Emma Franks
Conversion Blog

Conversion Blog

The ultimate resource for maximizing your advertising conversions.

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Using Custom Intent Audiences for YouTube and Display [Data]
Advertising

Using Custom Intent Audiences for YouTube and Display [Data]

There has been a notable shift in digital marketing strategy over the past few years. Priority has moved from showing ads…

A Look Inside AdWords Smart Bidding & Automated Bidding Strategies
Post-Click Automation

A Look Inside AdWords Smart Bidding & Automated Bidding Strategies

You’ve worked hard to create a stellar website. You’ve built quality AdWords campaigns and used experiments to…

Google Tag Manager Triggers: What Are They & When to Use Them for Better…
Google Ads

Google Tag Manager Triggers: What Are They & When to Use Them for Better…

As a digital marketer, the value you can provide is directly tied to your ability to track success. Whether on the paid or…

How to Run Split Landing Page Tests with AdWords Campaign Experiments
Google Ads

How to Run Split Landing Page Tests with AdWords Campaign Experiments

At the end of August 2017, Google announced a change to the ad rotation options in AdWords campaign experiments. Settings…

What You Need to Know to Start Using Google Ad Customizers
Advertising

What You Need to Know to Start Using Google Ad Customizers

Although Google ad customizers have been around a few years, the introduction of user-friendly “IF” customizers…

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