Alex Birkett

Buyer Personas: How to Avoid Creating Someone Who’s Not Really There

Last updated on March 10, 2017 by Alex Birkett in Conversion Rate Optimization

Customer personas (user personas, buyer personas — whatever you call them) are more than just a marketing buzzword if you do them right. The problem is, most of the information out there on building customer personas is incomplete at best, and misleading or incorrect at worst. The value of buyer personas in marketing This articleRead More >

6 A/B Testing Myths: How This Misinformation Is Messing with Your Results

Last updated on December 30, 2016 by Alex Birkett in A/B Split Testing

A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong, you still may be wasting a ton of time and resources. Even with the increasing ubiquity of A/B testing, there are still many myths around the subject, some of which are quite common. To really derive valueRead More >

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