Ted Vrountas

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8 Remote Collaboration Tips to Maximize Your Team’s Productivity
Conversion Optimization

8 Remote Collaboration Tips to Maximize Your Team’s Productivity

For workers, remote collaboration is the new norm. But many organizations are struggling to reach pre-remote levels of…

Reviewing the Types of Advertising Funnel Models & What Ad Channels…
Advertising

Reviewing the Types of Advertising Funnel Models & What Ad Channels…

Most of the people in the market for your product won’t buy it. And that’s not because your product isn’t…

Conversational Marketing: Your Complete Guide to Doing It Right
Advertising

Conversational Marketing: Your Complete Guide to Doing It Right

Traditional outbound advertising is a lot of one-way talking. “Buy this,” “visit here,” “sign…

The Complete Guide to Content Advertising: What It Is, the Pros, Cons &…
Advertising

The Complete Guide to Content Advertising: What It Is, the Pros, Cons &…

Organically, there’s a lot you can do to reach and convert your audience with content. SEO, blogging, SMM, link…

Comparative Advertising: The Legality, When to Use It & Best Practices…
Advertising

Comparative Advertising: The Legality, When to Use It & Best Practices…

For consumers, comparative advertising is more than a branded battle taking place in public. Though entertaining, it can…

Apple’s Safari: The Latest Browser Blocking Third-Party Cookies &…
Advertising

Apple’s Safari: The Latest Browser Blocking Third-Party Cookies &…

In a recent blog post, Safari announced it is blocking all third-party cookies by default. That means users won’t…

Google Ads Quality Score: How It’s Calculated & 5 Ways to Improve…
Advertising

Google Ads Quality Score: How It’s Calculated & 5 Ways to Improve…

You’ve narrowed your keywords, written compelling ad text, and created a great landing page. But when you check your…

Contextual Advertising 101: How it Works, Benefits & Why It’s Necessary…
Advertising

Contextual Advertising 101: How it Works, Benefits & Why It’s Necessary…

Today, it’s hard to imagine any kind of digital advertising that isn’t based on browsing behavior: clicking a…

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