Emma Franks

Snapchat Ads: The Comprehensive Guide with Ad Specs, Targeting, Examples & More

Best Practices for Email Subject Line Emojis to Maximize Campaign Results

LinkedIn Ads vs. Facebook Ads: Which Platform Should You Use?

Advertising

Using Custom Intent Audiences for YouTube and Display [Data]

There has been a notable shift in digital marketing strategy over the past few years. Priority has moved from showing ads …

A/B Split Testing

A Look Inside AdWords Smart Bidding & Automated Bidding Strategies

You’ve worked hard to create a stellar website. You’ve built quality AdWords campaigns and used experiments to …

Google Ads

Google Tag Manager Triggers: What Are They & When to Use Them for Better …

As a digital marketer, the value you can provide is directly tied to your ability to track success. Whether on the paid or …

Google Ads

How to Run Split Landing Page Tests with AdWords Campaign Experiments

At the end of August 2017, Google announced a change to the ad rotation options in AdWords campaign experiments. Settings …

Advertising

What You Need to Know to Start Using Google Ad Customizers

Although Google ad customizers have been around a few years, the introduction of user-friendly “IF” customizers …

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