Alex Birkett
  • The 6 Main Triggers in Emotional Advertising and How They Apply to Landing Pages

  • Build a Foundation of Trust by Avoiding These 12 Client Onboarding Mistakes

  • 4 Business Collaboration Trends That Are Changing the Way We Do Business

Conversion Optimization

Buyer Personas: How to Avoid Creating Someone Who’s Not Really There

Customer personas (user personas, buyer personas — whatever you call them) are more than just a marketing buzzword if you…

A/B Split Testing

6 A/B Testing Myths: How This Misinformation Is Messing with Your Results

A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong, you still may be…