What Tools Do I Need to Get Started? - Instapage Marketing Guide

What is A/B Testing?

Chapter 6

What Tools Do I Need to Get Started?

Before you get started A/B testing, ensure efficiency by investing in professional software. With Instapage, you can create landing pages to A/B test in minutes. Then, with the help of the industry’s most advanced analytics dashboard and start A/B testing today, you can track metrics more accurately than ever before.

Choose from countless professional templates, click to edit any page element, and customize fully to your branding specifications:

Landing Page Templates on Instapage

With one click, create a variation to test. Then, manage each with a simple drop-down menu with four options: Duplicate, Pause, Transfer, Delete:

Create Landing Page Variation

    1. Duplicate: copy a specific variation when creating a new test
    2. Pause: temporarily prevent page visitors from seeing this variation (all stats are saved)
    3. Transfer: transfer the variation to another landing page
    4. Delete: remove a variation completely (all optimization stats will be deleted)

Once you begin your test, use the industry’s most advanced analytics dashboard to track key performance metrics, like:

    Unique visitors: the number of unique visitors that have viewed a particular landing page variation.
    Unique conversions: the number of visitors who have filled out a form or clicked a CTA button on a variation.
    Conversion Rate: the percentage of visitors that turned into a conversion on a particular page variation.
    Improvement: the difference between the conversion rate tested against the control version and variation A.

View your results on easy-to-read graphs that compare conversion rate over time and unique visitors, and even adjust display rate percentages and baselines straight from the dashboard.

Instapage Conversion Rate Graph

Instapage Conversion Rate Chart
Create a professional landing page and get started get started A/B testing like the pros today.

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