Hyper-Personalized Marketing: How to Do It Right with 3 Examples to Prove It
An outstanding 98% of marketers agree that personalization helps improve customer relationships, with 74% claiming it has a…
5 Reasons Brands Should Consider Ephemeral Content & Best Practices When…
Merriam-Webster defines “ephemeral” as “lasting a very short time.” When we apply this to digital…
Facebook Offer Ads 101: The 3 Ad Types Available, Best Practices, Specs &…
Although Facebook’s huge community totals an average of 1.52 billion daily active users, connecting with those users…
Understanding Facebook’s Relevance Score: What Is It, How Is It…
It’s neither enjoyable, nor profitable, to run a campaign that doesn’t resonate with your audience, which is…
Everything You Should Know About Google Ads Removing the Average Position Metric
Forget everything you know about the Google Ads average position metric because the search engine is scrapping the metric.…
13 Interactive Ads That Maximize Engagement with Prospects
People have become so overloaded with ads that they develop mechanisms (like banner blindness) to ignore them. To avoid…
Comparing Twitter Ads vs. Facebook Ads: The Complete Breakdown
Many marketers have experimented with Facebook vs Google ads at one point or another — naturally, since the two are…
Campaign Budget Optimization: Facebook’s Ad Set Update Changing in 2020
In November 2017, Facebook introduced optional campaign budget optimization to give brands an easier way to manage their ad…