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How to Use Your Marketing Funnel to Find Your Perfect Match

Last updated on February 14, 2017 by Ted Vrountas in Conversion Rate Optimization

Videos of proposals gone wrong make me cringe more than any other kind. Whether they happen at half-court in front of 10,000 people, or at a food court (really?) in front of Sbarro’s, as a marketer I can’t help but think the same thing every time I see one: This relationship wasn’t nurtured properly. TheRead More >

Multivariate Testing: How to Run the Best Tests for the Best Results

Last updated on February 9, 2017 by Ted Vrountas in A/B Split Testing

A/B testing is one of the easiest ways to find optimization ideas for your landing pages, but it’s not always the most efficient way. Before you start testing two, three, or four pages at a time, find out how to test even more, and discover the best combination of elements to convert your visitors. A/BRead More >

How to Intelligently Introduce New Collaboration Software to Your Team

Last updated on February 7, 2017 by Ted Vrountas in Marketing Agency Tips

Getting your team to adopt that new tool isn’t as easy as you think. In fact, forcing them to has the potential to throw your entire business into chaos. Studies show that employee apathy, instances of quitting, and hostility toward managers can all increase when you implement change the wrong way. Employee apathy, quitting, andRead More >

Is Your CTA the Best Call-To-Action? 4 Ways to Find Out

Last updated on February 2, 2017 by Ted Vrountas in Conversion Rate Optimization

It feels a little like picking lottery numbers, doesn’t it? When countless word, color, and shape combinations have the potential to send your business’s sales soaring, which one will you choose for your call-to-action? Which one will convince your audience to click their mouse and claim your offer? There’s a lot that factors into theRead More >

11 Customer Retention Strategies That Translate Into Lifetime Value

Last updated on February 8, 2017 by Ted Vrountas in Marketing Agency Tips

MBNA President Charles Cawley had seen enough. After spending an entire morning reading customer complaint letters, he frustratedly assembled his staff of 300 to make a pivotal announcement. From now on, he told his employees, his bank’s focus would be on customer satisfaction over acquisition. Eight years later, that mindset had led to a defectionRead More >

6 Often Overlooked A/B Testing Ideas You May Not Have Tried

Last updated on January 16, 2017 by Ted Vrountas in A/B Split Testing

No matter how hard they tried, my parents could never stop my little brother from crashing his car into the contents of our garage. Growing up, he was a one-man wrecking crew. For years we lost sports equipment and countless garden tools to his poor depth perception — until our grandfather suggested a genius solutionRead More >

7 Examples That Will Help You Decode Bad Client Feedback

Last updated on January 3, 2017 by Ted Vrountas in Marketing Agency Tips

“I was once told that I draw like a person who can’t draw,” says illustrator June Chanpoomidole. Imagine hearing that feedback from a client. If they weren’t the reason your marketing agency is entering 2017 comfortably in the black, you’d happily tell them to go pound sand. But, for better or worse, they are. So,Read More >

Facebook Messenger Ads: The Latest Updates and Best Practices

Last updated on December 20, 2016 by Ted Vrountas in Facebook Advertising

Want a free cocktail? Absolut’s new Facebook Messenger bot wants to know. If the answer’s “yes” and you live in one of four US states, you can now contact the company on messenger and choose one of three drinks, then redeem it free at a nearby location with a promotional code: According to Absolut, theRead More >

10 Common Phrases to Avoid When Dealing with Your Clients

Last updated on December 28, 2016 by Ted Vrountas in Marketing Agency Tips

What you say to your agency’s clients isn’t as important as you think — all that matters is what they hear. Sometimes a well-intentioned phrase can be misconstrued as offensive. Other times, an offensive statement is all you can think of in response to your client’s know-it-all behavior. So to help you avoid ruining clientRead More >

How Closed Captioning Facebook Videos Can Improve Viewership

Last updated on January 4, 2017 by Ted Vrountas in A/B Split Testing, Marketing Trends

According to research from Facebook, there’s a chance nobody understands the videos you post to the social network. Don’t shoot the messenger. You’ve probably seen the widely circulated research that shows 85% of video on Facebook is watched without sound. But, did you also know that internal data collected by the social network showed thatRead More >

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