Alex Birkett
  • How to Increase CTR on Your Content: Trustworthy Links

  • Create Higher Converting Ads by Following These 5 Ad Optimization Levels

  • 25 of the Best Landing Page Examples from Top Companies to Inspire Your Next Campaign

Conversion Optimization

Buyer Personas: How to Avoid Creating Someone Who’s Not Really There

Customer personas (user personas, buyer personas — whatever you call them) are more than just a marketing buzzword if …

A/B Split Testing

6 A/B Testing Myths: How This Misinformation Is Messing with Your Results

A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong, …