5 Key Digital Advertising Trends You Need to Implement in 2023
AI, influencer marketing, short-form videos—these are just a few of the digital advertising trends marketers are…
What is Retargeting? Everything You Need to Achieve Greater ROI
Retargeting allows you to keep your brand in front of your potential customers after they have left your…
YouTube TrueView ads: What are they & why use them?
The splintered digital marketplace has been both a blessing and a curse for marketers crafting strategies to best engage…
How to Maximize Ecommerce Lead Generation Campaigns with Interactive Content…
Ecommerce offers are everywhere and your target customer base is likely barraged by emails each day. Your job is to capture…
4 Best Tips to Personalize Emails Beyond First Name
In the digital age, marketing emails can sometimes look like a commodity because they mostly lack a unique character.…
The 3 Best Ways to Create a Scalable ABM Strategy to Generate Maximum Results
The B2B data landscape has changed — and marketing is changing with it. Account-based marketing – fueled by new…
How to Use Consumers’ Purchase Intent to Generate Sales
Every advertiser knows that campaign success hinges on knowing your audience well. Things like their age, gender, marital…
Best Practices for Email Subject Line Emojis to Maximize Campaign Results
Emoji usage has multiplied over the past several years, leading to the use of email subject line emojis. The first emojis…
