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Contextual Advertising 101: How it Works, Benefits & Why It’s Necessary…
Advertising

Contextual Advertising 101: How it Works, Benefits & Why It’s Necessary…

Today, it’s hard to imagine any kind of digital advertising that isn’t based on browsing behavior: clicking a…

The 8 Most Common Ad Fraud Methods & How to Avoid Them in Your Online…
Advertising

The 8 Most Common Ad Fraud Methods & How to Avoid Them in Your Online…

Up to $100 billion. That’s how much ad fraud stands to cost the industry in 2023: And though it’s prevalent…

Winc Shows How They Segment Paid Ads with Unique Post-Click Experiences (4…
Landing Page Examples

Winc Shows How They Segment Paid Ads with Unique Post-Click Experiences (4…

Winc is a wine club that doesn’t just deliver wine to your doorstep. It also helps you “discover the wine of…

Limited No More: 10 Updates to the AMP Format Digital Marketers Have to See
AMP

Limited No More: 10 Updates to the AMP Format Digital Marketers Have to See

When AMP launched years ago, it was intending to speed the mobile web by restricting the use of certain page elements.…

7 Ways You Can Use AMP for Ecommerce to Generate More Sales (Examples)
AMP

7 Ways You Can Use AMP for Ecommerce to Generate More Sales (Examples)

Slow web pages make for low conversion rates. Research has shown that even a 100ms slowdown in load time can affect…

What are Private Marketplaces (PMP) & Why Should Advertisers Care?
Advertising

What are Private Marketplaces (PMP) & Why Should Advertisers Care?

At a quick glance, it’s hard to pinpoint the downside to programmatic advertising on the open marketplace. In…

YouTube Finally Released Its Advertising Revenue, But What Does it Mean for…
Advertising

YouTube Finally Released Its Advertising Revenue, But What Does it Mean for…

Since it acquired YouTube 14 years ago, Google has kept quiet about how much the video platform brings in. Last week,…

Google Chrome to Block Third-Party Tracking Cookies & What It Means for…
Advertising

Google Chrome to Block Third-Party Tracking Cookies & What It Means for…

Google recently surprised the ad industry by announcing its intention to rid Chrome, the web’s most popular browser,…

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