Ted Vrountas

Best Practices for Email Subject Line Emojis to Maximize Campaign Results

LinkedIn Ads vs. Facebook Ads: Which Platform Should You Use?

Elite SEM Q&A: Getting More Out of Google and Facebook Ads in 2019

Marketing Personalization

Matching Online Experiences for Customers: Why Is the Post-Click Stage Stuck?

More and more, customers today expect highly personalized shopping experiences. According to one survey by Evergage, 88% of …

Marketing Personalization

Chatbot Personalization: Good & Bad Examples Show Why It’s Needed …

The more internet technology advances, the more able marketers are to truly personalize the customer experience. Once that …

AMP

How to Guarantee Your Landing Pages are AMP Compliant

When the Accelerated Mobile Pages (AMP) project began, it was restricted mostly to static content. The bare-bones framework …

Marketing Personalization

How to Use Account-Based Marketing Personalization in Your Campaigns

As the eruption of marketing technology rages, more sophisticated techniques for advertisers present themselves. One of …

AMP

AMP Design Functionality: What Else is Possible with the Framework?

Though it’s reached impressive levels of design complexity, still, some view AMP as a limited framework. In their …

Advertising

23 of the Most Popular SaaS Vendors Leading the Market Today

Today, a whopping 6,000+ marketing technology vendors pack the industry to its brim. And as the marketing technology …

Lead Generation

The Do’s and Don’ts of Nurturing Leads Every Digital Marketer …

True or false: Lead nurturing is a small part of your marketing strategy. False: It’s nearly the entire thing. …

Facebook Advertising

Every Facebook Ad Format Complete with Ad Specs, Placements & More

Despite recent negative PR, Facebook is still the social network every brand has a place on. For B2C retailers to B2B …

Advertising

The Best Headline Formulas for Emails, Blogs, Social, Ads & More [Ebook]

What do you call an article without a good headline? Unread. Okay, bad joke. But it’s true. Bad headlines can make …

Landing Page Examples

30 Ecommerce Landing Page Examples to Influence Your Next Page Design

Ecommerce landing pages aren’t getting the job done. Compared to other landing pages, they’re converting fewer …

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