Defining Behavioral Segmentation with 7 Examples from Marketing Campaigns
Marketing segmentation has always been important. Yet, only 33% of companies using it say they find it significantly …
by Stephanie Mialki
What Is Demographic Segmentation & Why Is It Necessary for Marketing …
A single marketing campaign isn’t likely to appeal to everyone. What interests a single, 18-year-old college freshman …
Tips from the Pros: How to Personalize Emails to Get Your Highest Results
It is a known fact that email marketing is the best channel when it comes to generating ROI. In fact, 89% of the marketers …
by Kevin George
The Power of Market Segmentation & Why All Your Campaigns Need It
Before sophisticated marketing and advertising technologies existed, the “spray and pray” method used to be all …
How to Use Peer to Peer Marketing with Account-Based Strategies
Peer to peer marketing (P2P) and account-based marketing (ABM) are both forms of targeting and reaching potential …
by Fahad Muhammad
The Post-Click Optimization Infographic for All Digital Marketers
It is an unfortunate reality that digital marketers don’t optimize the post-click stage in their online campaigns. If …
by Brandon Weaver
Post-Click Optimization Q&A with Instapage Founder, Tyson Quick
Digital marketers are well-versed in pre-click strategies to optimize their campaigns. PPC ad headlines, search ad …
What is Personalized Marketing & How Can You Excel at It? [Examples]
Personalization has changed marketing from the bottom up, improving the customer experience, and, in turn, making …
by Tyson Quick
How to Use Dynamic Content in Emails for Higher Engagement
Email marketers take pride being associated with one of the successful marketing channels with 81% customer retention. This …
Marketing Optimization Opportunities: What’s Missing in Your Campaigns? …
When marketers optimize, many times it’s with blinders on. Email copy tweaked to boost click-to-open rate. A social …
by Ted Vrountas