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11 Customer Retention Strategies That Translate Into Lifetime Value

Last updated on January 17, 2017 by Ted Vrountas in Marketing Agency Tips

MBNA President Charles Cawley had seen enough. After spending an entire morning reading customer complaint letters, he frustratedly assembled his staff of 300 to make a pivotal announcement. From now on, he told his employees, his bank’s focus would be on customer satisfaction over acquisition. Eight years later, that mindset had led to a defectionRead More >

6 Often Overlooked A/B Testing Ideas You May Not Have Tried

Last updated on January 16, 2017 by Ted Vrountas in A/B Split Testing

No matter how hard they tried, my parents could never stop my little brother from crashing his car into the contents of our garage. Growing up, he was a one-man wrecking crew. For years we lost sports equipment and countless garden tools to his poor depth perception — until our grandfather suggested a genius solutionRead More >

7 Examples That Will Help You Decode Bad Client Feedback

Last updated on January 3, 2017 by Ted Vrountas in Marketing Agency Tips

“I was once told that I draw like a person who can’t draw,” says illustrator June Chanpoomidole. Imagine hearing that feedback from a client. If they weren’t the reason your marketing agency is entering 2017 comfortably in the black, you’d happily tell them to go pound sand. But, for better or worse, they are. So,Read More >

Facebook Messenger Ads: The Latest Updates and Best Practices

Last updated on December 20, 2016 by Ted Vrountas in Facebook Advertising

Want a free cocktail? Absolut’s new Facebook Messenger bot wants to know. If the answer’s “yes” and you live in one of four US states, you can now contact the company on messenger and choose one of three drinks, then redeem it free at a nearby location with a promotional code: According to Absolut, theRead More >

10 Common Phrases to Avoid When Dealing with Your Clients

Last updated on December 28, 2016 by Ted Vrountas in Marketing Agency Tips

What you say to your agency’s clients isn’t as important as you think — all that matters is what they hear. Sometimes a well-intentioned phrase can be misconstrued as offensive. Other times, an offensive statement is all you can think of in response to your client’s know-it-all behavior. So to help you avoid ruining clientRead More >

How Closed Captioning Facebook Videos Can Improve Viewership

Last updated on January 4, 2017 by Ted Vrountas in A/B Split Testing, Marketing Trends

According to research from Facebook, there’s a chance nobody understands the videos you post to the social network. Don’t shoot the messenger. You’ve probably seen the widely circulated research that shows 85% of video on Facebook is watched without sound. But, did you also know that internal data collected by the social network showed thatRead More >

What Is Outbound Lead Generation and Why It Can Be Good for Your Brand

Last updated on December 30, 2016 by Ted Vrountas in Lead Generation

Inbound marketing has gotten a lot of great press in the last decade or so. Punch the term into Google and you’ll find countless warmly worded articles about “delighting customers” and “building a relationship with prospects.” Swoon. On the other hand, search its counterpart, “outbound marketing,” and you’ll find a million fewer results filled withRead More >

The Next Generation of Facebook Video Ads Goes Live

Last updated on December 20, 2016 by Ted Vrountas in Facebook Advertising

If you’re an advertiser or a publisher on Facebook, recent news might have you seeing visions of ROI. Updates to two of the platform’s newest publishing tools, Facebook Live and Facebook Instant Articles, have the potential to be an all-around win for publishers, advertisers, users, and even the social network itself. Facebook video ads testedRead More >

5 Common Threats to Your A/B Test’s Validity

Last updated on January 4, 2017 by Ted Vrountas in A/B Split Testing

Bad news: That 30% conversion lift your latest A/B test produced? It’s probably not as high as you thought. In fact, there’s a chance it doesn’t exist at all. “At least 80% of winning tests are completely worthless,” writes Qubit Research Lead, Martin Goodson, in a company white paper. The ones that aren’t usually bringRead More >

What Makes a Great YouTube Landing Page?

Last updated on December 22, 2016 by Ted Vrountas in Conversion Rate Optimization, Landing Page Examples

You’ve probably heard from a million marketers that, today, everybody’s obsessed with video content. But do you really understand just how much? Here are a few stats to illustrate: In 2015, average Americans spent more time watching video than they did working. More video content is uploaded in 30 days to the internet than allRead More >

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