Ted Vrountas
  • How to Increase CTR on Your Content: Trustworthy Links

  • Create Higher Converting Ads by Following These 5 Ad Optimization Levels

  • 25 of the Best Landing Page Examples from Top Companies to Inspire Your Next Campaign

AdWords Advertising

Give Credit: Why Ad Attribution Is Crucial for Future Success

You know that proving ROI is the only way to get a bigger budget from managers and more revenue from clients, but …

AdWords Advertising

Why Use Google AdWords? Here’s 10 Reasons Why

Unseen auctions happen at lightning speed nearly every time you search a product or service in Google. And behind those …

Lead Generation

Gmail Sponsored Promotions: Reach Your Prospects Without an Email List

The closest a digital marketer can get to being inside their customers’ heads without a survey or a degree in …

Marketing Agency Tips

Work Better Together: The Importance of Enterprise Collaboration Systems

Your copywriter is in San Diego, your developer is in Miami, and your graphic designer is in London. By the end of the …

Conversion Optimization

A Landing Page Guide Like Never Before: Everything You Need to Increase …

The average landing page converts just 2-5 out of every 100 visitors. And that really bums us out. We feel for the visitors …

Marketing Agency Tips

The Importance of Audit Logs For Digital Marketing Teams

Panic strikes at the sight of an analytics dashboard three days after your client’s campaign goes live. According to …

A/B Split Testing

Everything You Need to Know Before Using a Landing Page Heat Map

Cormac Kinney’s software started as a tool to help Wall Street traders game the stock market. It turned financial …

Marketing Agency Tips

7 Costly Mistakes to Avoid When Purchasing Software

It’s easy to make a purchasing blunder when you’re a kid in a dangerously expensive candy store. Today, …

Conversion Optimization

Cognitive Biases in Marketing: What You Don’t Know Can Cost You …

It’s hard to believe, but it’s true: Your brain is working against you. As it turns out, some thought processes …

Lead Generation

Why Programmatic Advertising May Be the Future of Media Buying

Have you ever sent someone a fax from the beach? “You will,” claimed a 1993 ad campaign from AT&T. It was …