Paul Boynton
  • 10 Credit Card Landing Page Examples That Show the Importance of Personalization

  • Even More Design Flexibility: SVG Image Support & 2560px Expansion

  • How to Use Photography in Advertising to Engage and Inspire Your Audience

Advertising Personalization

How to Use Photography in Advertising to Engage and Inspire Your Audience

Advertising and photography have long been linked with each other. In fact, it’s been nearly a century since …

AdWords Advertising

How to Optimize the Landing Page Experience [New Guide]

Human beings are creatures of habit. When the warmth and fuzziness of familiarity are yanked from beneath our feet, some …

Advertising Personalization

New Ebook: Learn How to Maximize Your Google Ad Stack ROI

Consumers are faced with countless decisions on a daily basis. To accommodate the particular needs of any given campaign, …

Advertising Personalization

The Ad Tech Stack Top Advertisers Use to Connect with Their Audience

The convergence of rapidly evolving technologies and an expansive digital landscape has provided advertisers new abilities …

Advertising Personalization

YouTube Director Mix: Create Impactful Video Ads with Less Resources

One of the many benefits the digital age has brought to the advertising world is the ability to target specific components …

Advertising Personalization

Motivation, Ability, and Trigger: How Using the Fogg Behavior Model Increases …

The concept of convergence can be seen throughout all facets of marketing. Products and services converge with timing to …