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10 Common Phrases to Avoid When Dealing with Your Clients

Last updated on November 29, 2016 by Ted Vrountas in Marketing Agency Tips

What you say to your agency’s clients isn’t as important as you think — all that matters is what they hear. Sometimes a well-intentioned phrase can be misconstrued as offensive. Other times, an offensive statement is all you can think of in response to your client’s know-it-all behavior. So to help you avoid ruining clientRead More >

How Closed Captioning Facebook Videos Can Improve Viewership

Last updated on November 28, 2016 by Ted Vrountas in A/B Split Testing, Marketing Trends

According to research from Facebook, there’s a chance nobody understands the videos you post to the social network. Don’t shoot the messenger. You’ve probably seen the widely circulated research that shows 85% of video on Facebook is watched without sound. But, did you also know that internal data collected by the social network showed thatRead More >

What Is Outbound Lead Generation and Why It Can Be Good for Your Brand

Last updated on November 22, 2016 by Ted Vrountas in Lead Generation

Inbound marketing has gotten a lot of great press in the last decade or so. Punch the term into Google and you’ll find countless warmly worded articles about “delighting customers” and “building a relationship with prospects.” Swoon. On the other hand, search its counterpart, “outbound marketing,” and you’ll find a million fewer results filled withRead More >

The Next Generation of Facebook Video Ads Goes Live

Last updated on November 18, 2016 by Ted Vrountas in Facebook Advertising

If you’re an advertiser or a publisher on Facebook, recent news might have you seeing visions of ROI. Updates to two of the platform’s newest publishing tools, Facebook Live and Facebook Instant Articles, have the potential to be an all-around win for publishers, advertisers, users, and even the social network itself. Facebook video ads testedRead More >

5 Common Threats to Your A/B Test’s Validity

Last updated on November 16, 2016 by Ted Vrountas in A/B Split Testing

Bad news: That 30% conversion lift your latest A/B test produced? It’s probably not as high as you thought. In fact, there’s a chance it doesn’t exist at all. “At least 80% of winning tests are completely worthless,” writes Qubit Research Lead, Martin Goodson, in a company white paper. The ones that aren’t usually bringRead More >

What Makes a Great YouTube Landing Page?

Last updated on November 14, 2016 by Ted Vrountas in Conversion Rate Optimization, Landing Page Examples

You’ve probably heard from a million marketers that, today, everybody’s obsessed with video content. But do you really understand just how much? Here are a few stats to illustrate: In 2015, average Americans spent more time watching video than they did working. More video content is uploaded in 30 days to the internet than allRead More >

3 Reasons Why You Should Publish Landing Pages to a CMS

Last updated on November 8, 2016 by Ted Vrountas in Conversion Rate Optimization

If you’ve created any landing pages with a platform like Instapage and you also happen to use a content management system (CMS) like WordPress, then there’s a chance you’re making a publishing mistake that’s costing you some big digital marketing benefits. You could be boosting conversion rates by learning more about your visitors, reinforcing yourRead More >

What is Split Testing? 8 Steps to Follow For Your Next Campaign

Last updated on November 6, 2016 by Ted Vrountas in A/B Split Testing

Marketers, salespeople, and professionals everywhere agree, one of the simplest ways to boost landing page conversion rate also happens to be the most effective. That’s why businesses everywhere are increasingly allocating more of their budget to the powerful and relatively pain-free method of optimization known as split testing. What is split testing? Split testing, commonlyRead More >

The 9 Steps of Lead Generation Marketing to Build Your Agency

Last updated on November 2, 2016 by Ted Vrountas in Lead Generation, Marketing Agency Tips

Recent research suggests that, when it comes to attracting new business, many marketing agencies engage in some risky behavior. The worst part is, they may not even realize it. A look inside the report reveals an infographic showing that 90% of agencies say their primary source of new business is referrals. Now, there’s nothing wrongRead More >

20 Ebook Landing Page Examples Used by Today’s Best Brands

Last updated on November 7, 2016 by Ted Vrountas in Landing Page Examples

It’s one of the biggest mysteries of content marketing: What do I offer my fans, and when do I offer it? While we can’t give you an exact answer (it depends on your business), we can reveal part of it. There’s one specific resource, which when offered at the top of your marketing funnel, canRead More >

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