How to Apply Geographic Segmentation in Campaigns
People in different locations display distinct characteristics and have unique wants and needs. This is why marketers use…
The Importance of Personalization in EdTech Landing Pages
As technology continues to transform the education landscape, it becomes increasingly vital for companies in the edtech…
Ideal Customer Profile: Unlocking Its Power to Boost Your Marketing Strategy
From product development to marketing, the guiding light for your long-term strategy should be your “ideal…
Defining Behavioral Segmentation with 7 Examples
Marketing segmentation for most brands relies solely on traditional approaches, such as geographical and demographic…
How Brand Storytelling Boosts Lifetime Customer Value
The best brands in the world tell rich stories that speak to the basic human need to belong. Brands like Nike or…
Psychographic Segmentation: The Variables Involved to Get to Know Your…
Today’s experienced marketers know how important market segmentation is for discovering and engaging with prospects…
What is Demographic Segmentation with 5 Examples
A single marketing campaign isn’t likely to appeal to everyone. What interests a single, 18-year-old college freshman…
Tutorial: Scale Landing Page Personalization with Instapage
Many marketers today look to landing pages to capture attention and create consistency for customers. This can prove costly…
