Marketing Personalization

What are the Pros & Cons of Long-Term Contracts and When Should Agencies Use Them?

4 Upsell Landing Page Examples That Show Advertisers How to Generate More Revenue

Everything You Should Know About Google Ads Removing the Average Position Metric

Marketing Personalization

Recapping the Instapage Personalization Webinar: Maximizing Conversions with …

Today’s online users expect a highly personalized experience, and digital marketers must be able to provide it for …

Marketing Personalization

How Much Personalization Is Still Possible in the Post-GDPR Era?

“Did the GDPR kill personalization?” Susan Lahey asked in a blog post for Zendesk. And she wasn’t the …

Instapage Updates

Comparing Instapage vs. Optimizely: How Personalization Is Different with Each …

Personalization is such a buzz word in digital marketing and advertising that it can be difficult to know what to …

Marketing Personalization

Psychographic Segmentation: The Variables Involved to Get to Know Your …

Today’s experienced marketers know how important customer segmentation is for discovering and engaging with prospects …

Google Ads

Closed Loop Q&A: Personalization, Machine Learning & How to Maximize …

You may recall the Q&A with Elite SEM back in January where they discussed Google and Facebook Ads tactics advertisers …

Marketing Personalization

The Prerequisites for Post-Click Personalization to Maximize All Your Campaign …

Businesses everywhere are discovering their personalization efforts aren’t cutting it — not because they have …

Marketing Personalization

What Is Geographic Segmentation & How Can You Apply It in Campaigns?

Since people in different locations are bound to display different characteristics and have a variety of wants and needs, …

Conversion Optimization

The 7 Best Ways Cross-Channel Messaging Can Create a Great Post-Signup …

In a world where marketers care about the customer journey “from click to revenue,” there’s still too …

Conversion Optimization

The 2019 Digital Marketer’s Complete Guide to Ecommerce Personalization

Despite many consumers wanting and expecting more relevant and personalized experiences, a recent study by Pure360 suggests …

Instapage Updates

The 2019 Personalization Guide That Every Digital Marketer Should Review Right …

If you look back at what used to pass for personalization, you may find yourself stifling a laugh. Imagine, this ad once …

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