25 of the Best Landing Pages on the Web
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25 of the Best Landing Pages on the Web

Last updated on November 11, 2016 by Ted Vrountas in Landing Page Examples
Show Me The Top 10 Landing Page Styles

If you’re a writer, you might idolize Ernest Hemingway or Mark Twain.

If you’re a guitarist, maybe Eric Clapton or Jimi Hendrix.

But if you’re a landing page creator, you should probably look up to some of the brands that built the following 25 best landing pages.

Every one of them contains many of the 8 persuasive ingredients that make a great landing page (which you can read more about by clicking the following photo).

This picture shows the 8 main elements marketers need to create the best landing page possible.

Below you’ll find numerous examples of catchy headlines, social proof, authority boosters, and many of the other elements that make an anatomically correct landing page. So pull out a pen and paper and prepare to take notes. You’re about to get schooled by the best.

25 of the best landing page examples you’ll find

(Note: For shorter pages, we’ve shown the entire page. For longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss. Some sites A/B test their pages meaning you may be served an alternate version.)

1. Campaign Monitor

This gif shows how Campaign Monitor uses a landing page to convert leads and close more sales.

What they did well:

  • The headline and sub-headline together convey a benefit: Get simple, elegant, affordable email marketing with 24/7 support.
  • Copy organized into chunks makes the page more easily readable.
  • The text “Join 150,000 companies around the world…” leverages social proof.
  • The green CTA button pops off the black background.
  • “Free,” the second most popular word in copywriting, can be found right in the call-to-action.
  • A testimonial given by Kori Mirsberger of SXSW improves Campaign Monitor’s reputation.
  • The arrow pointing to the CTA serves as a visual cue to get prospects’ eyes on the button.
  • Company badges from Buzzfeed, Airbnb, Apple, and Coca-Cola boosts Campaign Monitor’s authority.
  • An animated .GIF shows precisely how easy Campaign Monitor’s tools are to use.
  • A minimalist footer doesn’t distract visitors from clicking the CTA button.

What could be A/B tested:

  • The logo is linked to the homepage, making it easy for prospects to flee whenever they want.

2. Forbes Magazine

This picture shows marketers why Forbes has one of the best landing pages you'll find online.

What they did well:

  • The headline and sub headline communicate the benefit of signing up for Forbes Magazine on this page (get an 86% discount, a year for $20).
  • Bite-size copy below the form tells people what they’ll find inside the magazine.
  • The CTA button color pops off the page.

What could be A/B tested:

  • A clickable logo gives people a chance to leave the page whenever they want.
  • The “Subscribe” call-to-action could be better tailored to the offer. Why not, “Send Me a Year For $20!”?

3. Fortune Magazine

This picture shows marketers why Fortune magazine has one of the best landing pages you'll find online.

What they did well:

  • Copy above the headline lets students know they’re getting an offer exclusive to them.
  • The headline conveys a benefit for signing up on this landing page (get a whole year’s worth of the magazine for just $15).
  • The call-to-action is written in first person “Submit my order” instead of “Submit your order.”
  • A trust badge from Norton lets prospects know their payment information is safe.

What could be A/B tested:

  • The CTA button color is already used numerous times on the page, making it less noticeable.
  • The free offer in the right sidebar distracts prospects from converting by taking them to a new page.

4. Contently

This picture shows marketers why Contently has one of the best landing pages you'll find online.

What they did well:

  • This headline turns a powerful quote from a big publisher into a compelling headline. Normally it’s bad form to call yourself the “best” anything. Most everybody thinks they’re the best at what they do. “Best” is a subjective term, it’s hard to quantify, and it can make your brand sound arrogant. But it’s different story when someone else calls you “the best.” Then, it’s more about their opinion than your own. If a big publisher thinks your company is the best, then it just might be.
  • This explainer video does a great job showing exactly how Contently can help your business without taking too long.
  • Company logos highlight the big-name brands that Contently works with.
  • A numbered list quickly breaks down the benefits of using Contently.
  • The copy offers a free content marketing audit for those who convert.

What could be A/B tested:

  • A busy footer distracts from the offer, potentially leading people off the page with numerous outbound links and buttons.
  • The call-to-action could be better phrased.
  • The Contently logo in the upper-left is linked to the homepage.

5. Moz Content

This picture shows marketers why Moz has one of the best landing pages you'll find online.

What they did well:

  • CTA button color contrasts the purple page well.
  • The call-to-action is tailored to the offer.
  • The headline and sub headline both convey a benefit.
  • Copy is organized into bite-sized chunks, making it easily readable.
  • Two cooperative CTAs push the prospect to convert.
  • The page is brief, not text heavy at all.
  • This page is responsive, meaning it will display on any size screen well.

What could be A/B tested:

  • A clickable logo gives prospects an escape route off the page.

