What is A/B Testing?

Why should you read this guide?

Last updated on November 7, 2016
Learn how to take the guesswork out of landing page conversion optimization
Find out the correct way to conduct A/B tests by fulfilling some prerequisites. Discover what those are and perform your tests the right way
Understand the complete A/B testing process with the help of actual landing page case studies, and see how you can increase conversions
Realize that not all A/B testing tools are created equal. Find out which testing method suits your marketing needs the best
Choose a Chapter
chapter 1

A/B Testing Overview

This chapter discusses the basics of A/B testing and how it allows you to statistically prove which combination of landing page elements is most successful at converting visitors into leads.
chapter 2

What are the Prerequisites of A/B Testing?

The six A/B testing prerequisites are explained and why they should be completed for your tests to be successful.
chapter 3

What is the A/B Testing Process?

The A/B testing process is broken down into four steps, with a focus on how to correctly interpret your testing results.
chapter 4

A/B Testing Best Practices

Three best practices, seven major mistakes, and eight page elements you should be testing are all discussed here using real A/B testing case studies.
chapter 5

Advanced Guide to A/B Testing

This chapter explains the differences between multivariate testing and A/B testing. The chapter also highlights the pros and cons of each testing methodology and when to use each method.
chapter 6

What Tools Do I Need?

The success of your A/B tests depends on the tool you are using. This chapter discusses different A/B testing tools you can use, screenshots of a testing analytics dashboard, and how to interpret the data.