Google Dynamic Search Ads: The Pros, Cons & How to Use Them
Google Dynamic Search Ads (DSAs) are a powerful campaign type to expand your query coverage and drive more volume to your…
4 Steps You Should Be Taking to Optimize Your Ad Landing Pages for Conversions
As marketers, we often spend hours optimizing ads while forgetting about where we’re sending people. That’s a…
The 10 Most Common AdWords Mistakes Affecting Your Conversion Rates
One of the scariest things in a digital marketer’s world is spending too much on an underperforming campaign.…
What is the Average CTR of AdWords Ads and How You Can Increase Yours
Let’s talk about Google AdWords Click Through Rates. Are they really important? Do they affect your account’s…
How to Improve Your Ad Copywriting to Drive Greater ROI
We all want to think we’re rational and make purchases based on sound logic, but the truth is we’re fickle and…
We Asked Advertising Experts: What are the Most Underrated Google Ads Features?
If you’ve ever spoken with a Google Ads specialist, you’ve likely heard them say “increase your…
Create Higher Converting Ads by Following These 5 Ad Optimization Levels
Did you know that the triangle is the strongest shape found in nature? Any added force on a triangle is evenly spread…
Give Credit: Why Ad Attribution Is Crucial for Future Success
You know that proving ROI is the only way to get a bigger budget from managers and more revenue from clients, but…
