Paul Boynton
The original conversion intelligence blog

The original conversion intelligence blog

500,000 monthly readers are maximizing their advertising conversions with conversion intelligence.

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How to Use Photography in Advertising to Engage and Inspire Your Audience
Advertising

How to Use Photography in Advertising to Engage and Inspire Your Audience

Advertising and photography have long been linked with each other. In fact, it’s been nearly a century since…

How to Optimize the Landing Page Experience [New Guide]
Google Ads

How to Optimize the Landing Page Experience [New Guide]

Human beings are creatures of habit. When the warmth and fuzziness of familiarity are yanked from beneath our feet, some…

The Ad Tech Stack Top Advertisers Use to Connect with Their Audience
Advertising

The Ad Tech Stack Top Advertisers Use to Connect with Their Audience

The convergence of rapidly evolving technologies and an expansive digital landscape has provided advertisers new abilities…

Create Impactful Video Ads with YouTube Director Mix
Advertising

Create Impactful Video Ads with YouTube Director Mix

The digital age has brought the advertising world the ability to target specific components of a customer base efficiently.…

How Using the Fogg Behavior Model Increases Clicks & Sales
Conversion Optimization

How Using the Fogg Behavior Model Increases Clicks & Sales

The concept of convergence can be seen throughout all facets of marketing. Products and services converge with timing to…

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