Alex Birkett
  • User-Generated Content: Why It's Effective and How to Use It in Your Marketing Campaigns

  • Start Here: The Most Comprehensive Lead Capture Guide Available

  • Before You Design: 15 Lead Magnet Landing Page Examples to Review

Conversion Optimization

Buyer Personas: How to Avoid Creating Someone Who’s Not Really There

Customer personas (user personas, buyer personas — whatever you call them) are more than just a marketing buzzword if…

A/B Split Testing

6 A/B Testing Myths: How This Misinformation Is Messing with Your Results

A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong,…