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What Is Ad Recall Lift & Should You Focus on the Metric in Your Digital…
Advertising

What Is Ad Recall Lift & Should You Focus on the Metric in Your Digital…

If your ad appears on a user’s screen, it counts as an impression, regardless of whether or not it’s seen.…

63 Post-Click Landing Page Optimization Techniques Proven to Generate…
Conversion Optimization

63 Post-Click Landing Page Optimization Techniques Proven to Generate…

Even after a post-click landing page is published, its design is never done. There’s always an optimization that will…

5 Examples That Show How Machine Learning is Changing Digital Advertising
Advertising

5 Examples That Show How Machine Learning is Changing Digital Advertising

Of all the advancements in modern advertising, few are more exciting than machine learning. It’s changing the way…

The 3 Biggest Reasons Why You Can’t Create Post-Click Experiences at Scale…
Post-Click Automation

The 3 Biggest Reasons Why You Can’t Create Post-Click Experiences at Scale…

There’s no shortage of proof that customers want personalization. And so, advertisers strive to provide it. But along…

The Taboola & Outbrain Merger: What Does It Mean for Advertisers?
Advertising

The Taboola & Outbrain Merger: What Does It Mean for Advertisers?

In what’s being called an attempt to compete with the digital ad duopoly, Taboola and Outbrain have merged to create…

How to Get Your Manager’s Approval for a Post-Click Automation Solution
Post-Click Automation

How to Get Your Manager’s Approval for a Post-Click Automation Solution

Post-Click Automation (PCA) software comes with countless benefits. And when you’re on the receiving end of those…

Scaling Post-Click Landing Pages: Why Templates are Not a Solution
Post-Click Automation

Scaling Post-Click Landing Pages: Why Templates are Not a Solution

Most advertisers aspire to 1:1 personalization, but they largely miss the mark. It’s understandable. A lot has to go…

Everything Digital Advertisers Must Know About Frequency Capping in Google Ads
Advertising

Everything Digital Advertisers Must Know About Frequency Capping in Google Ads

On the Google ad network, you want to reach your customers, but you don’t want to overreach. So, how many times…

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