Paul Boynton
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Advertising Personalization

YouTube Director Mix: Create Impactful Video Ads with Less Resources

One of the many benefits the digital age has brought to the advertising world is the ability to target specific components …

Advertising Personalization

Motivation, Ability, and Trigger: How Using the Fogg Behavior Model Increases …

The concept of convergence can be seen throughout all facets of marketing. Products and services converge with timing to …