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How to Write Ad Copy That Gets Readers to Respond Emotionally

Last updated on February 8, 2017 by Sean Martin in Advertising Personalization, AdWords Advertising

Search marketers and content developers have used many metaphors to describe landing pages’ roles in your paid ad campaigns. Some say they’re “first impressions,” while others have called them “an opportunity to tell a story.” But for this post, we are going to go with a different metaphor. Consider, for a moment that you areRead More >

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