Shayna Smilovitz

How Brands Tap Into Emotional Marketing to Win Business

Last updated on October 5, 2016 by Shayna Smilovitz in Conversion Rate Optimization

Look at these people below. What emotions do they conjure up in you? Does it matter that they’re smiling? Does it matter what they’re wearing? Absolutely. Princeton psychologists learned that first impressions form in less than a second. Sounds crazy but it’s not. Even though we consider ourselves logical and modern human beings, the majorityRead More >

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