Alex Birkett
  • 15 Examples of the Best Facebook Ads to Help You Stand Out From the Crowd

  • A Landing Page Guide Like Never Before: Everything You Need to Increase Conversions

  • How Slack‚Äôs Landing Pages Help Power Their Unbelievable Growth

Conversion Optimization

Buyer Personas: How to Avoid Creating Someone Who’s Not Really There

Customer personas (user personas, buyer personas — whatever you call them) are more than just a marketing buzzword if…

A/B Split Testing

6 A/B Testing Myths: How This Misinformation Is Messing with Your Results

A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong,…