Patrick Holmes
  • How to Find, Add & Use Negative Keywords to Your Best Advantage

  • Google Tag Manager Triggers: What Are They & When to Use Them for Better Conversion Tracking

  • The End of Facebook Partner Categories: What You Can Do Next

AdWords Advertising

How to Nurture Audiences with Sequential Retargeting on YouTube

Appealing to potential customers through rich media advertisements like YouTube video gives you an excellent opportunity to …

AdWords Advertising

The Do’s and Don’ts of Creating the Best Landing Page Experience

Search advertising accounted for 50% of internet advertising revenue in the first half of 2016 according to IAB Internet …

AdWords Advertising

How to Make Your Ad Copy Pay Off: 5 Things to Consider With Text Ads

People often use search engines like Google to find appealing solutions when faced with specific problems. If your product …

AdWords Advertising

Mobile and Desktop Advertising Strategies Based on User Intent

If you advertise on AdWords or Facebook, both platforms have likely tried to sell you on the power of mobile advertising at …

AdWords Advertising

You’ve Got a Great Brand, Now How Do You Get Better Ad Engagement?

Studies from New York University, the University of Chicago and the University of Wisconsin show that display advertising …

AdWords Advertising

Put Your Best Text Forward with Expanded Text Ads

Your AdWords text ads just became significantly larger, how are you going to bear the weight of this Brobdingnagian …