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B2B Personalization: What It Is & How to Execute It Effectively
Marketing Personalization

B2B Personalization: What It Is & How to Execute It Effectively

In such a data-driven world, consumers now expect highly personalized experiences tailored to them. In response,…

Comparing Google Ads vs. LinkedIn Ads & When Its Best to Use Each Ad…
Advertising

Comparing Google Ads vs. LinkedIn Ads & When Its Best to Use Each Ad…

Selecting the right platform is paramount to the success of any digital ads campaign. While it would be convenient if every…

Attention Advertisers: New Instagram Checkout Feature Gets You More Sales
Facebook Advertising

Attention Advertisers: New Instagram Checkout Feature Gets You More Sales

Since launching in 2010, Instagram has evolved from a simple photo and video sharing app into a robust social commerce…

7 Best Practices For Facebook Engagement Ads
Facebook Advertising

7 Best Practices For Facebook Engagement Ads

With more than 2 billion people users on Facebook every month, advertising on the platform is a no-brainer. To ensure your…

The 3 Components & 4 Best Practices to Creating Personalized Video…
Marketing Personalization

The 3 Components & 4 Best Practices to Creating Personalized Video…

Every experienced marketer knows that video is one of the top advertising methods to master today. Take it a step further…

Defining What Ad Relevance Means & the 6 Best Ways to Improve It
Google Ads

Defining What Ad Relevance Means & the 6 Best Ways to Improve It

Getting impressions and winning clicks on Google Ads continues to be a pain point for digital advertisers to generate…

How to Find Long-Tail Keywords & Use Them for Better CPC & Results
Advertising

How to Find Long-Tail Keywords & Use Them for Better CPC & Results

With search advertising continually on the rise, high-volume keywords don’t hold as much power as they used to.…

Breaking Down eBay Promoted Listings: How to Get More People to Buy From You
Advertising

Breaking Down eBay Promoted Listings: How to Get More People to Buy From You

The sellers spoke and eBay listened. Brands let the company know that they needed a way to stand out from the competition…

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