100 of the Best Landing Page Examples Analyzed
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What Happens When You Analyze 100 Landing Page Examples?

Last updated on December 2, 2016 by Fahad Muhammad in Landing Page Examples
Show Me The Top 10 Landing Page Styles

Do you optimize your landing pages?

According to Eisenberg Holdings, companies typically spend $92 to bring customers to their pages, but only $1 to convert them.

To put this another way, for every $92 of advertising revenue spent, only $1 is being invested into CRO and A/B testing efforts - you know, the part that actually turns your ad dollars into converting leads.

Shocked? We were, too.

Why would anyone throw money down the drain like that? We’re guessing it is probably happening out of ignorance, but if you want more conversions, you can’t afford to ignore landing page trends, best practices, and A/B testing.

This is why we decided to take on a colossal task. We’ve chosen 100 landing page examples and critiqued them on their optimization efforts to show you exactly what works and what doesn’t when it comes to CRO.

We’ll start with the landing page example showcase, showing you a mug shot of every landing page. Then, we will discuss what page elements help the conversion process and which elements are a disgrace to landing page optimization.

Ready?

Landing Page Examples Optimization Showcase

1. Lumosity

lumosity

Optimized elements: The headline grabs your attention, and the tagline adds more
clarity to it. The fact that the visitor has the choice to click the video himself is a good thing. There’s another CTA button at the end of the page to grab the visitors attention with a convincing line of copy next to it - “Discover what your brain can do.”

Elements that need to be tested: The floating navigation bar is a distraction. It should only start appearing once the visitor reaches below the fold. The “meet our science team” section adds human appeal to the page, but it should come after the features. The visitor should know what he’s going to get first, and then he can meet the team.

2. Five Stars

five stars

Optimized elements: The headline works, and the CTA button is contrasting with personalized copy on it. The images and copy explain the features properly. There are proven results on the page that nudge the doubting customer to take action. There are testimonials on the page, adding social proof.

Elements that need to be tested: The form is placed prematurely. Why would anyone want a free trial for a service they know nothing about?

3. Outbrain

outbrain

Optimized elements: The headline and the tagline are effective. There’s a demo video you can watch that explains the service, a directional cue pointing to a contrasting CTA, and different sections for the body copy. The visitor can just click the section he wants to read. There’s social proof on the page.

Elements that need to be tested: The white header with the Outbrain logo on it is messing with the alignment of the page. The white portion needs to be minimized to see the end of the image.

4. Periscope

periscope

Optimized elements: The headline, copy, and CTA button work. The customer badges accompanied by testimonials are trust indicators. There are screenshots of the product to show visitors exactly how it works. There’s an about section and an array of notable endorsements.

Elements that need to be tested: The navigation links need to be removed and the CTA button, though contrasting, seems to be awkwardly placed.

5. Parse

parse

Optimized elements: The headline has persuasive copy, and the images clearly explain the product features.

Elements that need to be tested: The navigation bar at the top of the page is (again) distracting. Where the headline should have been, the name of the product is mentioned, leaving the headline looking less important. The CTA button at the end of the page is smaller than the navigation bar.

6. Infusionsoft

infusion soft

Optimized Elements: The copy uses numerical proof to convince their visitors to sign up for the service. There are testimonials present on the page.

Elements that need to be tested: Displaying endorsements is a good thing, but the header is no place for company badges. Additionally, the form needs some work, and the size of the button should also change.

7. Stratos

stratos

Optimized elements: The full screen video shows how to use the product. The headline is clear in explaining what the product does, and there’s a list of features alongside the images explaining how to use each feature.

Elements that need to be tested: The CTA button needs more oomph. Right now, it doesn’t pop enough against the other page elements.

8. Fitmob

fitmob

Optimized elements: The background image has emotional appeal and is relevant to the product. The headline and the tagline explain what the service is.

Elements that need to be tested: The page looks very cluttered because of all the locations listed. The small print makes it difficult to read.

9. Square

square

Optimized elements: All the elements on this page are optimized perfectly. The image shows the product being used, the headline is clear and effective, and the CTA button is contrasting. The features have the perfect amount of copy and relevant images. The testimonials are personalized and unique.

10. Plated

plated

Optimized elements: The headline is short but explains the unique value proposition (UVP) of the service. The body copy adds to the headline, further explaining what the service is about. There’s a list of features with pictures of fresh food that makes your mouth water.

