Ted Vrountas
  • The 6 Main Triggers in Emotional Advertising and How They Apply to Landing Pages

  • Build a Foundation of Trust by Avoiding These 12 Client Onboarding Mistakes

  • 4 Business Collaboration Trends That Are Changing the Way We Do Business

Marketing Agency Tips

Build a Foundation of Trust by Avoiding These 12 Client Onboarding Mistakes

For an agency, there are few better moments than when a new client signs on the dotted line of a contract. But once that…

Conversion Optimization

Reciprocity & Authority: Principles of Marketing That Inspire Action

Today’s lesson on persuasive marketing is brought to you by a writer, a waiter, and among others, a researcher in…

Conversion Optimization

Appeal to Everyone: Using Marketing Psychology as a Way to Improve Your…

We call it “traffic” as though an inanimate stream of nameless, faceless device users is what frequents our web pages. When…

Conversion Optimization

The Landing Page Bounce Rate, Demystified

Research shows that as many as 9 out of 10 visitors bounce from the average landing page. Some leave because you’re…

Conversion Optimization

What You Really Need to Know About Reducing Your Bounce Rate

Pageviews, unique visitors, click-throughs — many digital marketing metrics can be understood with relative ease. Bounce…

Conversion Optimization

From Ideation to Publication: Speeding the Design Review Process

Whether it happens in professional sports, business, or any other arena, success often goes unappreciated. It’s like an…

Conversion Optimization

How Slow Mobile Page Speeds Are Ruining Your Conversion Rates

There’s a good chance bad landing page design is costing you at least half of your PPC budget, recent research from Google…

Conversion Optimization

Creating a Visual Hierarchy: The Art of Capturing Attention

“Should I trash this or read it?” research subjects wonder as they examine a piece of direct mail. From top to bottom they…

Conversion Optimization

Landing Page Copywriting for Every Type of Landing Page

Would you sell a car the same way you’d sell a windshield ice scraper? Of course not. They’re two completely different…

A/B Split Testing

When to Seek the Local and Global Maximum With Your A/B Testing

Imagine you’re climbing Mount Everest in a thick fog with amnesia. You can see only as far as your outstretched hand. You…