Understanding Facebook’s Relevance Score: What Is It, How Is It…
It’s neither enjoyable, nor profitable, to run a campaign that doesn’t resonate with your audience, which is…
13 Interactive Ads That Maximize Engagement with Prospects
People have become so overloaded with ads that they develop mechanisms (like banner blindness) to ignore them. To avoid…
Closed Loop Q&A: Personalization, Machine Learning & How to Maximize…
You may recall the Q&A with Elite SEM back in January where they discussed Google and Facebook Ads tactics advertisers…
Comparing Twitter Ads vs. Facebook Ads: The Complete Breakdown
Many marketers have experimented with Facebook vs Google ads at one point or another — naturally, since the two are…
Campaign Budget Optimization: Facebook’s Ad Set Update Changing in 2020
In November 2017, Facebook introduced optional campaign budget optimization to give brands an easier way to manage their ad…
Only From Instapage: Complete Facebook Ads Conversion & Attribution…
Over 20% of the total U.S. digital ad spend in 2018 is estimated to have transacted through Facebook, making it the second…
Let Users Try Before Installing: How Facebook Playable Ads Work
With over 1.8 billion people using Facebook every month, Facebook ads are necessary for any digital marketer looking to…
LinkedIn Ads vs. Facebook Ads: Which Platform Should You Use?
Many digital marketers find themselves wondering which is better for their business: LinkedIn Ads vs. Facebook Ads. You…