Ted Vrountas
  • 15 Examples of the Best Facebook Ads to Help You Stand Out From the Crowd

  • A Landing Page Guide Like Never Before: Everything You Need to Increase Conversions

  • How Slack‚Äôs Landing Pages Help Power Their Unbelievable Growth

Conversion Optimization

A Landing Page Guide Like Never Before: Everything You Need to Increase…

The average landing page converts just 2-5 out of every 100 visitors. And that really bums us out. We feel for the visitors…

Marketing Agency Tips

The Importance of Audit Logs For Digital Marketing Teams

Panic strikes at the sight of an analytics dashboard three days after your client’s campaign goes live. According to…

A/B Split Testing

Everything You Need to Know Before Using a Landing Page Heat Map

Cormac Kinney’s software started as a tool to help Wall Street traders game the stock market. It turned financial…

Marketing Agency Tips

7 Costly Mistakes to Avoid When Purchasing Software

It’s easy to make a purchasing blunder when you’re a kid in a dangerously expensive candy store. Today,…

Conversion Optimization

Cognitive Biases in Marketing: What You Don’t Know Can Cost You…

It’s hard to believe, but it’s true: Your brain is working against you. As it turns out, some thought processes…

Lead Generation

Why Programmatic Advertising May Be the Future of Media Buying

Have you ever sent someone a fax from the beach? “You will,” claimed a 1993 ad campaign from AT&T. It was…

Conversion Optimization

User-Generated Content: Why It’s Effective and How to Use It in Your…

Want people to pay more for your product? New research shows you should promote it with user-generated content. According…

Conversion Optimization

The Best Content Examples for Every Stage: Interest, Consideration, Purchase…

Chances are we’ll never meet you, speak to you, or even know what you look like. Still, you’ll make a buying…

Conversion Optimization

Behind the Landing Page: User Experience Principles That Boost Conversions

Yesterday a marketing campaign almost broke my mouse. How? By frustrating me to the point I nearly hurled it across the…

Conversion Optimization

How Landing Pages Are Powering Hillary Clinton’s Onward Together Movement

In a way, most marketing campaigns have it easy: Their goal is to compel people to click. “Buy,”…