Ted Vrountas
  • How Landing Pages Are Powering Hillary Clinton's Onward Together Movement

  • How to Design a Professional Landing Page with the Right Components

  • Start Off on the Right Foot with These 7 Client Onboarding Best Practices

Conversion Optimization

How Landing Pages Are Powering Hillary Clinton’s Onward Together Movement

In a way, most marketing campaigns have it easy: Their goal is to compel people to click. “Buy,”…

A/B Split Testing

What is A/A Testing, and Why Should Marketers Care?

Have you been through this scenario? You set up an A/B test to discover whether your new button and headline combination…

Conversion Optimization

The New LinkedIn Matched Audiences: What You Need to Know

For advertisers on the world’s premier business to business social network, campaign ROI potential just grew…

Marketing Agency Tips

Build a Foundation of Trust by Avoiding These 12 Client Onboarding Mistakes

For an agency, there are few better moments than when a new client signs on the dotted line of a contract. But once that…

Conversion Optimization

Reciprocity & Authority: Principles of Marketing That Inspire Action

Today’s lesson on persuasive marketing is brought to you by a writer, a waiter, and among others, a researcher in…

Conversion Optimization

Appeal to Everyone: Using Marketing Psychology as a Way to Improve Your…

We call it “traffic” as though an inanimate stream of nameless, faceless device users is what frequents our web…

Conversion Optimization

The Landing Page Bounce Rate, Demystified

Research shows that as many as 9 out of 10 visitors bounce from the average landing page. Some leave because you’re…

Conversion Optimization

What You Really Need to Know About Reducing Your Bounce Rate

Pageviews, unique visitors, click-throughs — many digital marketing metrics can be understood with relative ease.…

Conversion Optimization

From Ideation to Publication: Speeding the Design Review Process

Whether it happens in professional sports, business, or any other arena, success often goes unappreciated. It’s like…

Conversion Optimization

How Slow Mobile Page Speeds Are Ruining Your Conversion Rates

There’s a good chance bad landing page design is costing you at least half of your PPC budget, recent research from…