Ted Vrountas

What is a Pre-Roll Ad & Why Should Marketers Use Them in Campaigns?

The Agency Growth Formula Straight North Used to Expand Its Brand and Services

AMP FAQ: 13 Questions with Instapage Product Manager, Kevin Yang

Conversion Optimization

An Introduction & In-Depth Look at How Google Tag Manager Works

The best campaigns start with prospect data: who your visitors are, what they’ve done, how to reach them next. The …

Advertising

Simplifying the Header Bidding Process & What Marketers Should Know

While more efficient than traditional ad buying, programmatic ad buying still has its drawbacks. Among them are lost …

Advertising

30 Banner Ads & Full Critiques to Help You Optimize Your Own Ads

The banner ad is the original. It’s the mainstay. Surviving every stage of the web since the beginning, the banner ad …

Marketing Agency Tips

11 Proven Ways Your Boutique Agency Can Win Clients Over Larger Agencies

They say second place is the first loser, but in 1962, Avis begged to differ. With their “We Try Harder” …

Advertising

How Demand-Side Platforms Enable Wider Reach & Efficient Ad Buying

Ad buying and selling didn’t used to be as easy as it is today. Manual insertion orders, sit-down meetings, contracts …

Lead Generation

Marketing Optimization Opportunities: What’s Missing in Your Campaigns? …

When marketers optimize, many times it’s with blinders on. Email copy tweaked to boost click-to-open rate. A social …

Advertising

PWA vs. AMP: Which is Better & How are They Different from Each Other?

About a decade after the introduction of the first iPhone, the mobile web is finally catching up to the lifestyles of its …

Advertising

How to Overcome the 7 Most Common Advertising Pain Points

When we think of pain points as advertisers, it’s usually in reference to our customers. These are customer pain …

AdWords Advertising

Parallel Tracking: What is it & Why AdWords is Making it Required

According to Google, even a one-second increase in page load time can decrease conversions by 20%. To better help …

Advertising

30 Skyscraper Ad Examples to Help Guide Your Next Design

It’s the tall, slim gateway to your landing page. And if you design it right, you may get your prospects to click …

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