The Marketing Method Blog

The Marketing Method Blog

Grow your business and take charge of your digital campaign results with insights from marketing experts

Blog Articles

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How Demand-Side Platforms Enable Wider Reach & Ad Buying
Advertising

How Demand-Side Platforms Enable Wider Reach & Ad Buying

Demand-side platforms (DSP) and supply-side platforms (SSP) make the process of publishing an ad efficient and…

5 Key Digital Advertising Trends You Need to Implement in 2023
Lead Generation

5 Key Digital Advertising Trends You Need to Implement in 2023

AI, influencer marketing, short-form videos—these are just a few of the digital advertising trends marketers are…

Heat Maps 101: The Advertiser’s Guide to Conversions
Conversion Optimization

Heat Maps 101: The Advertiser’s Guide to Conversions

Heatmaps or heat maps help marketers understand what visitors are doing on their landing pages—how far they scroll on…

What is Retargeting? Everything You Need to Achieve Greater ROI
Conversion Optimization

What is Retargeting? Everything You Need to Achieve Greater ROI

Retargeting allows you to keep your brand in front of your potential customers after they have left your…

YouTube TrueView ads: What are they & why use them?
Google Ads

YouTube TrueView ads: What are they & why use them?

The splintered digital marketplace has been both a blessing and a curse for marketers crafting strategies to best engage…

The Top 25 Lead Generation Tips Guaranteed to Fill Your Sales Funnel
Conversion Optimization

The Top 25 Lead Generation Tips Guaranteed to Fill Your Sales Funnel

Since every business needs new customers to grow, lead generation is a critically important piece of the marketing puzzle.…

How to Maximize Ecommerce Lead Generation Campaigns with Interactive Content…
Ecommerce

How to Maximize Ecommerce Lead Generation Campaigns with Interactive Content…

Ecommerce offers are everywhere and your target customer base is likely barraged by emails each day. Your job is to capture…

4 Best Tips to Personalize Emails Beyond First Name
Conversion Optimization

4 Best Tips to Personalize Emails Beyond First Name

In the digital age, marketing emails can sometimes look like a commodity because they mostly lack a unique character.…

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