Ted Vrountas

What are the Pros & Cons of Long-Term Contracts and When Should Agencies Use Them?

4 Upsell Landing Page Examples That Show Advertisers How to Generate More Revenue

Everything You Should Know About Google Ads Removing the Average Position Metric

Marketing Personalization

How Much Personalization Is Still Possible in the Post-GDPR Era?

“Did the GDPR kill personalization?” Susan Lahey asked in a blog post for Zendesk. And she wasn’t the …

Marketing Personalization

The Prerequisites for Post-Click Personalization to Maximize All Your Campaign …

Businesses everywhere are discovering their personalization efforts aren’t cutting it — not because they have …

AMP

What Is AMP for Email & What Should You Know Before Trying It?

Years after Google aimed to speed the mobile web, the little blue lightning bolt has become a recognizable symbol in search …

Instapage Updates

How to Scale Landing Pages Efficiently with Your Team & Remote Employees

Building a great landing page is hard to do. There’s no disputing it. Average conversion rates, according to one …

Instapage Updates

The 2019 Personalization Guide That Every Digital Marketer Should Review Right …

If you look back at what used to pass for personalization, you may find yourself stifling a laugh. Imagine, this ad once …

Marketing Personalization

The 3 Most Common Use Cases for Personalization & Examples for Each

Too often, personalization is viewed as a technique for a specific tactic at a specific part of the funnel. For example: …

Marketing Personalization

UTM Parameters: How to Use Them to Personalize Every Campaign

In 2005, Google purchased what would become known as the only “must-have” marketing software today: Google …

Marketing Personalization

Matching Online Experiences for Customers: Why Is the Post-Click Stage Stuck?

More and more, customers today expect highly personalized shopping experiences. According to one survey by Evergage, 88% of …

Marketing Personalization

Chatbot Personalization: Good & Bad Examples Show Why It’s Needed …

The more internet technology advances, the more able marketers are to truly personalize the customer experience. Once that …

AMP

How to Guarantee Your Landing Pages are AMP Compliant

When the Accelerated Mobile Pages (AMP) project began, it was restricted mostly to static content. The bare-bones framework …

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