How Much Personalization Is Still Possible in the Post-GDPR Era?
“Did the GDPR kill personalization?” Susan Lahey asked in a blog post for Zendesk. And she wasn’t the…
The Prerequisites for Post-Click Personalization to Maximize All Your Campaign…
Businesses everywhere are discovering their personalization efforts aren’t cutting it — not because they have…
What Is AMP for Email & What Should You Know Before Trying It?
Years after Google aimed to speed the mobile web, the little blue lightning bolt has become a recognizable symbol in search…
How to Scale Landing Pages Efficiently with Your Team & Remote Employees
Building a great post-click landing page is hard to do. There’s no disputing it. Average conversion rates, according…
The 2020 Personalization Guide That Every Digital Marketer Must Review Today
If you look back at what used to pass for personalization, you may find yourself stifling a laugh. Imagine, this ad once…
The 3 Most Common Use Cases for Personalization & Examples for Each
Too often, personalization is viewed as a technique for a specific tactic at a specific part of the funnel. For example:…
UTM Parameters: How to Use Them to Personalize Every Campaign
In 2005, Google purchased what would become known as the only “must-have” marketing software today: Google…
Matching Online Experiences for Customers: Why Is the Post-Click Stage Stuck?
More and more, customers today expect highly personalized shopping experiences. According to one survey by Evergage, 88% of…