68 Personalization Statistics Every Digital Advertiser Must Keep in Mind
By now, if you’re not using personalization to your advantage, you’re in the minority. Advertisers from…
7 Ecommerce Advertising Techniques For 2023 (Examples)
In the US, consumers already prefer buying online than in a brick and mortar store. Over half of shoppers say they’d…
Everything Digital Advertisers Must Know About AMP Video & Attributes
Today, millions of domains have published billions of instant-loading pages using the Accelerated Mobile Pages framework.…
What to Review & Fix to Achieve the Best Facebook Ad Frequency
When your Facebook campaign isn’t performing to standards, it’s easy to look at metrics like CPC, reach, and…
How to Use Consumers’ Purchase Intent to Generate Sales
Every advertiser knows that campaign success hinges on knowing your audience well. Things like their age, gender, marital…
The Key Difference Between Omnichannel Personalization & Multichannel…
Today, simply recognizing your customer is no longer enough. You need to know them, wherever they are, whenever they are in…
50+ AMP Analytics Vendors Compatible with the Framework
From a framework that speeds load times of static content to one that can deliver an entire website instantly, AMP has come…
Doing Personalization in Retail Correctly: Best Practices & Examples from…
According to research from Epsilon, 90% of consumers find personalized experiences appealing, and 80% say they’re…