Alex Birkett
Conversion Blog

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The ultimate resource for maximizing your advertising conversions.

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The 2019 Digital Marketer’s Complete Guide to Ecommerce Personalization
Ecommerce

The 2019 Digital Marketer’s Complete Guide to Ecommerce Personalization

Despite many consumers wanting and expecting more relevant and personalized experiences, a recent study by Pure360 suggests…

Buyer Personas: How to Avoid Creating Someone Who’s Not Really There
Conversion Optimization

Buyer Personas: How to Avoid Creating Someone Who’s Not Really There

Customer personas (user personas, buyer personas — whatever you call them) are more than just a marketing buzzword if…

6 A/B Testing Myths: How This Misinformation Is Messing with Your Results
A/B Split Testing

6 A/B Testing Myths: How This Misinformation Is Messing with Your Results

A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong,…

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