Lead Generation - Instapage Blog
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Facebook Advertising

How to Use Facebook Retargeting to Create Qualified Leads Consistently

Whether you’ve been in business for 2 months or 20 years, consistently generating new leads is essential for …

AdWords Advertising

What You Should Know About YouTube Display Advertising & How to Create a …

Daily, one third of all people on the internet watch billions of hours of video on YouTube, amassing billions upon billions …

AdWords Advertising

Know Before You Spend: The Best Digital Advertising Channels

Conventional advertising techniques like newspaper ads and direct mail flyers may have proven successful in years past, but …

Lead Generation

Why People-Based Marketing Is the Next Must-Have Strategy for Lead Generation

Traditionally, marketing involved one of two approaches. The first was to broadcast your message far and wide so that your …

Lead Generation

Why All-In-One Marketing Software Isn’t Always Your Best Option

In the world of marketing, one of those critical business decisions is what type of marketing software your large …

Conversion Optimization

How to Write Landing Page Copy That Speaks to Your Audience

Since you’re reading this on the internet, I’m going to go out on a limb and guess you’ve come across a …

Advertising

How to Incorporate Customer Journey Mapping Into Your Marketing Strategy

A marketer’s primary focus is to predict and influence customer behavior. Every buyer persona you create, every ad …

Conversion Optimization

Retargeting 101: Everything You Need to Get Started and Achieve Greater ROI

For marketers, there may be no scarier statistic than this: 96% of visitors that come to your website are not ready to buy. …

Lead Generation

YouTube TrueView Ads: What are They & Why Use Them?

The splintered digital marketplace has been both a blessing and a curse for marketers crafting strategies to best engage …

Advertising

10 Transactional Email Examples to Help You Sell, Upsell & Boost Engagement

Email marketing is a tricky trade, but the payoffs can be huge. Through the shift from outbound to inbound marketing, email …