Minta Montalbo
Close

Head Games: 6 Psychological Triggers That Convert

Last updated on October 31, 2016 by Minta Montalbo in Conversion Rate Optimization

“What you call ‘love’ was invented by guys like me… to sell Nylons.” Mad Men’s Don Draper summed up the marketing scene of yesterday, when advertisers told consumers what to buy, where, and in what color. Thanks in large part to technology, today’s consumers now have countless options and unprecedented access to information needed to make their purchasing decisions. Read More >

4 Mobile PPC Trends You Need to Get In On, Now

Last updated on November 8, 2016 by Minta Montalbo in AdWords Advertising, Marketing Trends

After a frenzied day at work, you hop on the train and settle in for the commute home. You check your Facebook feed when suddenly a calendar reminder pops up telling you tomorrow is you and your girlfriend’s anniversary. Panic! You open a browser on your phone and search “fast flower delivery.” There at the top of the results list is an AdWords ad for 2-hour flower delivery, featuring a Call button. You click, place the order, and relax.Read More >

No Wifi Landing Page? You’re Not Reaching 450M People

Last updated on October 10, 2016 by Minta Montalbo in Conversion Rate Optimization

After reading a Huffington Post Tech claim that 75% of people say one week without wifi would leave them grumpier than one week without coffee, your response is: a. Obviously, wifi makes the world go ‘round; b. OMG, I couldn’t go a day without coffee let alone a week. Are these people insane?; c. Is wifi that new Nintendo Wii game? Picked the first one? Congratulations, you’re part of a growing global trend.Read More >

Tips and Tag Management Features that Gain Conversions

Last updated on November 9, 2016 by Minta Montalbo in Conversion Rate Optimization

One of the best coaches I’ve ever had always used to say, “The will to succeed means nothing without the will to prepare.” Now, while we can’t credit him with the quote itself, we can credit him with knowing the secret to succeeding in team sports.Read More >

3 Halloween Marketing Tips that Make Your Landing Page Less Scary

Last updated on November 9, 2016 by Minta Montalbo in Conversion Rate Optimization

Halloween comes from a 2,000 year-old Celtic festival. People left food and wine on doorsteps to ward off ghosts on the evening before the feast (you guessed it, October 31st), and wore masks so the ghosts wouldn’t recognize them.Read More >

3 Online Marketing Trends to Watch for Heading into 2016

Last updated on November 8, 2016 by Minta Montalbo in Marketing Trends

“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.” – Albert Einstein As a business owner you ask, “How do I attract and keep customers?” As a marketer, you seek the best answers to that question. Marketers spend a lot of time looking for the “Next Big Thing.”Read More >

4 Neuroscience Principles You Should Use on Your Landing Pages

Last updated on October 31, 2016 by Minta Montalbo in Conversion Rate Optimization

Around Thanksgiving last year, the Internet got really excited over dog brain scans. Neuroscience research confirmed that dogs really do love their owners. Neuroimaging found the owner’s scent, voice, and eye contact stimulates the reward center in a dog’s brain. Any dog owner will tell you they don’t need neuroscience to know that dogs and people communicate. Brain science, however, does help us understand why it works.Read More >

5 Mobile Landing Page Mistakes to Avoid at All Costs

Last updated on November 9, 2016 by Minta Montalbo in Conversion Rate Optimization

It’s a dark and stormy night. As you hurry down the sidewalk, you notice a billboard advertising a glow-in-the-dark raincoat. You duck into a doorway, whip out your smart phone and enter the web address.Read More >

What is a Mortgage Landing Page?

Last updated on November 9, 2016 by Minta Montalbo in Conversion Rate Optimization

As a lending institution, you offer consumers sophisticated financial solutions. From first time home buyers to savvy interest rate shoppers, you cater to a variety of people with different needs and motivations.Read More >

What’s the Difference Between B2B and B2C Landing Pages?

Last updated on November 9, 2016 by Minta Montalbo in Conversion Rate Optimization

Whether your company is marketing B2B or B2C, your driving goal is to convert the “merely curious” into the “true believer.” The best way to do that is with customized landing pages that capture visitor information. What those pages look like depends on who you are trying to convert and how you define success.Read More >

Sign Up for a 30 Day Free Trial
Join 250,000+ other businesses who rely on Instapage.
Get Started