Patrick Holmes
Conversion Blog

Conversion Blog

The ultimate resource for maximizing your advertising conversions.

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How to Nurture Audiences with Sequential Retargeting on YouTube
Google Ads

How to Nurture Audiences with Sequential Retargeting on YouTube

Appealing to potential customers through rich media advertisements like YouTube video gives you an excellent opportunity to…

The Do’s and Don’ts of Creating the Best Landing Page Experience
Google Ads

The Do’s and Don’ts of Creating the Best Landing Page Experience

Search advertising accounted for 50% of internet advertising revenue in the first half of 2016 according to IAB Internet…

How to Make Your Ad Copy Pay Off: 5 Things to Consider With Text Ads
Google Ads

How to Make Your Ad Copy Pay Off: 5 Things to Consider With Text Ads

People often use search engines like Google to find appealing solutions when faced with specific problems. If your product…

Mobile and Desktop Advertising Strategies Based on User Intent
Google Ads

Mobile and Desktop Advertising Strategies Based on User Intent

If you advertise on Google Ads or Facebook, both platforms have likely tried to sell you on the power of mobile advertising…

You’ve Got a Great Brand, Now How Do You Get Better Ad Engagement?
Google Ads

You’ve Got a Great Brand, Now How Do You Get Better Ad Engagement?

Studies from New York University, the University of Chicago and the University of Wisconsin show that display advertising…

Put Your Best Text Forward with Expanded Text Ads
Google Ads

Put Your Best Text Forward with Expanded Text Ads

Your AdWords text ads just became significantly larger, how are you going to bear the weight of this Brobdingnagian…

Turn More Ad Clicks into Conversions

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