Comparative Advertising: The Legality, When to Use It & Best Practices…
For consumers, comparative advertising is more than a branded battle taking place in public. Though entertaining, it can…
Apple’s Safari: The Latest Browser Blocking Third-Party Cookies &…
In a recent blog post, Safari announced it is blocking all third-party cookies by default. That means users won’t…
Contextual Advertising 101: How it Works, Benefits & Why It’s Necessary…
What is contextual advertising? Contextual advertising refers to the practice of placing ads on web pages based on the…
The 8 Most Common Ad Fraud Methods & How to Avoid Them in Your Online…
Up to $100 billion. That’s how much ad fraud stands to cost the industry in 2023: And though it’s prevalent…
4 Ways Wine Seller Winc Uses Ads with Landing Pages
Winc is a wine club that doesn’t just deliver wine to your doorstep. It also helps you “discover the wine of…
What are Private Marketplaces (PMP) & Why Should Advertisers Care?
At a quick glance, it’s hard to pinpoint the downside to programmatic advertising on the open marketplace. In…
YouTube Finally Released Its Advertising Revenue, But What Does it Mean for…
Since it acquired YouTube 14 years ago, Google has kept quiet about how much the video platform brings in. Last week,…
Google Chrome to Block Third-Party Tracking Cookies & What It Means for…
Google recently surprised the ad industry by announcing its intention to rid Chrome, the web’s most popular browser,…