Why Dynamic Text Replacement Is Not True Post-Click Personalization
Personalization is the buzzword word in digital advertising with many software in the ad tech space boasting…
The Biggest Advertising Automation Trends Every Digital Marketer Must Pay…
Automated technologies are steadily taking over advertising. It is predicted by the year 2023 80% of the advertising…
The Digital Advertiser’s Guide to Showcase Shopping Ads for Best…
In 2017, Google Ads introduced an ad format that helped merchants gain upper funnel visibility and helped users go through…
Facebook Event Response Ads: Your Complete Guide to Getting More Engagement…
Planning an event can be stressful. Promoting one can be just as hectic. Enter Facebook event response ads. With over 2…
Optimization vs Automation: The Differences & Why Advertisers Can’t…
The end goal of all advertising campaigns is business growth. That Facebook campaign you’re running for brand…
The 3 Main Reasons Agencies Should Join a Preferred Partner Program
Widely circulated research rate shows that search ads only convert at a 3.75% rate, which means about 96% of ads…
Enterprise Customers: Ensure Compliance With Lead Bypass
When someone enters their personal information into an online form it means you can begin the lead nurturing process. And…
Agencies Maximize Conversions with the Instapage Preferred Partner Program
Consider the following scenario and see if your digital agency can relate… You set up highly-targeted ad campaigns…