Microsites and Landing Pages: When to Be Simple, When to Be Complex
If you’ve spent any time at all on the Internet around the holidays, chances are you’ve already stumbled upon…
Why Brand Consistency Starts and Ends With Custom Domain Names
A lot of the world’s biggest publishing platforms, like WordPress, Blogger, Tumblr, and LiveJournal, allow people to…
5 Facebook Ad Tracking Techniques Used in Every Profitable Campaign
By now you’ve narrowed down your ideal audience using Facebook’s targeting tools, and you’ve optimized every one of your ad…
Landing Page Services: How Agencies Charge Their Clients
“Price is what you pay. Value is what you get.” If anybody knows value, it’s the world’s most successful investor and…
5 Facebook Ad Targeting Tips for Fun and Profit
Who should I target? How much should I spend? When should I run my ads? If you’re new to Facebook advertising, and you’re…
9 Facebook Ad Tips That Will Make Your ROI Skyrocket to a New Level
In one minute, Facebook users share 2.5 million pieces of content — and as an advertiser, you have to compete with all of…
Customer Lifetime Value: 10 Ways to Earn, Then Keep It
If you ask any business what their primary focus is, they’ll almost always tell you “to generate more customers” or “to…
4 Ways to Make Your Non-Profit Landing Pages Instill Donor Confidence
Tell me if this sounds familiar. You arrive at work a little early on an ordinary Tuesday. But so does everybody. With such…