The 3 Components & 4 Best Practices to Creating a Personalized Video …
Every experienced marketer knows that video is one of the top advertising methods to master today. Take it a step further …
by Stephanie Mialki
The Personalization Infographic Your Digital Marketing Team Needs to See
The term “personalization” may be a buzzword to most digital marketers and advertisers, but it’s more …
by Brandon Weaver
Defining Mobile Personalization & How to Capitalize on it for Maximum …
It is widely known that personalization is key to any marketing campaign because it puts the consumer at the center of your …
The Key Difference Between Omnichannel Personalization & Multichannel …
Today, simply recognizing your customer is no longer enough. You need to know them, wherever they are, whenever they are in …
by Ted Vrountas
Hyper-Personalized Marketing: How to Do It Right with 3 Examples to Prove It
An outstanding 98% of marketers agree that personalization helps improve customer relationships, with 74% claiming it has a …
Personalized Experiences vs A/B Testing: Different, But Better Together
At Instapage, we get a lot of questions regarding the difference between A/B testing and personalization. And it’s …
by Nicolai Doreng-Stearns
Doing Personalization in Retail Correctly: Best Practices & Examples from …
According to research from Epsilon, 90% of consumers find personalized experiences appealing, and 80% say they’re …
Recapping the Instapage Personalization Webinar: Maximizing Conversions with …
Today’s online users expect a highly personalized experience, and digital marketers must be able to provide it for …
by Ginny Tonkin
How Much Personalization Is Still Possible in the Post-GDPR Era?
“Did the GDPR kill personalization?” Susan Lahey asked in a blog post for Zendesk. And she wasn’t the …
Comparing Instapage vs. Optimizely: How Personalization Is Different with Each …
Personalization is such a buzz word in digital marketing and advertising that it can be difficult to know what to …
by Tyson Quick