Lead Generation - Instapage Blog

7 of the Best Mobile Ad Platforms Used by Modern Digital Marketers

AMP vs. Facebook Instant Articles: The Pros, Cons & Why Advertisers Prefer AMP

Tips from the Pros: How to Personalize Emails to Get Your Highest Results

Lead Generation

Tips from the Pros: How to Personalize Emails to Get Your Highest Results

It is a known fact that email marketing is the best channel when it comes to generating ROI. In fact, 89% of the marketers …

Conversion Optimization

The HubSpot Webinar Recap: Using Chatbots in Demand Gen Campaigns

Chatbots are quickly becoming the next big thing in lead generation for the simple fact that people seek immediacy with …


Maximizing Brand Exposure with the YouTube Masthead [Examples]

The YouTube Masthead is living proof that marketers are still taking advantage of outbound marketing tactics. A YouTube …


Mid Roll Ads: What are They & How Can You Use Them Most Effectively?

While watching videos on YouTube or Facebook, you likely came across mid roll ads at one point or another. Maybe you were …

Lead Generation

MQL vs. SQL: What is the Difference & When Should You Pass Leads to Sales?

MQL vs. SQL is a common area of disagreement between marketing and sales. However, this is an issue that needs to be …


What is Post-Click Optimization and How to Use it to Maximize Conversions

Digital advertisers continue to suffer massive losses every year — about 97% of marketing budgets go to waste because …

Conversion Optimization

10 Proven Ways How to Increase Your Mobile Conversion Rate

If you ask most digital marketers how their mobile CRO is progressing, you’re likely to hear a “huh?” …

A/B Split Testing

What Ladder.io Changed in Their Lead Qualification Workflow to Increase …

At Ladder, we’ve built a business around conducting scalable, predictable, and repeatable growth marketing …

Lead Generation

5 Overlooked Marketing Channels Your Brand Can’t Afford to Ignore

If your paid search keyword strategy, Facebook ads, and automated emails aren’t generating any positive growth or …

Lead Generation

How to Use Dynamic Content in Emails for Higher Engagement

Email marketers take pride being associated with one of the successful marketing channels with 81% customer retention. This …

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