Paul Boynton

16 Conversion Metrics Every Digital Marketer Should Be Tracking

Data-Backed Email Subject Line Optimization Tips & Best Practices

Facebook Instant Experience Ads: The New and Improved Canvas Ads

Advertising

How to Use Photography in Advertising to Engage and Inspire Your Audience

Advertising and photography have long been linked with each other. In fact, it’s been nearly a century since …

Google Ads

How to Optimize the Landing Page Experience [New Guide]

Human beings are creatures of habit. When the warmth and fuzziness of familiarity are yanked from beneath our feet, some …

Advertising

The Ad Tech Stack Top Advertisers Use to Connect with Their Audience

The convergence of rapidly evolving technologies and an expansive digital landscape has provided advertisers new abilities …

Advertising

YouTube Director Mix: Create Impactful Video Ads with Less Resources

One of the many benefits the digital age has brought to the advertising world is the ability to target specific components …

Advertising

Motivation, Ability, and Trigger: How Using the Fogg Behavior Model Increases …

The concept of convergence can be seen throughout all facets of marketing. Products and services converge with timing to …

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