Alex Birkett
  • The Amazon Ad Blitz: How Amazon Is Conquering the Advertising World

  • 4 Steps You Should Be Taking to Optimize Your Ad Landing Pages for Conversions

  • The State of Mobile Conversions Report Is Here! How Do You Compare?

Conversion Optimization

Buyer Personas: How to Avoid Creating Someone Who’s Not Really There

Customer personas (user personas, buyer personas — whatever you call them) are more than just a marketing buzzword if …

A/B Split Testing

6 A/B Testing Myths: How This Misinformation Is Messing with Your Results

A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong, …