Ted Vrountas
  • User-Generated Content: Why It's Effective and How to Use It in Your Marketing Campaigns

  • Start Here: The Most Comprehensive Lead Capture Guide Available

  • Before You Design: 15 Lead Magnet Landing Page Examples to Review

Conversion Optimization

User-Generated Content: Why It’s Effective and How to Use It in Your…

Want people to pay more for your product? New research shows you should promote it with user-generated content. According…

Conversion Optimization

The Best Content Examples for Every Stage: Interest, Consideration, Purchase…

Chances are we’ll never meet you, speak to you, or even know what you look like. Still, you’ll make a buying…

Conversion Optimization

Behind the Landing Page: User Experience Principles That Boost Conversions

Yesterday a marketing campaign almost broke my mouse. How? By frustrating me to the point I nearly hurled it across the…

Conversion Optimization

How Landing Pages Are Powering Hillary Clinton’s Onward Together Movement

In a way, most marketing campaigns have it easy: Their goal is to compel people to click. “Buy,”…

A/B Split Testing

What is A/A Testing, and Why Should Marketers Care?

Have you been through this scenario? You set up an A/B test to discover whether your new button and headline combination…

Conversion Optimization

The New LinkedIn Matched Audiences: What You Need to Know

For advertisers on the world’s premier business to business social network, campaign ROI potential just grew…

Marketing Agency Tips

Build a Foundation of Trust by Avoiding These 12 Client Onboarding Mistakes

For an agency, there are few better moments than when a new client signs on the dotted line of a contract. But once that…

Conversion Optimization

Reciprocity & Authority: Principles of Marketing That Inspire Action

Today’s lesson on persuasive marketing is brought to you by a writer, a waiter, and among others, a researcher in…

Conversion Optimization

Appeal to Everyone: Using Marketing Psychology as a Way to Improve Your…

We call it “traffic” as though an inanimate stream of nameless, faceless device users is what frequents our web…

Conversion Optimization

The Landing Page Bounce Rate, Demystified

Research shows that as many as 9 out of 10 visitors bounce from the average landing page. Some leave because you’re…