Elements that need to be tested: The CTA button could have personalized copy on it rather than just saying, “Get Started.”

11. Versal

versal

Optimized elements: The background image is relevant to the product, while the feature image shows how the product looks on your laptop. The headline, tagline, and the rest of the body copy are clear and explain the product nicely. The lead capture form is short and properly arranged. There is an option of video on the page.

Elements that need to be tested: The CTA button should be more prominent.

12. Bombfell

bombfell

Optimized elements: The headline is clear. The copy explains the service and highlights the UVP. There are two CTAs, both of them contrasting and clear. The image shows how your clothes get delivered, and the benefits of the service are explained to convince the visitor to sign up. There are customer testimonials on the page, as well as endorsement badges.

Elements that need to be tested: The pricing should be explained in a more clear and concise way, and the navigation bar shouldn’t be at the top of the page.

13. James Francis Conversion Kit

james francis

Optimized elements: The copy explains what the visitor is going to learn from the kit. The CTA button is big, and the image shows the cover of the kit. The page has the author’s credentials and his quote about the product.

Elements that need to be tested: The headline is a little generic, and the copy in all caps doesn’t really add anything to the page.

14. Hootsuite

hootsuite

Optimized elements: The headline explains the UVP of the service, the page covers the features in easy-to-follow points, and there’s a contrasting CTA placed under the features. There’s more detail on the features below the fold to help the user make his decision. There are customer testimonials listed on the page, and the images are relevant and eye-catching.

15. Credible

credible

Optimized elements: The image is relevant, and the features of the service are explained briefly. There are customer testimonials on the page with the exact dollar amount that the customers have saved using the service.

Elements that need to be tested: The navigation bar on the page is distracting. The headline doesn’t properly explain the product, and the CTA button needs to be bigger.

16. MeetX

meetx

Optimized elements: The copy explains the product efficiently, and the CTA button is contrasting and clear. The image shows what the product looks like, and there’s also an option of watching a video. There are notable customer badges on the page.

Elements that need to be tested: The page layout is awkward and goes below the fold in a way that doesn’t make sense.

17. OZ

oz

Optimized elements: The background image is relevant and interesting, and the headline and copy explain the service effectively. There are customer badges on the page, as well as a customer testimonial from a relevant and known name in the industry.

Elements that need to be tested: The CTA button could be more contrasting, and the page section with the list of industries clutters the page.

18. Flint

flint

Optimized elements: The contrasting white background of the headline and the features gets the user to pay attention. You can watch a video that explains the service. There are notable customer badges on the page, too.

Elements that need to be tested: Folks, just toss the navigation bar. Please. I’m begging you.

19. InboxDollars

inboxdollars

Optimized elements: The headline is clear, and the copy does double duty by displaying the features. The page shows how much the members of InboxDollars have earned so far. The lead capture form is short, and the CTA button is contrasting. There are trust and customer badges on the page.

20. Classpass

classpass

Optimized elements: The image is relevant to the service, and the headline and copy are clear and explain the benefits. The lead capture form is short, with a contrasting CTA button.

Elements that need to be tested: The copy under the headline is a little hard to read. They should either consider changing the color or the background image.

21. Offerpop

offerpop

Optimized elements: This landing page is a perfect example of what an ebook landing page should look like. It has a clear headline, copy that explains what the guide is about, and an image portraying happy users which is relevant for a user-generated content guide.

Elements that need to be tested: The field “company” should be made optional in the lead capture form.

22. Formstack

formstack

Optimized elements: The copy explains what the ebook is going to offer readers, and the image shows the cover of the ebook.

Elements that need to be tested: The headline doesn’t really explain anything about the ebook. It needs to be clearer. The form is too long for a free ebook download.

23. Weebly

Optimized elements: The page has a clear headline and relevant image demonstrating how to create a website with Weebly. The rest of the page is split into sections that make sense - one for the features, one for the final sign-up process, and one that features customer testimonials.

Elements that need to be tested: I can see the logos of Newsweek, WSJ, and BBC on the page, but I don’t understand the purpose of these badges. Are they customers of Weebly, or did they feature the product in their publications?

24. iMpact

impact

Optimized elements: The video is a nice change of pace on an ebook landing page; the copy is easy to read.

Elements that need to be tested: The lead capture form is way too long for a free ebook, and the headline doesn’t have persuasive copy.

25. Contently

contenly

Optimized elements: I love the headline and the tagline.

