What is YouTube Display Advertising & How to Create a Great Ad
YouTube display advertising is a necessary part of nearly every business’s marketing strategy. However, with a user…
Know Before You Spend: The Best Digital Advertising Channels
Conventional advertising techniques like newspaper ads and direct mail flyers may have proven successful in years past, but…
Why People-Based Marketing is the Next Must-Have Strategy for Lead Generation
Traditionally, marketing involved one of two approaches. The first was to broadcast your message far and wide so that your…
All-In-One Marketing Software Isn’t Always Your Best Option
In the world of marketing, one of those critical business decisions is what type of marketing software your large…
How to Write Landing Page Copy That Speaks to Your Audience
Since you’re reading this on the internet, I’m going to go out on a limb and guess you’ve come across a…
How to Use Customer Journey Mapping in Your Marketing Strategy
.A marketer’s primary focus is to predict and influence customer behavior. Every buyer persona you create, every ad…
10 Transactional Email Examples to Help You Sell, Upsell & Boost Engagement
Email marketing is a tricky trade, but the payoffs can be huge. Through the shift from outbound to inbound marketing, email…
How to Create a Lead Generation Email Course in 5 Steps
One of the best ways to attract and convert new customers for your business is to educate them. No one likes to be sold to,…
