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What is the AMP Validator and How Does it Work?
AMP

What is the AMP Validator and How Does it Work?

Digital marketing success revolves around providing a positive user experience, and when a page fails to load at lightning…

The 9 Primary Software Vendor Categories & How to Select the Best Vendors…
Conversion Optimization

The 9 Primary Software Vendor Categories & How to Select the Best Vendors…

Software selection can be a daunting task since all businesses are unique with their requirements. There is plenty of…

10 Proven Ways How to Increase Your Mobile Conversion Rate
Conversion Optimization

10 Proven Ways How to Increase Your Mobile Conversion Rate

If you ask most digital marketers how their mobile CRO is progressing, you’re likely to hear a “huh?”…

How to Use CAKE Software to Optimize Your Digital Campaigns
Conversion Optimization

How to Use CAKE Software to Optimize Your Digital Campaigns

You’ve set your KPIs and established benchmarks for success. Now it’s time to optimize your campaigns; but…

An Introduction & In-Depth Look at How Google Tag Manager Works
Conversion Optimization

An Introduction & In-Depth Look at How Google Tag Manager Works

The best campaigns start with prospect data: who your visitors are, what they’ve done, how to reach them next. The…

PWA vs. AMP: Which is Better & How are They Different from Each Other?
AMP

PWA vs. AMP: Which is Better & How are They Different from Each Other?

About a decade after the introduction of the first iPhone, the mobile web is finally catching up to the lifestyles of its…

Key Takeaways from MarTech & Marketing Nation 2018
Conversion Optimization

Key Takeaways from MarTech & Marketing Nation 2018

Back in March we listed the conferences Instapage would be attending. The last two weeks has been particularly busy as we…

How to Create a Landing Page Wireframe with Tips from Experts
Conversion Optimization

How to Create a Landing Page Wireframe with Tips from Experts

A post-click landing page is often one of the first impressions people see of your brand, so it’s important to make…

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