Advertising
Meta Image Ads Specs
Highlights: Meta image ads come in multiple sizes for Facebook and Instagram, each designed to meet specific goals and…
Landing pages
The Right Way to Optimize Your Homepage for Search Engines
Highlights: Optimize your homepage for more traffic, visibility, and conversions Target keywords that match user intent to…
Landing pages
Google Says These Page Attributes Make a Good Landing Page Experience
Many marketers may not know this, but Google judges every landing page you create and connect to a PPC ad—search and…
Marketing Personalization
What is Customer Segmentation?
Customer segmentation provides brands with critical insights into the specific needs and preferences of different customer…