Ted Vrountas
The original conversion intelligence blog

The original conversion intelligence blog

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21 Landing Page Best Practices to Implement in 2021
Conversion Optimization

21 Landing Page Best Practices to Implement in 2021

If your New Year’s resolution has anything to do with growing your bottom line, there’s one thing every…

6 Ecommerce Brands Using Benefits vs. Features on Post-Click Pages
Ecommerce

6 Ecommerce Brands Using Benefits vs. Features on Post-Click Pages

What do Tencel Cooling Covers, Gel Memory Foam, and Real-Time Optimization have in common? As you’ll see,…

Banner Ad Tracking: What It Is & How to Do It Accurately
Advertising

Banner Ad Tracking: What It Is & How to Do It Accurately

It’s as true in advertising as it is in life: to know where you’re going, you have to know where you’ve…

Ad Tracking: The 3 Main Types & How to Do It Effectively
Advertising

Ad Tracking: The 3 Main Types & How to Do It Effectively

Ad tracking is the most effective way to measure campaign performance. Whether through Google or Facebook, mobile or…

What Is Permission-Based Marketing & How Does It Work? (Examples)
Conversion Optimization

What Is Permission-Based Marketing & How Does It Work? (Examples)

Sometimes you check your inbox and think, “how did (insert brand name) get my email address?” Well,…

8 Remote Collaboration Tips to Maximize Your Team’s Productivity
Conversion Optimization

8 Remote Collaboration Tips to Maximize Your Team’s Productivity

For workers, remote collaboration is the new norm. But many organizations are struggling to reach pre-remote levels of…

Reviewing the Types of Advertising Funnel Models & What Ad Channels…
Advertising

Reviewing the Types of Advertising Funnel Models & What Ad Channels…

Most of the people in the market for your product won’t buy it. And that’s not because your product isn’t…

Conversational Marketing: Your Complete Guide to Doing It Right
Advertising

Conversational Marketing: Your Complete Guide to Doing It Right

Traditional outbound advertising is a lot of one-way talking. “Buy this,” “visit here,” “sign…

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