The Marketing Method Blog

The Marketing Method Blog

Grow your business and take charge of your digital campaign results with insights from marketing experts

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Defining Behavioral Segmentation with 7 Examples
Marketing Personalization

Defining Behavioral Segmentation with 7 Examples

Marketing segmentation for most brands relies solely on traditional approaches, such as geographical and demographic…

How Brand Storytelling Boosts Lifetime Customer Value
Conversion Optimization

How Brand Storytelling Boosts Lifetime Customer Value

The best brands in the world tell rich stories that speak to the basic human need to belong. Brands like Nike or…

Psychographic Segmentation: The Variables Involved to Get to Know Your…
Marketing Personalization

Psychographic Segmentation: The Variables Involved to Get to Know Your…

Today’s experienced marketers know how important market segmentation is for discovering and engaging with prospects…

What is Demographic Segmentation with 5 Examples
Marketing Personalization

What is Demographic Segmentation with 5 Examples

A single marketing campaign isn’t likely to appeal to everyone. What interests a single, 18-year-old college freshman…

Tutorial: Scale landing page personalization with Instapage
Marketing Personalization

Tutorial: Scale landing page personalization with Instapage

Many marketers today look to landing pages to capture attention and create consistency for customers. This can prove costly…

4 Ways Daily Harvest Increases Signups with Landing Pages
Landing Page Examples

4 Ways Daily Harvest Increases Signups with Landing Pages

Countless healthy food subscriptions exist in which a customer can provide their information, make a payment, and a box of…

5 Ways Chime is Disrupting Financial Services with Unique Landing Pages
Landing Page Examples

5 Ways Chime is Disrupting Financial Services with Unique Landing Pages

With nearly 5,000 FDIC-insured commercial banks in the United States alone, it’s essential for any bank to know…

How LendingTree is Disrupting Online Lending with Landing Pages
Landing Page Examples

How LendingTree is Disrupting Online Lending with Landing Pages

LendingTree is an online loan marketplace with one of the largest networks of lenders in the country. Since the brand…

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