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Conversion Optimization

Head Games: 6 Psychological Triggers That Convert

“What you call ‘love’ was invented by guys like me… to sell Nylons.” Mad Men’s Don Draper summed up the marketing scene of…

AdWords Advertising

4 Mobile PPC Trends You Need to Get In On, Now

After a frenzied day at work, you hop on the train and settle in for the commute home. You check your Facebook feed when…

Conversion Optimization

No Wifi Landing Page? You’re Not Reaching 450M People

After reading a Huffington Post Tech claim that 75% of people say one week without wifi would leave them grumpier than one…

Conversion Optimization

Tips and Tag Management Features that Gain Conversions

One of the best coaches I’ve ever had always used to say, “The will to succeed means nothing without the will to prepare.”…

Conversion Optimization

3 Halloween Marketing Tips that Make Your Landing Page Less Scary

Halloween comes from a 2,000 year-old Celtic festival. People left food and wine on doorsteps to ward off ghosts on the…

Marketing Trends

3 Online Marketing Trends to Watch for Heading into 2016

“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.”…

Conversion Optimization

4 Neuroscience Principles You Should Use on Your Landing Pages

Around Thanksgiving last year, the Internet got really excited over dog brain scans. Neuroscience research confirmed that…

Conversion Optimization

5 Mobile Landing Page Mistakes to Avoid at All Costs

It’s a dark and stormy night. As you hurry down the sidewalk, you notice a billboard advertising a glow-in-the-dark…

Conversion Optimization

What is a Mortgage Landing Page?

As a lending institution, you offer consumers sophisticated financial solutions. From first time home buyers to savvy…

Conversion Optimization

What’s the Difference Between B2B and B2C Landing Pages?

Whether your company is marketing B2B or B2C, your driving goal is to convert the “merely curious” into the “true…