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How to Use Consumers’ Purchase Intent to Generate Leads & Sales
Lead Generation

How to Use Consumers’ Purchase Intent to Generate Leads & Sales

Every advertiser knows that campaign success hinges on knowing your audience well. Things like their age, gender, marital…

The Top 5 Email Design Trends to Pay Attention to in 2019 [Infographic]
Lead Generation

The Top 5 Email Design Trends to Pay Attention to in 2019 [Infographic]

Email marketing has fostered several different trends like dynamic content, gamification, typography, and rich media in…

Best Practices for Email Subject Line Emojis to Maximize Campaign Results
Conversion Optimization

Best Practices for Email Subject Line Emojis to Maximize Campaign Results

Emoji usage has multiplied over the past several years, leading to the use of email subject line emojis. The first emojis…

Heat Maps 101: The Complete Digital Marketer’s Guide to More Conversions
Conversion Optimization

Heat Maps 101: The Complete Digital Marketer’s Guide to More Conversions

post-click landing pages are powerful marketing persuasion tools. When optimized properly, the combination of page elements…

What is Ecommerce Marketing and How Do Brands Use These 5 Proven Strategies?
Lead Generation

What is Ecommerce Marketing and How Do Brands Use These 5 Proven Strategies?

When you Google “diamond necklace,” you’ll see everything from a sterling silver necklace with a diamond…

3 Ways to Use Direct Mail Postcards with Landing Pages
Conversion Optimization

3 Ways to Use Direct Mail Postcards with Landing Pages

A spike in unsubscribes. Sagging open rates. Diminishing returns on each email you send. These signs of email fatigue…

Get the Most Out of Your Ecommerce Email Marketing with These 5 Tips
Conversion Optimization

Get the Most Out of Your Ecommerce Email Marketing with These 5 Tips

You’ve created the perfect ecommerce post-click landing page for your online store. You’re collecting…

How to Use Hashtags Successfully on All Major Social Platforms
Conversion Optimization

How to Use Hashtags Successfully on All Major Social Platforms

To promote your brand on social media, you have to know how to use hashtags. The hash symbol, once known as the pound sign,…

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