Ted Vrountas

Comparing Google Ads vs. LinkedIn Ads & When Its Best to Use Each Ad Platform

Attention Advertisers: New Instagram Checkout Feature Gets You More Sales

The Benefits of & What to Look for When Hiring Full Service Agencies

Facebook Advertising

What to Review & Fix to Achieve the Best Facebook Ad Frequency

When your Facebook campaign isn’t performing to standards, it’s easy to look at metrics like CPC, reach, and …

Lead Generation

How to Use Consumers’ Purchase Intent to Generate Leads & Sales

Every advertiser knows that campaign success hinges on knowing your audience well. Things like their age, gender, marital …

Marketing Personalization

The Key Difference Between Omnichannel Personalization & Multichannel …

Today, simply recognizing your customer is no longer enough. You need to know them, wherever they are, whenever they are in …

AMP

50+ AMP Analytics Vendors Compatible with the Framework

From a framework that speeds load times of static content to one that can deliver an entire website instantly, AMP has come …

Marketing Personalization

Doing Personalization in Retail Correctly: Best Practices & Examples from …

According to research from Epsilon, 90% of consumers find personalized experiences appealing, and 80% say they’re …

Marketing Personalization

How Much Personalization Is Still Possible in the Post-GDPR Era?

“Did the GDPR kill personalization?” Susan Lahey asked in a blog post for Zendesk. And she wasn’t the …

Marketing Personalization

The Prerequisites for Post-Click Personalization to Maximize All Your Campaign …

Businesses everywhere are discovering their personalization efforts aren’t cutting it — not because they have …

AMP

What Is AMP for Email & What Should You Know Before Trying It?

Years after Google aimed to speed the mobile web, the little blue lightning bolt has become a recognizable symbol in search …

Instapage Updates

How to Scale Landing Pages Efficiently with Your Team & Remote Employees

Building a great post-click landing page is hard to do. There’s no disputing it. Average conversion rates, according …

Instapage Updates

The 2019 Personalization Guide That Every Digital Marketer Should Review Right …

If you look back at what used to pass for personalization, you may find yourself stifling a laugh. Imagine, this ad once …

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