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What Is Outbound Lead Generation and Why It Can Be Good for Your Brand

Last updated on November 22, 2016 by Ted Vrountas in Lead Generation

Inbound marketing has gotten a lot of great press in the last decade or so. Punch the term into Google and you’ll find countless warmly worded articles about “delighting customers” and “building a relationship with prospects.” Swoon. On the other hand, search its counterpart, “outbound marketing,” and you’ll find a million fewer results filled withRead More >

The 9 Steps of Lead Generation Marketing to Build Your Agency

Last updated on November 2, 2016 by Ted Vrountas in Lead Generation, Marketing Agency Tips

Recent research suggests that, when it comes to attracting new business, many marketing agencies engage in some risky behavior. The worst part is, they may not even realize it. A look inside the report reveals an infographic showing that 90% of agencies say their primary source of new business is referrals. Now, there’s nothing wrongRead More >

How to Generate More Leads with Your Video Marketing

Last updated on October 23, 2016 by Ted Vrountas in Lead Generation

Today the world’s savviest marketers are generating more leads by taking advantage of a little biological bias we’re all born with. Know what it is? Before we reveal the answer, tell us — which of the interpretations below do you find easier to understand? On second thought, don’t. We already know the answer: the imageRead More >

17 Surefire Tactics to Promote Event Landing Pages

Last updated on October 31, 2016 by Ted Vrountas in Lead Generation

The event you’ve been planning kicks off months from now, and after all your hard work, things are finally starting to come together. The speakers are all lined up, the venue is reserved, but you have a feeling you’re forgetting something… Oh, right: attendees. When you’re distracted by all the extra hair-pulling work involved withRead More >

Q&A with Instapage CEO: How to Use Multi-Step Forms to Gain More Customer Insight

As marketers, you know that webinars are an indispensable tool to generate leads, increase user engagement, and brand awareness. We understand this, too, because we host our own weekly webinar that shows people how to master our software (have you registered yet?): In the past, we documented how we increased our webinar registrants by 129%Read More >

12 Ways You Can Turn Your Blog Into a Lead Generation Machine

Last updated on October 23, 2016 by Ted Vrountas in Lead Generation

Back in the late 1990’s, when the Internet was in its adolescence, a phenomenon took hold that would forever change the way businesses reach their customers online. That phenomenon became known as “blogging.” Nearly twenty years later, everyone from stay-at-home moms to Fortune 500 companies operate blogs for a multitude of reasons. Today, HubSpot reportsRead More >

6 Lead Generation Myths That You Need To Stop Believing Today

Last updated on October 31, 2016 by Ted Vrountas in Lead Generation

Abraham Lincoln once said “If it’s on the Internet, it must be true.” Many of us today seem to share that same belief. Two years ago we marveled at high school senior Mohammed Islam, who by the age of 18, had accumulated $72 million by trading stocks during school lunch. And we all lost ourRead More >

9 Ways to Drive the 400M+ Instagram Users to Your Landing Pages

Last updated on October 31, 2016 by Karen McCandless in Facebook Advertising, Lead Generation

You may have cracked Twitter and Facebook conversion to your landing pages, but Instagram comes with its own special challenges. For instance, did you know that you can only add one link to your profile? Or that you can’t make any images or videos you post linkable? Instagram might be a slow burner in termsRead More >

4 Smart Ways to Get the Most Out of Your Google AdWords Campaigns

Last updated on October 5, 2016 by Brandon Weaver in AdWords Advertising, Lead Generation

Just like building a perfectly optimized landing page, there is a science to creating high-converting, low cost-per-click, Google AdWords campaigns. It’s important to know some basic best practices so you can start off strong without wasting budget and targeting the right audience. Know some basic best practices so you can start off strong without wastingRead More >

4 Lead Generation Tips That You May Not Be Using

Last updated on October 23, 2016 by Ted Vrountas in Lead Generation

You’ve heard it all before: social media, Google AdWords, email marketing — they’re the tools everyone uses to drive traffic to their landing pages to generate leads. But sometimes, what everybody else is doing isn’t what’s best for you. (*Cue Mom’s voice: “If everybody jumped off the Brooklyn Bridge, would you do it, too?!”) Now,Read More >

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