Elements that need to be tested: The CTA button is not personalized. They are a service that provides original content, so the CTAs shouldn’t be generic. The navigation links at the top are a distraction.

26. Designed to move

designed to move

Optimized elements: The page plays at your heartstrings, and this is what a service like this aims to do - so kudos to them for doing that. All the elements on the page join to explain the same impactful message.

Elements that need to be tested: The “SEE MORE” buttons don’t seem like buttons at all - they should test that.

27. Mulesoft

mulesoft

Optimized elements: The copy explains what readers are going to learn when they download the ebook.

Elements that need to be tested: The page has too many navigation links, plus the form asks for too much information, considering the user is only getting an ebook.

28. Gridset

gridset

Optimized elements: The headline is effective, the background shows the product, and there’s a video you can watch if you like. The lead capture form is of the right length, and there’s a list that describes the features and uses of the product in a readable manner.

Elements that need to be tested: The CTA button is too small.

29. Klout

klout

Optimized elements: The features of the service do an excellent job of explaining how customers can use Klout.

Elements that need to be tested: The headline doesn’t explain what the service is. The testimonials don’t help at all - I don’t even understand their purpose. They sound more like inner musings than testimonials which defeats the purpose of having them there.

30. Mixture

mixture

Optimized elements: The page has a series of headlines that flash for about two seconds each, but the only headline that really works is, “Mixture: A rapid front-end development toolset for Mac & Windows.” The list of features is on different colored backgrounds with interactive images, plus there are ghost CTA buttons on the page. It’s safe to say that this page was created keeping in mind the latest trends.

Elements that need to change: The navigation links placed at the top of the page shouldn’t be there.

31. Getballpark

ballpark

Optimized elements: The headline and the tagline explain the service, and the CTA button is contrasting. The background image shows a small business owner all smiles because of Ballpark. The benefits small business owners will get because of the software are listed clearly, and there’s a testimonial on the page by a Dribbble team member.

Elements that need to change: The navigation links need to be removed.

32. Over

over

Optimized elements: Over nails it with a simple, clutter-free page with a graphic that shows how your photos will look after you’ve used the app. There’s a simple headline with two contrasting CTA buttons. This page is perfect for selling a mobile app.

33. RateUs

rate us

Optimized elements: The headline mentions the service’s UVP, and if you don’t understand the headline, you can always watch the video - which is quite impressive. The rest of the page houses testimonials telling how each business benefited from using Rate Us.

Elements that need to be tested: Remove the navigation bar from the top of the page. I’m begging you.

34. Save the mom

save the mom

Optimized elements: The images on the landing page are great, and they portray a happy family - that’s what the app is about. The testimonials on a slider are a good idea.

Elements that need to be tested: The headline is very vague and it doesn’t tell us what the app will do.

35. Screenr

screenr

Optimized elements: The headline is to the point, and the copy is clear. The video duration is mentioned, and the CTA button contrasts with the page.

Elements that need to be tested: They should swipe the testimonials for individual customer stories instead of just users saying Screenr is the best in a bunch of different ways.

36. Simple

simple

Optimized elements: The feature image says “moving day” and the background image shows a family moving into a new home - so that’s relevant. Plus, the features of the service are explained succinctly alongside screenshots.

Elements that need to be tested: The headline may be clever, but it is not clear. In fact, you only understand what the service is when you go below the fold and read this description, “With Simple, you get a stylish Simple Visa® Card, no surprise fees, and powerful budgeting and savings tools built right into your account—all accessible via web, iPhone, and Android.” This needs to be rectified.

37. My Emma

my emma

Optimized elements: The headline and the sub-headline make sense, and the CTA button is contrasting. There are testimonials on the page and ample buttons that elicit action from the visitor.

Elements that need to be tested: There are too many navigation links on the page. Plus, it’s difficult to read the sub-headline because of the bluish background of the computer screen.

38. TripLingo

triplingo

Optimized elements: The sub-headline is explanatory, and there are endorsements on the page from notable businesses, which helps establish credibility for the app. The app is for consumers, enterprise, TMC, and brands, and each of these users can go to a separate landing page to learn about features that are relevant to them.

Elements that need to be tested: They should test removing the header with the navigation links and also test a different headline.

39. Kaleidoscope

kaleidoscope

Optimized elements: The copy explains what the app does, and the CTA buttons have the price mentioned, so it’s easy for the user to decide whether he wants to take the plunge or not.

