YouTube TrueView ads: What are they & why use them?
The splintered digital marketplace has been both a blessing and a curse for marketers crafting strategies to best engage…
18 Google Ads Extensions That Will Help You Generate More Sales
Tell me if this sounds familiar … you log into your Google Ads account every day to review the previous day’s…
9 Examples of Effective Google Ads Campaigns
If you’re looking for examples of wonderfully executed Google Ad campaigns, you’ve come to the right place. In…
Want a Good Quality Score? Perfect the Post-click Experience
Quality Score is a key factor in how well your ads perform. The more relevant your ad is to your target audience, the…
Passive vs Active Advertising: Which One Is Right for Your Brand
Today’s marketing efforts fall into one of two categories: passive advertising and active advertising. Although the…
Banner Ad Tracking: What It Is & How to Do It Accurately
It’s as true in advertising as it is in life: to know where you’re going, you have to know where you’ve…
Ad Tracking: The 3 Main Types & How to Do It Effectively
Ad tracking is the most effective way to measure campaign performance. Whether through Google or Facebook, mobile or…
Reviewing the Types of Advertising Funnel Models & What Ad Channels…
Most of the people in the market for your product won’t buy it. And that’s not because your product isn’t…