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Pinterest Ads: Why You Should Use Them, Best Practices & More
Advertising

Pinterest Ads: Why You Should Use Them, Best Practices & More

Pinterest has long sought to position itself among promoters as a practical elective to other well-established social media…

4 Steps You Should Be Taking to Optimize Your Ad Landing Pages for Conversions
Google Ads

4 Steps You Should Be Taking to Optimize Your Ad Landing Pages for Conversions

As marketers, we often spend hours optimizing ads while forgetting about where we’re sending people. That’s a…

The State of Mobile Conversions Report Is Here! How Do You Compare?
Instapage Updates

The State of Mobile Conversions Report Is Here! How Do You Compare?

Since 2014, a measly 2.35% has been the industry-reported average post-click landing page conversion rate. Some factors…

How to Write Landing Page Copy That Speaks to Your Audience
Conversion Optimization

How to Write Landing Page Copy That Speaks to Your Audience

Since you’re reading this on the internet, I’m going to go out on a limb and guess you’ve come across a…

Improve Readability for Your Blog with These 5 Simple Steps
Conversion Optimization

Improve Readability for Your Blog with These 5 Simple Steps

Anyone can start a blog these days, but success is far from guaranteed. Why? Because there’s a lot more involved in…

Create a Better Customer Experience with Live Chat Landing Pages
Conversion Optimization

Create a Better Customer Experience with Live Chat Landing Pages

In today’s digital age, it’s more important than ever to be readily available to your customers. Luckily,…

How to Select the Best Stock Photos for Your Marketing Campaigns (Guide)
Conversion Optimization

How to Select the Best Stock Photos for Your Marketing Campaigns (Guide)

Stock photos are phony, a waste of space, and hated equally among everyone who’s ever seen them. Right? So how come…

How Using the Fogg Behavior Model Increases Clicks & Sales
Conversion Optimization

How Using the Fogg Behavior Model Increases Clicks & Sales

The concept of convergence can be seen throughout all facets of marketing. Products and services converge with timing to…

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