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While more efficient than traditional ad buying, programmatic ad buying still has its drawbacks. Among them are lost…
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When marketers optimize, many times it’s with blinders on. Email copy tweaked to boost click-to-open rate. A social…
About a decade after the introduction of the first iPhone, the mobile web is finally catching up to the lifestyles of its…
When we think of pain points as advertisers, it’s usually in reference to our customers. These are customer pain…
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