Erin Sagin

3 Ways to Make the Most of AdWords Customer Match

Last updated on June 9, 2016 by Erin Sagin in AdWords Advertising

Scoring an email address is a slam dunk for marketers. We do everything in our power to convince prospects to fork over their emails — from gating our whitepapers to offering blog subscriptions to requiring webinar registration. Once we’ve obtained this precious information, we enroll prospects in lengthy email nurturing programs, flooding them with informationRead More >

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