6. IBM Marketing Cloud

This picture shows marketers why IBM has one of the best landing pages you'll find online.

What they did well:

  • The headline is benefit oriented.
  • The sub-headline uses social proof, bringing attention to the 5,000 brands who use IBM Marketing Cloud.
  • The call-to-action is tailored to the offer.
  • The CTA button color isn’t used anywhere else on the page, making it “pop” against the white background.
  • Company logos serve as social proof.
  • The “IBM” logo reminds prospects they're on an IBM page.

What could be A/B tested:

  • The opening paragraphs are verbose. Remember: Users want you to get to the point as quickly as possible, so cut down on any language that isn’t needed.
  • With 7 fields, this form is a little long.

7. Salesforce

This picture shows marketers why Salesforce has one of the best landing pages you'll find online.

What they did well:

  • The headline is benefit-oriented: “Run and grow your business…”
  • Copy explains the product simply.
  • Trust badges beneath the form make users comfortable with sharing their personal information.
  • Small icons explains the benefit of the offer.
  • Bullet points break up the text into readable chunks.
  • Company logos serve as authority boosters by showing the prospect who Salesforce has worked with.

What could be A/B tested:

  • Social media buttons serve as escape routes.
  • An 8-field form will be a pain for prospects to fill out.
  • The CTA button color is the same color as the form.

8. Infusionsoft

This picture shows marketers why Infusionsoft has one of the best landing pages you'll find online.

What they did well:

  • Company badges showcase the big-name publications Infusionsoft has been featured in.
  • A short form makes converting easy.
  • A bright CTA button color contrasts the blue background.
  • The call-to-action is tailored to the offer.
  • The CTA is written in first person, with the word “my” instead of “your.”
  • The text “30,000 thriving businesses use Infusionsoft” leverages social proof.
  • Bulleted copy makes this page more readable.
  • Case study results show the effectiveness of the service.
  • The minimalist footer doesn’t distract prospects.

What could be A/B tested:

  • A clickable logo makes it easy for prospects to escape the page without converting.

9. VWO

This picture shows marketers why VWO has one of the best landing pages you'll find online.

What they did well:

  • The CTA button color pops off the purple page.
  • Company badges showcase the well-known brands like Target, eBay, and Microsoft, that VWO has worked with.
  • Text that reads “Trusted by over 4,000 customers across the globe!” leverages the power of social proof to drive conversions.
  • A great testimonial from Daniel Gniazdo that includes his photo, company, and position makes this a powerful recommendation.
  • Case study results from Hyundai, Jagex, and Tinkhoff Bank, prove that VWO is a powerful platform.
  • A minimalist footer doesn’t distract people from the offer.
  • The phone number is click-to-call, which makes it easy for people to contact VWO.
  • The page is responsive, so its content adjusts as the screen size does.

What could be A/B tested:

  • These icons stress features instead of benefits. Heatmaps and scrollmaps are great, but what do they help me do? What’s the “Idea Factory”?

10. Salesgenie

This picture shows marketers why Salesgenie has one of the best landing pages you'll find online.

What they did well:

  • The word “Free” near the headline takes advantage of our inherent desire to get something for nothing.
  • Words like “risk-free” imply there’s no risk for signing up, while “no credit card required” reinforces it.
  • Social media form buttons allow you to log into your account with the click of a button.
  • Access to 150 free leads on top of their original offer makes it even more enticing.
  • The text “Powering growth at 85 of the Fortune 100 companies” adds authority.
  • Multiple cooperative CTAs work together to convert prospects.
  • Testimonials reinforce the value of Salesgenie’s service.
  • Trust badges from Qualyst make prospects comfortable with submitting their personal information.
  • This video explains the service in less than two minutes.
  • Contact information gives prospects a way to get in touch with Salesgenie representatives.

What could be A/B tested:

  • Instead of focusing on the website these testimonials came from, Salesgenie would do better to focus on the people who gave them. Both a photo and a title would make them even more believable.

11. Fiverr

This picture shows marketers why Fiverr has one of the best landing pages you'll find online.

What they did well:

  • A question headline engages the reader and relates to them. They’ve likely found this landing page because they’ve had problems customizing a WordPress theme.
  • Bulleted copy conveys benefits quickly.
  • The word “free” can be seen several times on the page, including in the CTA.
  • A video testimonial quickly breaks down the service.
  • Multiple cooperative calls-to-action give prospects more chances to convert.
  • A Facebook “Like” button grows social media presence without driving visitor off the page.
  • Copy explains the Fiverr platform simply.

What could be A/B tested:

  • The logo is clickable, making it easy for people to escape this landing page.

12. National University

This picture shows marketers why National University has one of the best landing pages you'll find online.

