do, to create a highly effective landing page of your own.

(Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss. Additionally, some examples may be A/B testing their page with an alternate version than the one displayed below.)

100 Landing Page Examples

1. Uber

Uber Landing Page Example

What they did well:

What could be A/B tested:

2. Moz

Moz Landing Page Example

What they did well:

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3. HubSpot + Canva

HubSpot Canva Landing Page Example

What they did well:

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4. Content Marketing Institute

Content Marketing Institute Landing Page Example

What they did well:

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5. LinkedIn

LinkedIn Landing Page Example

What they did well:

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6. Forrester Research

Forrester Research Landing Page Example

What they did well:

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7. Microsoft

Microsoft ebook Landing Page Example

What they did well:

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8. GEICO

Geico Landing Page Example

What they did well:

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9. PayPal

PayPal Landing Page Example

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10. Jeff Bullas

Jeff Bullas Landing Page Example

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11. Alexa

Alexa Landing Page Example

What they did well:

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12. HubSpot

HubSpot ebook Templates Landing Page Example

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13. Microsoft

Microsoft IoT Project Landing Page Example

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14. WordStream

WordStream AdWords Landing Page Example

What they did well:

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15. Sujan Patel

Sujan Patel Landing Page Example

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16. Hired

Hired Landing Page Example

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17. Birst

Birst Landing Page Example

What this page does well:

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18. Domo

Domo IT Data Landing Page Example

What they did well:

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19. Salesforce

Salesforce Relationship Management Landing Page Example

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20. Indeed Crowd

Indeed Crowd Landing Page Example

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21. Upwork

Upwork Landing Page Example

What they did well:

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22. IBM Marketing Cloud

IBM Marketing Cloud Landing Page Example

What they did well:

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23. HubSpot

HubSpot Email Assessment Landing Page Example

What they did well:

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24. Dreamforce

Dreamforce Landing Page Example

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25. Capital One

Capital One Landing Page Example

What they did well:

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26. WordStream

WordStream Social Sharing Landing Page Example

What they did well:

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27. Marketo

Marketo Psychology Landing Page Example

What they did well:

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28. Autopilot

Autopilot Landing Page Example

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29. On24

ON24 Landing Page Example

What they did well:

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30. Domo

Domo Business Optimization Landing Page Example

What they did well:

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31. UserTesting

UserTesting Landing Page Example

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32. ACT

Act Education Landing Page Example

What they did well:

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33. Villanova University

Villanova MBA Landing Page Example

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34. WordStream

WordStream Conversion Optimization Landing Page Example

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35. Microsoft Power BI

Microsoft Power BI Landing Page Example

What they did well:

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36. Marketo

Marketo Content Marketing Landing Page Example

What they did well:

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37. Google Cloud Platform

Google Cloud Platform Landing Page Example

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38. Shopify

Shopify Landing Page Example

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39. Percolate

Percolate Landing Page Example

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40. SAP

SAP Landing Page Example

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41. Whitman Syracuse University

Whitman Syracuse University Landing Page Example

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42. Online Trading Academy

Online Trading Academy Landing Page Example

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43. Colonial Life

Colonial Life Landing Page Example

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44. Oribi

Oribi Landing Page Example

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45. FireEye

FireEye Landing Page Example

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46. Nutanix

Nutanix Landing Page Example

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47. MapR

MapR Landing Page Example

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48. TapClicks

TapClicks Landing Page Example

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49. Apttus

Apttus Landing Page Example

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50. ThriveHive

ThriveHive Landing Page Example

What they did well:

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51. InsideSales.com

InsideSales.com Landing Page Example

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52. Vantiv

Vantiv Landing Page Example

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53. Urban Airship

Urban Airship Landing Page Example

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54. WalkMe

WalkMe Landing Page Example

What they did well:

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55. AdEspresso University

AdEspresso University Landing Page Example

What they did well:

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56. Kentico

Kentico Landing Page Example

What they did well:

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57. Strikingly

Strikingly Landing Page Example

What they did well:

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58. LabTech

LabTech Landing Page Example

What they did well:

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59. DigitalMarketer

DigitalMarketer Landing Page Example

What they did well:

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60. Inkling

Inkling Landing Page Example

What they did well:

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61. IMPACT

IMPACT Landing Page Example

What they did well:

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62. Nanigans

Nanigans Landing Page Example

What they did well:

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63. Simply Measured

Simply Measured Marketing Predictions Landing Page Example

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64. Flywheel

Flywheel Landing Page Example

What they did well:

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65. Fitness Singles

Fitness Singles Landing Page Example

What they did well:

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66. MasterClass

MasterClass Landing Page Example

What they did well:

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67. Tokyo Cheapo

Tokyo Cheapo Landing Page Example

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68. Salesforce

Salesforce Webinar Landing Page Example

What they did well:

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69. Zurple

Zurple Landing Page Example

What they did well:

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70. Adaptiva

Adaptiva Landing Page Example

What they did well:

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71. Serena

Serena Software Landing Page Example

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72. Propel Marketing

Propel Marketing Landing Page Example

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73. Outskirts Press

Outskirts Press Landing Page Example

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74. GKIC

GKIC Landing Page Example

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75. GrowthLab

GrowthLab Landing Page Example

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76. ProBlogger

ProBlogger Landing Page Example

What they did well:

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77. KlientBoost

KlientBoost Landing Page Example

What they did well:

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78. Angel Therapy and Hay House University

Angel Therapy & Hay House University Landing Page Example

What they did well:

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79. Skilljar

Skilljar Landing Page Example

What they did well:

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80. Jason Swenk

Jason Swenk Landing Page Example

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81. 180fusion

180fusion Landing Page Example

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82. Linkfluencer

Linkfluencer Landing Page Example

What they did well:

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83. Kashurba Web Design

Kashurba Web Design Group Landing Page

What they did well:

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84. Fletcher Method

Fletcher Method Landing Page Example

What they did well:

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85. Simply Measured

Simply Measured Marketing Landing Page Example

What they did well:

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86. LinkedSelling

LinkedSelling Landing Page Example

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87. Datorama

Datorama Landing Page Example

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88. Sam Ovens

Sam Ovens Landing Page Example

What they did well:

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89. Lurn

Lurn Landing Page Example

What they did well:

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90. Online Marketing Classroom

Online Marketing Classroom Landing Page Example

What they did well:

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91. More Clients More Results

More Clients More Results Landing Page Example

What they did well:

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92. Pepperdata

Pepperdata Landing Page Example

What they did well:

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93. The Law Of Attraction World

The Law of Attraction World Landing Page Example

What they did well:

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94. Coaching Soccer Tactics

Coaching Soccer Tactics Landing Page Example

What they did well:

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95. Midas Media

Midas Media Landing Page Example

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96. Infusionsoft

Infusionsoft Landing Page Example

What they did well:

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97. Membership Site Masters

Membership Site Masters Landing Page Example

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98. Social Scaling Formula

Social Scaling Formula Landing Page Example

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99. StubGroup

StubGroup Landing Page Example

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100. Reset Warrior

Reset Warrior Landing Page Example

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How do your landing pages measure up?

Did you make any of the mistakes the brands above did? How do your landing pages look in comparison?

Let us know in the comments, then use what you’ve learned to create an optimized, high-converting landing page with Instapage, the designer-friendly platform.

Show Me The Top 15 Landing Page Styles