Alex Birkett

5 of the Best Ways Agencies Collaborate with Clients & Other Agencies

The 3 Benefits and 8 Best Practices of AMP Stories to Maximize Engagement

Best Practices to Get Customers to Call You Now with Call-Only Ads

Conversion Optimization

The 2019 Digital Marketer’s Complete Guide to Ecommerce Personalization

Despite many consumers wanting and expecting more relevant and personalized experiences, a recent study by Pure360 suggests …

Conversion Optimization

Buyer Personas: How to Avoid Creating Someone Who’s Not Really There

Customer personas (user personas, buyer personas — whatever you call them) are more than just a marketing buzzword if …

A/B Split Testing

6 A/B Testing Myths: How This Misinformation Is Messing with Your Results

A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong, …

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