What they did well:

  • Contact information lets people know how to reach out to an advisor.
  • Short paragraphs communicate valuable information about National University (e.g. undergrad degree completion rate, recommendation rate, and online class enrollment.
  • Bullet points next to the form quickly convey the benefits of taking courses at National University.
  • The call-to-action is tailored to the offer.
  • This landing page is adaptive, it will adjust to the size of the window.

What could be A/B tested:

  • The clickable logo allows users off the page.
  • Paragraphs could be split into smaller bulleted lists to make the page more readable.
  • The CTA button color isn’t bright or bold, making it blend in with the rest of the page.

13. Aceable

This picture shows marketers why Aceable has one of the best landing pages you'll find online.

What they did well:

  • The headline and sub headline communicate Aceable’s unique selling proposition.
  • The responsiveness of this landing page makes it display well on screens of all sizes.
  • Short sentences and paragraphs make this landing page easy to read.
  • The “How it works” and “FAQ” links are clickable, but they don’t drive visitors off the page.
  • Company badges showcase where Aceable has been featured.
  • Multiple cooperative CTAs give users more than one chance to convert.
  • The green CTA button color stands out on a white background.

What could be A/B tested:

  • The logo is linked to the homepage, making it easy for prospects to leave the page.
  • A footer containing social media links serve as an exit off the page.

14. BrightInfo

This picture shows marketers why BrightInfo has one of the best landing pages you'll find online.

What they did well:

The headline and sub headline convey a strong benefit.
The headline takes advantage of our desire to get something for nothing: “Double your website conversion without doing a thing.”
Company badges showcase the big-name clients that BrightInfo has worked with.
2-3 Sentence paragraphs and bulleted copy make this landing page easy to digest.
Testimonials complete with names, known companies, and results make these about as persuasive as a they get.
The minimalist footer won’t drive visitors off the page.

What could be A/B tested:

The logo is clickable, making it easy for prospects to escape from the page.
The “recommended content” button on the left margin drives people off this landing page with an alternate offer.

15. Foxtail Marketing

This picture shows marketers why Foxtail Marketing has one of the best landing pages you'll find online.

What they did well:

  • The badge “HubSpot Certified Partner” aligns Foxtail Marketing with an authoritative brand.
  • The short form only requires name, email, phone, and company from the prospect.
  • “Let’s talk” is a much more unique CTA than “Submit.”
  • Multiple cooperative CTAs give visitors more than one way to convert.
  • Short paragraphs make this page easy to read.
  • Testimonials complete with photos, quotes, full names, and companies make this landing page more persuasive.
  • A minimalist footer doesn’t drive visitors off the page.
  • The word “Free” is written right in the CTA.

What could be A/B tested:

  • This landing page is adaptive, but as the screen shrinks, overlapping text makes portions of it unreadable.

16. SelectHub

This picture shows marketers why SelectHub has one of the best landing pages you'll find online.

What they did well:

  • The logo in the upper left isn’t linked to the homepage, so nobody can use it to leave the page.
  • The call-to-action is tailored to the offer, and it uses the word “Free.”
  • Company logos align SelectHub with powerful brands like Sony, Sears, Xerox, Oracle, and IBM.
  • The minimalist footer doesn’t distract from the offer.
  • The contact information gives people a way to get in touch with SelectHub.
  • This landing page describes not only features, but the benefits of those features as well.
  • A recommendation from the Director of Oracle, Bharath Prabhar, makes for a strong testimonial.

What could be A/B tested:

  • The page is a bit text-heavy. These features and benefits and could be bulleted to get to the point more quickly.

17. Twago

This picture shows marketers why Twago has one of the best landing pages you'll find online.

What they did well:

  • The headline conveys Twago’s USP: It’s easy to hire freelancers using their service.
  • The three icons on the top of the page combine social proof with explanational copy. Mouse over them to see statistics related to each step, like “95,665 projects posted” or “566,287 twago experts.”
  • The CTA button color pops off the white page.
  • The phone number makes getting in touch with Twago representatives easy.
  • The page is completely responsive, making it able to display well on any screen.

What could be A/B tested:

  • This form is a bit too long, and it’s likely out of place. What do we mean by that? Well, the people who don’t know anything about twago probably won’t be ready to post their first project after reading just a headline, a short testimonial, and a few lines of copy. This is where a click-through landing page would come in handy. It could warm up a prospect with more convincing elements and then get them to post their product on a different page.
  • There’s no need for the “Become a contractor” button. All it does is distract from the page’s main offer.
  • Social media buttons distract from the offer.

18. iMeetLive

This picture shows marketers why iMeetLive has one of the best landing pages you'll find online.

What they did well:

  • Multiple cooperative CTAs work to convert the prospect in more than one place.
  • The image slider gives an inside look into what the software looks like.
  • Small icons quickly break down the benefits of using iMeetLive.
  • Company badges give people an idea of the powerful brands iMeetLive has worked with.
  • A phone number gives prospects another way to contact iMeetLive representatives.

