Lead Generation - Instapage Blog
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Conversion Optimization

Retargeting 101: Everything You Need to Get Started and Achieve Greater ROI

For marketers, there may be no scarier statistic than this: 96% of visitors that come to your website are not ready to buy. …

Lead Generation

YouTube TrueView Ads: What are They & Why Use Them?

The splintered digital marketplace has been both a blessing and a curse for marketers crafting strategies to best engage …

Lead Generation

How to Create a Lead Generation Email Course in 5 Steps

One of the best ways to attract and convert new customers for your business is to educate them. No one likes to be sold to, …

Lead Generation

Gmail Sponsored Promotions: Reach Your Prospects Without an Email List

The closest a digital marketer can get to being inside their customers’ heads without a survey or a degree in …

Lead Generation

Rank Higher: Q&A with Instapage SEO Manager Chris Granwehr

SEO is a demanding and complex industry. Either search engines can find your website, or they can’t. An SEO Manager …

Lead Generation

Why Programmatic Advertising May Be the Future of Media Buying

Have you ever sent someone a fax from the beach? “You will,” claimed a 1993 ad campaign from AT&T. It was …

Conversion Optimization

What is Gated Content and How to Leverage It for Lead Generation

It’s one of the most frequently asked questions marketers ask themselves once they finish producing a piece of …

Lead Generation

Put Your Knowledge to Use: Marketing Your Brand on Quora to Drive Landing Page …

Ask and you shall receive. And then you’ll receive some more, and at the end of it all, you’ll learn something …

Lead Generation

Cross-Channel Marketing: Reach Your Customers Where They Are

According to a report from Accenture, 87% of Americans use a second screen device while watching TV. Google also reports …

Lead Generation

YouTube Live Video Streaming: The Advantages Over Facebook Live

First, it was Periscope and the now defunct Meerkat. Next the bigger players joined, including Snapchat, Facebook, and …