The 5 Best Ways to Minimize Banner Blindness But Still Maximize Conversions
Since the first banner ad was introduced in 1994 and earned an impressive 44% click-through rate, the number of banners…
Firmographic Segmentation: How to Use 8 Common Variables to Target Your Audience
Every digital advertiser needs market segmentation to paint a more accurate picture of their customer base. From there,…
What are Relevant Ads & How Can You Create Better Ads for Your Campaigns?…
Relevant ads can earn more clicks, show in higher positions, and bring advertisers like you more success compared to…
3 Unique Post-Click Experiences Show How Homebase Tells a Different Story to…
You likely know the stat well — nearly 96% of ad clicks don’t convert. A big reason this failure rate remains…
Look How Dropbox Uses Segmented Ads & Post-Click Experiences (Examples)
Advanced targeting technology allows advertisers to serve highly personalized ads to audiences based on demographics,…
Facebook Local Awareness Ads 101: How to Improve Your Reach & Get More…
Advertising campaigns are just one of the many duties local business owners are faced with everyday, which is why Facebook…
The 7 Most Important Things to Know About Google Ads Campaign-Level Conversion…
As consumer journeys become increasingly complex, it’s paramount advertisers scale their efforts with automated…
The Big Changes to Linkedin Campaign Manager Digital Advertisers Have to Know…
LinkedIn is constantly raising the bar with new ways to make it easier for digital advertisers across all experience levels…