Elements that need to be tested: The feature image is a little arbitrary, and the main headline is a little hard to read because three words are perched on top of the app’s name, while the remaining three appear at the bottom of it.

40. Codeacademy

code academy final

Optimized elements: The image is quirky and relevant, and the headline explains the product effectively. The lead capture form is short and simple, and the CTA button is contrasting.

Elements that need to be tested: The section about Codeacademy doesn’t further the conversion goal because it doesn’t include the users saying something about the product. A visitor doesn’t want to know Miss Bryant has a new position, they want to know how Codeacademy helped her get it. A testimonial is a must here.

41. Wistia

wisitia

Optimized elements: The background image is nice, and it makes me think about videos, which is what Wistia is about. The form is easy to fill out, and there’s a juicy CTA button below it. The bottom of the page has FAQs on it, helping users get answers and likely improving conversion rates.

Elements that need to be tested: A more explanatory headline would probably perform better.

42. WebDAM

webdam

Optimized elements: There are endorsements on the page from industry leaders and testimonials from previous clients. The copy explains how WebDAM helps users.

Elements that need to be tested: There’s an acronym in the headline “DAM” - but what is DAM? I don’t know, and even after reading the entire page, I still don’t know. You should never use technical jargon on a landing page, especially if you’re not going to explain it.

43. Basecamp

basecamp

Optimized elements: The headline and supporting copy of the page are statistics that show that Basecamp works. The form is easy to fill out, and the CTA button shows what the visitor will be getting into once he clicks it.

Elements that need to be tested: The freakin’ navigation links again. Please remove them from the top of the page!

44. Webprofits

webprofits<

Optimized elements: I love the headline and the short lead capture form. The copy explains what the service does, and the page has the phone number of the company on it, which helps establish trust. This page nails it.

45. Bills

bills

Optimized elements: The landing page divides into four steps, each step opens after you have completed the previous one giving the user the best experience. There are trust seals on the page from VeriSign and a BBB badge, which helps establish the trust factor.

46. Hbloom

hbloom

Optimized elements: The subheadline is to the point, and the How it Works section is neatly divided into three steps. The images on the page are relevant.

Elements that need to be tested: The headline “THE PERFECT TOUCH” doesn’t explain the service. Also, the “COMMENTS” section in the lead capture form should be made optional.

47. Industrial Strength Marketing

industrial strength

Optimized elements: I like the headline, and the form is easy to fill out, although the “last name” field feels unnecessary.

Elements that need to be tested: The headline is good, but it doesn’t explain that the product is a resource book.

48. Shopify

shopify

Optimized elements: The headline explains what the service is and that 160, 000 businesses already use Shopify, convincing the visitor to sign up for the free trial. The copy explains the service, and the lead capture form is fast and easy to fill out. This page is great work as usual from Shopify.

49. Made In Days

mid

Optimized elements: The headline is clear, the image is relevant, and the copy tells how the product is “made in days.” There are images through the rest of the page that showcase the product in all its glory. The price is mentioned above the button to tell the visitor beforehand exactly how much he’ll be spending. This is a sleek, modern landing page worth emulating.

50. Forest

forest final

Optimized elements: The feature image shows how the app will look on your phone, while the rest of the images and copy explain what the app will do.

Elements that need to be tested: The headline doesn’t clearly explain what the app does, although it does clearly identify the emotional desire of a potential user.

This marks the halfway point of this post, phew we’ve just gone through 50 landing page examples telling you which elements add to the conversion goal and which distract from it.

By now, you know how the headline should explain the product and have the UVP nestled in it. You know the image needs to be relevant and eye-catching and that the CTA button should be noticeable and clear. You also know that just having testimonials doesn’t get you conversions - they need to tell something personal about the product from the customer’s perspective.

And in case it hasn’t been made abundantly clear, STOP PUTTING NAVIGATION LINKS AT THE TOP OF YOUR PAGE. Please and thank you.

So, because you’ve become such pros of landing page optimization for the next 50 landing pages, we’re just going to list which elements are working and which are not.

51. We Are Spry

we are spry

The background video and the CTA button work. But the headline does not.

52. Jolt Up

jolt

The copy, body images, feature video, and customer badges work. The headline does not.

53. Mixrank

mixrank

The copy, CTA buttons, testimonial, customer badges, and sub-headline work. The navigation links, and the feature headline do not.

54. Peerlyst

peerlyst

The headline, sub-headline and CTA button work. The lead capture form does not.

