Read about landing page best practices that allow you to create pages that persuade visitors to convert into customers
Discover how you can use psychology to your advantage and fulfill your landing page goals
Learn how to design each landing page element so that it accomplishes your conversion goals
Find out how to optimize the pre-click and post-click marketing experience for your landing page visitors
Psychology plays an integral role in landing page design. With psychology on your side, you can design landing page elements that persuade visitors to complete your conversion goal. The chapter discusses Robert Cialdini’s principles of persuasion as well as cognitive biases to give you the psychological perspective on landing page design best practices.Read Chapter
Is the “fold” really important? The chapter gives you insights into where you need to place individual elements on your landing pages to maximize your conversion rates. In addition to discussing the importance of the page fold, the chapter also highlights the F and Z page patterns and the role conversion friction plays on your pages.Read Chapter
The primary goal of all landing pages is to get a click on the call-to-action button. White space is an important design tool that directs your visitors’ attention toward the button. This chapter defines what white space is and how to utilize it best for landing page design.Read Chapter
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