What is Google Ads?
Google Ads is one of the most obvious choices for marketers for paid advertising and promotions. In 2017, Google generated…
13 Smart & Unique Ways to Get More Leads & Nurture Them to Sale
Marketers are always hunting for ways to increase business growth and asking themselves questions how to do better and be…
The Instapage Fall 2018 Events Calendar: Where to Find Us
Back in March, we announced a few 2018 events Instapage was attending and/or speak about post-click optimization. The…
New Data for Agencies: Return on Ad Spend Still Too Low for Clients
Creating, launching, and managing profitable paid advertising campaigns is a task that requires not only advertising savvy…
How Agencies Can Use PCO for Clients to Maximize Conversions and Revenue
If your agency isn’t using PCO, you could be sabotaging your client’s ad campaigns (and your campaigns, too).…
How to Use Peer to Peer Marketing with Account-Based Strategies
Peer to peer marketing (P2P) and account-based marketing (ABM) are both forms of targeting and reaching potential…
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Maximizing Brand Exposure with the YouTube Masthead [Examples]
The YouTube Masthead is living proof that marketers are still taking advantage of outbound marketing tactics. A YouTube…
25 Advertising Metrics All Digital Marketers Need to Be Tracking
Whether you’re running paid ads on Google and Facebook or creating email post-click landing page campaigns, without…