55. Golflinkd

golflinkd

All the elements of the page work. Gold star!

56. Stampready

stamp ready

The headline and images work. The CTA button and the copy with “we” and “us” does not.

57. Peek

peek

The video, headline, and copy works. The CTA button and navigation links do not.

58. Munchery

munchery

The headline, sub-headline, form, and images work. The company-centric copy does not.

59. Mixio

mixio final

All the elements on the page work fine, except for the poorly-placed CTA button.

60. RelateIQ

relate IQ

The CTA button and endorsements work. The unclear headline and premature lead capture form do not.

61. Edgar

edgar

The headline, CTA button, and testimonial work. The cut off slider images do not.

62. Loyal Blocks

loyal blocks

The testimonials, the copy, the endorsements and the form work. The headline does not.

63. Capital One

capital one

The headline and CTA buttons work. The lack of an image and trust indicators do not.

64. Hey Gluten Free

gluten free

The headline, images and form work. The CTA button cut into two parts does not.

65. Stylise

stylise

The background image and CTA button work. The vague headline and company-centric copy does not.

66. Mandrill

mandrill

The copy, headline, images, and CTA button work. The navigation bar does not.

67. Giftrocket

giftrocket

The image, headline and the CTA button work. The company-centric copy and bad page layout does not.

68. Super

super

All the elements on the page work, except for the navigation links.

69. Frank and Oak

frank and oak

The CTA buttons and the images work. The company-centric copy and navigation bar do not.

70. Dynado

dynado

The sub-headline, copy, directional cue, CTA button and images work. The headline and navigation bar do not.

71. dapulse

dapulse

The images and customer testimonials work. The headline and the prematurely placed form does not.

72. Tinder

tinder

This page works. Gold star!

73. Human

human

All the elements of the page work. Gold star!

74. Chownow

chownow

All the elements of the page work. Another gold star!

75. Weather[snap]

weather snap

The elements work. The page layout does not.

76. Spendee

spendee final

The headline, video, copy, and images work. The page layout needs testing.

77. Note’d

not'd

All the elements of the page work. Gold star!

78. 53

fifity three

The video, background image, and CTA buttons work. The headline does not.

79. Nizo

nizo

After staring at the page for a few seconds, I don’t know what Nizo is. All I’m thinking is, cool images!

80. Tourism

tourism app

The headline and images work. The poorly placed CTA button and the sheer amount of copy do not.

81. Weathertron

weathron final

All the elements of the page work. Gold star!

82. Fostr

fostr

All the elements of the page work. Gold star!

83. Panik

panik

All the page elements work, except for the navigation bar and the layout.

84. Taxibeat

taxibeat

The headline, CTA button, copy, and endorsements work. The navigation bar does not.

85. Judo

judo

All the elements of the page work, except for the navigation bar.

86. Groopic

groopic

The headline, image, and CTA buttons work. The font and navigation links do not.

87. Paddle

paddle

The sub-headline, CTA buttons and copy works. The page layout and the headline do not.

88. Loudie

loudie

The image, CTA button and headline work. The copy could be better.

89. Yidio

yidio final

All the elements of the page work. Gold star!

90. Pop

pop

The headline, video, CTA buttons and copy work, but the page layout seems a little off.

91. ParkMe

park me

The headline and the form work. The rest of the page is just clutter.

92. Fast Customer

fast customer final

The headline, images, endorsements and copy work. The navigation links and CTA button do not.

93. Bikn

bikn

The image and CTA buttons work. The copy, headline, and the page layout do not.

94. StatNut

statnut

Everything on the page works, except for the CTA button.

95. Languages

languages

All the elements of the page work. Gold star!

96. Just Landed

just landed

The image, CTA button, and headline work. The company-centric copy and navigation links do not.

97. Tiny Letter

tiny letter

The headline, copy, and testimonials work. The CTA button does not, because the images flashing behind it are affecting the readability of the copy.

98. Mixpanel

mix panel

The headline and sub-headline work. The testimonials don’t tell you anything the copy already doesn’t.

99. Shyp

shyp desktop

All the elements work, except for the navigation links.

100. Interactly

interactly

The headline, image, CTA button, and copy work. The testimonials don’t say anything special, and the lack of a video on a “video interactions” software page is an odd choice.

Think I missed any landing page examples you’d like analyzed? Let us know in the comments.

Show Me The Top 10 Landing Page Styles
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