Syed Balkhi

How to Use Bid Adjustments with Demographics and Affinity Audiences

What Is Demographic Segmentation & Why Is It Necessary for Marketing Campaigns? [Examples]

16 Conversion Metrics Every Digital Marketer Should Be Tracking

Facebook Advertising

How to Use Facebook Retargeting to Create Qualified Leads Consistently

Whether you’ve been in business for 2 months or 20 years, consistently generating new leads is essential for …

Conversion Optimization

Improve Readability for Your Blog with These 5 Simple Steps

Anyone can start a blog these days, but success is far from guaranteed. Why? Because there’s a lot more involved in …

Conversion Optimization

How to Dramatically Improve Your Email Marketing in 4 Steps

Wondering why email marketing doesn’t work for you despite spending your time and effort to make it more engaging? …

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