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Optimization vs Automation: The Differences & Why Advertisers Can’t…
Post-Click Automation

Optimization vs Automation: The Differences & Why Advertisers Can’t…

The end goal of all advertising campaigns is business growth. That Facebook campaign you’re running for brand…

60 Software Automation Statistics Every Digital Advertiser Must Keep in Mind…
Post-Click Automation

60 Software Automation Statistics Every Digital Advertiser Must Keep in Mind…

Automation is no longer the future — it’s here now. It’s here to offer incredible value to your business;…

How Square Creates Segmented & Personalized Post-Click Experiences
Post-Click Automation

How Square Creates Segmented & Personalized Post-Click Experiences

Geo-targeting, smart bidding, ad scheduling, and targeting audiences by browser and device types — these are just a…

What Is Post-Click Automation & Why Digital Advertisers Must Start Using It
Post-Click Automation

What Is Post-Click Automation & Why Digital Advertisers Must Start Using It

It’s a well-known statistic but worth repeating: More than 96% of ad clicks do not convert. That’s a massive…

The 5 Biggest Reasons Your Digital Agency Must Embrace Automation
Post-Click Automation

The 5 Biggest Reasons Your Digital Agency Must Embrace Automation

It’s no secret that automation can offer incredible value to agencies day-to-day. But, with daily tasks and imminent…

The 7 Types of Automated Bidding Strategies & When to Use Each One
Post-Click Automation

The 7 Types of Automated Bidding Strategies & When to Use Each One

Google Ads automated bidding, Smart Bidding, manual bidding — the number of available bidding options available seems…

A Look Inside AdWords Smart Bidding & Automated Bidding Strategies
Post-Click Automation

A Look Inside AdWords Smart Bidding & Automated Bidding Strategies

You’ve worked hard to create a stellar website. You’ve built quality AdWords campaigns and used experiments to…

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