What could be A/B tested:

  • The CTA button color has been used multiple times on the site, making it less noticeable.

19. Slide Genius

This picture shows marketers why SlideGenius has one of the best landing pages you'll find online.

What they did well:

  • The question headline engages the reader.
  • Samples of past work for big-name clients showcase Slide Genius’s work without driving people off the page.
  • Company logos highlight the well-known companies they’ve worked with.
  • Multiple cooperative CTAs give prospects two chances to convert.
  • Two testimonials from marketers with photos, full names, positions, and glowing recommendations.
  • A phone number gives prospects an alternate way to contact representatives of the company.
  • A minimalist footer doesn’t distract users from the offer in front of them.

What could be A/B tested:

  • A clickable logo drives people from the page.
  • Enabling the phone number to be click-to-call could make it easier for prospects to contact Slide Genius.

20. Domo

This picture shows marketers why Domo has one of the best landing pages you'll find online.

What they did well:

  • Bulleted copy explains the service simply.
  • Company badges showcase who Domo has worked with in the past.
  • No footer means no distractions from this landing page offer.
  • The page is fully responsive, meaning it looks great no matter the screen size.
  • A bright CTA button pops off the landing page form.

What could be A/B tested:

  • The headline is pretty bland. “Domo for online marketers” doesn’t really encourage or inspire the visitor to read and engage the rest of the page.
  • The logo is linked to the homepage, where users can escape to by clicking it.

21. Tilden Tasks

This picture shows marketers why Tilden Tasks has one of the best landing pages you'll find online.

What they did well:

  • The headline is compelling, offering readers “a secret.” We all want secret shortcuts to success.
  • The CTA is tailored to the offer.
  • A testimonial with full name, position, and company name makes this landing page more persuasive.
  • Short paragraphs and icons make the page more easily readable.
  • The CTA copy is tailored to the offer.

What could be A/B tested:

  • The logo is clickable and acts as a way off the page.
  • The footer contains links to blog posts and other pages on the site, which distract users from the offer.

22. NetSuite

This picture shows why NetSuite has one of the best landing pages on the web that converts consistently.

What they did well:

  • A bright CTA button grabs prospect attention.
  • The word “Free” is used right in the call-to-action.
  • Small chunks of copy quickly communicate the benefits of using NetSuite.
  • Testimonials complete with names, titles, and companies are as credible as they get.
  • Authority badges from industry leaders boost NetSuite’s authority.
  • Multiple CTAs give prospects more than one opportunity to convert.
  • The CTA is written in first person: “Start my free product tour” instead of “Start your free product tour.”
  • Badges at the bottom of the page showcase awards that NetSuite has won.

What could be tested:

  • The headline is vague. What’s a 360 degree customer view? Prospects only find out after playing the video. But they may never make it to that step.
  • Calling out an opponent by saying “Netsuite delivers what Salesforce.com can’t” comes across as juvenile.
  • The content of the video could just as easily be presented in bulleted text on the page.

23. Bridgeline Digital

This picture shows marketers why Bridgeline Digital has one of the best landing pages you'll find online.

What they did well:

  • The text “Web Solutions for 1,000+ Partners” leverages the persuasive power of social proof.
  • Company logos highlight the brands that Bridgeline has worked with.
  • Bulleted copy describes the content of the report.
  • The word “Free” capitalizes on our inherent desire to get something for nothing.

What could be A/B tested:

  • A clickable logo serves as a way off the page.
  • The CTA button color blends in with the form.

24. Capital Rehab Group

This picture shows marketers why Capital Rehab Group has one of the best landing pages you'll find online.

What they did well:

  • The logo isn’t linked to the homepage.
  • “Free” is mentioned multiple times on the page (they even pay shipping costs, too, so there is no cost whatsoever).
  • The dark blue arrow serves as a visual cue pointing to the CTA.

What could be A/B tested:

  • The video is long, over 4 minutes — and on top of that, it’s not very compelling. It’s essentially a slideshow of text.
  • The footer has an exit link to Capital Rehab Group’s homepage, which distracts from this landing page’s goal (to get the free DVD).

25. Business Software

This picture shows marketers why Business-Software has one of the best landing pages you'll find online.

What they did well:

  • Bulleted copy quickly communicates the benefit of downloading this report.
  • The photo gives you an idea of what you’re going to get after you click the CTA button.
  • The CTA button color pops off the white page.
  • The word “Free” is mentioned several times on the page.

What could be A/B tested:

  • A clickable logo underneath the CTA gives prospects a way off the page.
  • The long form might be a pain for prospects to fill out.

How will you create your best landing page?

Which of these landing pages do you idolize? Which tips will you take? Which great landing pages did we miss?

Let us know in the comments, then begin creating your own landing page using one of Instapage’s 100+ fully customizable templates.

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