Discover how to use A/B testing to boost your landing page conversion rate.
Learn what testable landing page elements have an impact on your conversion rate.
Find out if you’re ready to start A/B testing, or if your time would be better spent optimizing other aspects of your campaign.
From beginning to end, learn the step-by-step process the best optimizers use to A/B test.
In this section, find out why the results of your test might not be as valuable as you think, and learn ways to prevent outside factors from poisoning your data.Read Chapter