Here’s How Google Uses Paid Search Ads with Dedicated Post-Click…
Above all others, Google’s objective is to improve the user experience. Better search results, faster loading speeds,…
15 Common Reasons Your Google Ads Are Not Showing & How to Fix the Issues
Imagine you publish a Google Ads campaign and realize soon after you aren’t getting any impressions or clicks.…
13 Common Reasons Your Google Ads Are Disapproved & How to Fix Each Error
Have you ever launched a Google Ads PPC campaign only to find out shortly after it was rejected? Having your Google ads…
6 Benefits & 3 Disadvantages to Using Brand Name Bidding in Your PPC…
When people search for a specific company online, that company’s ad often shows up in the search results, right above…
The 3 Biggest Benefits & Disadvantages of Bidding on Competitors in Paid…
Bidding on competitor keywords has become common practice for PPC advertisers because when done correctly, it can…
Everything You Need to Know About Google Lead Form Extensions & Why…
Recent data shows that mobile conversion rates are lower than desktop: To combat this situation Google introduced the…
YouTube TrueView for Action Ads: The Pros, Cons & How They Work
To streamline the process of lead generation, advertising platforms such as Facebook and LinkedIn have introduced lead ads…
What Is an Advertising Bid Simulator & How Does It Help You Estimate…
Bidding on keywords lends itself to a certain amount of interpretation. Deciding on your starting bids, projecting a…