Marketing Personalization

Comparing Facebook Ads vs. Google Ads: Which Platform is Best?

22 of the Best Marketing Vendors Available to Build Your Tech Stack

The 7 Types of Automated Bidding Strategies & When to Use Each One

Lead Generation

Tips from the Pros: How to Personalize Emails to Get Your Highest Results

It is a known fact that email marketing is the best channel when it comes to generating ROI. In fact, 89% of the marketers …

Marketing Personalization

The Power of Market Segmentation & Why All Your Campaigns Need It

Before sophisticated marketing and advertising technologies existed, the “spray and pray” method used to be all …

Conversion Optimization

How to Use Peer to Peer Marketing with Account-Based Strategies

Peer to peer marketing (P2P) and account-based marketing (ABM) are both forms of targeting and reaching potential …


The Post-Click Optimization Infographic for All Digital Marketers

It is an unfortunate reality that digital marketers don’t optimize the post-click stage in their online campaigns. If …


Post-Click Optimization Q&A with Instapage Founder, Tyson Quick

Digital marketers are well-versed in pre-click strategies to optimize their campaigns. PPC ad headlines, search ad …

Marketing Personalization

What is Personalized Marketing & How Can You Excel at It? [Examples]

Personalization has changed marketing from the bottom up, improving the customer experience, and, in turn, making …

Lead Generation

How to Use Dynamic Content in Emails for Higher Engagement

Email marketers take pride being associated with one of the successful marketing channels with 81% customer retention. This …

Lead Generation

Marketing Optimization Opportunities: What’s Missing in Your Campaigns? …

When marketers optimize, many times it’s with blinders on. Email copy tweaked to boost click-to-open rate. A social …


Maximize Your Ad Spend ROI with Post-Click Optimization

There are a lot of requirements you must pass to have your ad published on search engines and social media networks. This …

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