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Conversion Optimization
Buyer Personas: How to Avoid Creating Someone Who’s Not Really There
Customer personas (user personas, buyer personas — whatever you call them) are more than just a marketing buzzword if …
by Alex Birkett
A/B Split Testing
6 A/B Testing Myths: How This Misinformation Is Messing with Your Results
A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong, …