Advertising & Marketing Personalization - Instapage Blog

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Ideal Customer Profiles: How They Differ from Buyer Personas & How…
Marketing Personalization

Ideal Customer Profiles: How They Differ from Buyer Personas & How…

From product development to marketing, there’s only one thing that should be guiding your long-term strategy:…

How Square Creates Segmented & Personalized Post-Click Experiences
Post-Click Automation

How Square Creates Segmented & Personalized Post-Click Experiences

Geo-targeting, smart bidding, ad scheduling, and targeting audiences by browser and device types — these are just a…

How to Create Personalized Video Experiences Using CRM & Facebook Data
Marketing Personalization

How to Create Personalized Video Experiences Using CRM & Facebook Data

Every business owner wants to maximize conversions, and social media advertising is one of the most effective ways to…

What Is Post-Click Automation & Why Digital Advertisers Must Start Using It
Post-Click Automation

What Is Post-Click Automation & Why Digital Advertisers Must Start Using It

It’s a well-known statistic but worth repeating: More than 96% of ad clicks do not convert. That’s a massive…

68 Personalization Statistics Every Digital Advertiser Must Keep in Mind
Advertising

68 Personalization Statistics Every Digital Advertiser Must Keep in Mind

By now, if you’re not using personalization to your advantage, you’re in the minority. Advertisers from…

How the Instapage Team Uses the Platform to Create Unique Post-Click…
Instapage Updates

How the Instapage Team Uses the Platform to Create Unique Post-Click…

Our team is often asked by prospects and customers how we use Instapage for our own campaigns. From personalization, AMP,…

B2B Personalization: What It Is & How to Execute It Effectively
Marketing Personalization

B2B Personalization: What It Is & How to Execute It Effectively

In such a data-driven world, consumers now expect highly personalized experiences tailored to them. In response,…

The 3 Components & 4 Best Practices to Creating a Personalized Video…
Marketing Personalization

The 3 Components & 4 Best Practices to Creating a Personalized Video…

Every experienced marketer knows that video is one of the top advertising methods to master today. Take it a step further…

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