Conversion Optimization
The 2019 Digital Marketer’s Complete Guide to Ecommerce Personalization
Despite many consumers wanting and expecting more relevant and personalized experiences, a recent study by Pure360 suggests …
by Alex Birkett
Conversion Optimization
Buyer Personas: How to Avoid Creating Someone Who’s Not Really There
Customer personas (user personas, buyer personas — whatever you call them) are more than just a marketing buzzword if …
A/B Split Testing
6 A/B Testing Myths: How This Misinformation Is Messing with Your Results
A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong, …