Comparative Advertising: The Legality, When to Use It & Best Practices…
For consumers, comparative advertising is more than a branded battle taking place in public. Though entertaining, it can…
Apple’s Safari: The Latest Browser Blocking Third-Party Cookies &…
In a recent blog post, Safari announced it is blocking all third-party cookies by default. That means users won’t…
Contextual Advertising 101: How it Works, Benefits & Why It’s Necessary…
What is contextual advertising? Contextual advertising refers to the practice of placing ads on web pages based on the…
The 8 Most Common Ad Fraud Methods & How to Avoid Them in Your Online…
Up to $100 billion. That’s how much ad fraud stands to cost the industry in 2023: And though it’s prevalent…
4 Ways Wine Seller Winc Uses Ads with Landing Pages
Winc is a wine club that doesn’t just deliver wine to your doorstep. It also helps you “discover the wine of…
Limited No More: 10 Updates to the AMP Format Digital Marketers Have to See
When AMP launched years ago, it was intending to speed the mobile web by restricting the use of certain page elements.…
7 Ways You Can Use AMP for Ecommerce to Generate More Sales (Examples)
Slow web pages make for low conversion rates. Research has shown that even a 100ms slowdown in load time can affect…
What are Private Marketplaces (PMP) & Why Should Advertisers Care?
At a quick glance, it’s hard to pinpoint the downside to programmatic advertising on the open marketplace. In…